Attention Wizard

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Attention Wizard Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

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  • October, 2009. Lot of buzz.
  • Google heatmap. Shows people only look at first two links.
  • Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
  • Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
  • NOT PAID ENDORSEMENT
  • Attention Wizard

    1. 1. Simulated Eye-Tracking with Attention Wizard
    2. 4. Inexpensive Eye Tracking
    3. 5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php
    4. 7. Free for “occasional informal use”
    5. 8. $10 - $40 depending on quantity and watermarks
    6. 10. 75% correlated with eye tracking
    7. 13. Where are they looking?
    8. 14. Your content ?
    9. 15. First impression
    10. 16. Relationship
    11. 17. <ul><li>Dave Ross has been making web sites since 1995. </li></ul><ul><li>He makes his living as a web developer, runs a popular group for web developers, </li></ul><ul><li>and volunteers at a cat shelter. </li></ul><ul><li>If you need a website </li></ul><ul><li>or a cat, talk to him. </li></ul>davidmichaelross.com
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