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Bitly Presentation   Ron Pringle
 

Bitly Presentation Ron Pringle

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Bit.ly Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

Bit.ly Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

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    Bitly Presentation   Ron Pringle Bitly Presentation Ron Pringle Presentation Transcript

    • Your Social Media Friend ron.pringle filtermediadesign.com
    • What is bit.ly?
      • Leading URL Shortener
        • Very recognizable
        • Trusted
        • No annoying toolbar
      ron.pringle - filtermediadesign.com
    • Why should I use it?
      • Shortened URLs are easy to spread around in social media
      • Especially essential to providing links in Twitter
      ron.pringle - filtermediadesign.com
    • Why should I use it?
      • Allows you to track the impact of social media
        • Track:
          • Number of times your shortened URL was clicked on
          • Referrers – From what service the url was clicked
            • Twitter client
            • Website
            • Instant Messaging apps
          • Locations – Country of person clicking URL
      ron.pringle - filtermediadesign.com
    • Why should I use it?
      • 301 Redirect
        • Shortened URL is a PERMANENT REDIRECT , which means search engines finding links to the short URLs will credit all those links to the long URL.
        • Boosts your Search Engine ranking instead of damaging it.
      ron.pringle - filtermediadesign.com
    • Information ron.pringle - filtermediadesign.com
    • Conversations ron.pringle - filtermediadesign.com
    • bit.ly API
      • bit.ly has a robust application programming interface (API)
      • Lots of apps and website plugins/modules use bit.ly API for URL shortening
      ron.pringle - filtermediadesign.com
    • Thank You
      • ron.pringle
      • filtermediadesign.com