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Attention Wizard Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

Attention Wizard Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

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  • October, 2009. Lot of buzz.
  • Google heatmap. Shows people only look at first two links.
  • Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
  • Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
  • NOT PAID ENDORSEMENT

Transcript

  • 1. Simulated Eye-Tracking with Attention Wizard
  • 2.  
  • 3.  
  • 4. Inexpensive Eye Tracking
  • 5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php
  • 6.  
  • 7. Free for “occasional informal use”
  • 8. $10 - $40 depending on quantity and watermarks
  • 9.  
  • 10. 75% correlated with eye tracking
  • 11.  
  • 12.  
  • 13. Where are they looking?
  • 14. Your content ?
  • 15. First impression
  • 16. Relationship
  • 17.
    • Dave Ross has been making web sites since 1995.
    • He makes his living as a web developer, runs a popular group for web developers,
    • and volunteers at a cat shelter.
    • If you need a website
    • or a cat, talk to him.
    davidmichaelross.com