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http://www.plmmarketplace.com	<br />THE Place to showcase your solutions and drive business<br />Fundamentals and new busi...
Whatis PLM MarketPlace?<br />An e-business portal that connects Solution Providers with customers and DS VARs<br />… gives...
Solution providers can easily manage business opportunities<br />Solution <br />providers<br />VAR<br />VAR<br />Customers...
2009: an opportunity for Alliance Partners Marketing & Sales<br />Traditionally, customer demand resulted from EOM prescri...
Outbound marketing: Findvisitors and get leads. <br />Email Marketing <br />Reach thousands <br />of DS VARs and customers...
 Russia, China, Latam, Korea tbd</li></ul> DS Telemarketing<br />
Inbound Marketing: Get foundonlineby customers and get leads.<br />SEO /SEA<br />Search Engine Advertising<br />Search Eng...
Cost shared with DS
Monitoring based on analytics
Landing pages per industry, application, role
Provider / resellers net-linking</li></ul>Makebusiness <br />anywhere anytime <br />RSS news feeds<br />Social media<br />...
You will not bealoneinnovatewith us!<br /> - Confidential Information – <br />content provided to PLM MarketPlace memberso...
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Plm Market Place 2009 value for DS Partners

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In 3\' get the value of the plmarketplace if you are a Partner working with Dassault Systemes

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Transcript of "Plm Market Place 2009 value for DS Partners"

  1. 1. http://www.plmmarketplace.com <br />THE Place to showcase your solutions and drive business<br />Fundamentals and new business approaches <br />for Solutions Providers<br />Jacques Bidault<br />PLM MarketPlace Program Manager<br />Anthony Rosendo<br />PLM MarketPlace Project Manager<br />
  2. 2. Whatis PLM MarketPlace?<br />An e-business portal that connects Solution Providers with customers and DS VARs<br />… gives you access to every Value Added Resellers<br />Members of our program<br />one single contract…<br />Solutions Providers<br />147 solutions from 26 providers<br />(Software,Hardware,Services)<br />Reseller<br />88 WW DS VARs members, 482 Sales people in 34 countries<br />Customers<br />Business needs<br />Access to a worldwide network of resellers with one single contract<br />An innovative universe for new business opportunities<br />customers and partners communities<br />
  3. 3. Solution providers can easily manage business opportunities<br />Solution <br />providers<br />VAR<br />VAR<br />Customers<br />1. VAR log opportunity / solution provider validates<br />2. Provide presales support, give conditions<br />Solution <br />providers<br />VAR<br />Customers<br />VAR<br />3. Present order (PO) and license (EULA) signed<br />4. Send One Shot Agreement including PO and EULA<br />Solution <br />providers<br />VAR<br />Customers<br />5. Collect cash / grant completion fee<br />
  4. 4. 2009: an opportunity for Alliance Partners Marketing & Sales<br />Traditionally, customer demand resulted from EOM prescription or partners’ marketing<br />New buying processes start with online search, this is where PLM MarketPlace is <br />Inbound marketing<br />Outbound marketing<br />Focus: Getting found by customers<br />Focus: Finding customers<br />Email marketing<br />Print ads, <br />TV ads, PR<br />Trade shows<br />Telemarketing<br />Content<br />Search Engine Optimization<br />Social media<br />Search Engine Advertising<br />Customers are passive and get interrupted<br />Need time to grow new online community<br />Antispam, VOD,… make it less effective<br />Proactive customers find info and subscribe<br />A quick & effective way to reach prospects<br />Less barriers means cheaper leads<br />sources of B2B leads<br />Inbound Marketing is gaining momentum on B2B<br />PLM MarketPlace leverages both sources of leads<br />Source: <br />Direct Mail<br />6%<br />Trade Shows<br />8%<br />Print ads, PR, etc. <br />26%<br />Telemarketing<br />11%<br />Email Marketing<br />13%<br />Search Engine Advertising<br />11%<br />Start inbound marketing with us in 2009 to be full speed after crisis<br />Social media<br />9%<br />Search Engine Optimization<br />16%<br />
  5. 5. Outbound marketing: Findvisitors and get leads. <br />Email Marketing <br />Reach thousands <br />of DS VARs and customers WW <br />in 18 languages to 100k+ contacts<br />Printed ads/news <br />(COE, Contact Mag, CATIA Community,…)<br />http://www.plmmarketplace.com/newsletters<br />Trade Shows:<br /><ul><li> COE, ECF, Germany
  6. 6. Russia, China, Latam, Korea tbd</li></ul> DS Telemarketing<br />
  7. 7. Inbound Marketing: Get foundonlineby customers and get leads.<br />SEO /SEA<br />Search Engine Advertising<br />Search Engine Optimization <br />Mobile version<br /><ul><li>Google adwords (Pay Per Click CFD pilot Q1)
  8. 8. Cost shared with DS
  9. 9. Monitoring based on analytics
  10. 10. Landing pages per industry, application, role
  11. 11. Provider / resellers net-linking</li></ul>Makebusiness <br />anywhere anytime <br />RSS news feeds<br />Social media<br />Discover VARs news and new VAR membership<br />Public business blog<br />Publish news, products and success stories<br />http://www.plmmarketplace.com/blog.html<br />http://plmmarketplace.com/rss-resellers-en.xml<br />http://mobile.plmmarketplace.com<br />Business forum<br />Start discussions with customers and VARs<br />http://www.linkedin.com/e/gis/1092407<br />http://twitter.com/plmmarketplace<br /> Short Messages<br />Spread business discussions<br />Content<br /><ul><li>Company and products’ content as website foundations</li></ul>Blog post<br />videos<br /><ul><li>Fresh and living content about news, discounts, events, product release, success stories, etc.</li></ul>e-book <br />white paper<br />
  12. 12. You will not bealoneinnovatewith us!<br /> - Confidential Information – <br />content provided to PLM MarketPlace membersonly<br />
  13. 13. Business: Convert leads to won opportunities (onsite)<br />Offline<br />Business moderation & live support for connected partners<br />VAR recruitment by business profile<br />Partner surveys for program optimization<br />Online<br /><ul><li>Partner portal, Community Sales Network for DS & VAR awareness
  14. 14. PLM MarketPlace Web analytics monitoring
  15. 15. PLM MarketPlace conversion funnel optimization </li></ul>Business withVARsin connection with DS Value Selling Teams<br /><ul><li>Shared annual plan of events
  16. 16. Quarterly Marketing & Business reviews
  17. 17. Monthly newsletters including discount campaigns
  18. 18. On-demand business reviews (opportunity based)</li></ul>Governance <br />with Referenced Partners<br />
  19. 19. It works! Hereis a real winback story*… by<br />Business drivers<br />Airlines’ market <br />Aerospace manufacturer <br />improve position by <br />becoming systems integrator<br />renew flight experiences (e.g. In Flight entertainment)<br />Need for complete Numerical development and simulation Solutions<br />Reasons for this competitive win<br />Consultative selling approach helped understand key expectations and propose the right project<br />The DS VAR could provide a complete solution to answer all customer’s product lifecycleneeds:<br />+<br />tolerancing<br />Smarteam<br />kinematics<br />PDM integ.<br />cabling<br />PLM Express<br />Data Quality <br />Sales cfg.<br />Ask us for more about partners’ successes<br />* Customer nameis not public, askyour DS contacts<br />
  20. 20. What are the benefits for the Solution Providers ?<br />PLM MarketPlace helps each actor concentrate on what he does best: <br />VARs are selling, Solution Providers support them<br />Improved Top Line (Revenue)<br />More sales reps = more business<br />Start interacting with DS VARs and detect potential reseller<br />Improved Bottom Line (Costs)<br />Extended Sales forceNo fees taken by the PLM MarketPlace on transactions<br />Better Risks Management<br />Keep control on your business opportunities<br />Solution Providers<br />Improved Brand awareness (Provider label)<br />Be identified as a PLM MarketPlace Solution Provider<br />Customers and resellers talk in their local languages<br />Improved competitive positioning<br />Your offer is promoted by customer’s favorite VAR<br />Exclusive discounts, offerbundled with DS products<br />
  21. 21. How to enter the MarketPlace<br />5. Getindividual<br />login and password<br />6. Publish the label and startdoing business with DS resellers<br />3. Send sales and marketing documents<br />1. Ask for the<br />Referenced Partner Agreement<br />4. Senddetails of people <br />accessing to the MarketPlace<br />2. Send the signedcontract back<br />
  22. 22. Your PLM MarketPlace contacts – sales.plmmarketplace@3ds.com<br />Jacques BIDAULT, Program Manager<br />Jacques.bidault@3ds.com<br />+33 1 61 62 83 20<br />Anthony ROSENDO, Project Leader<br />Anthony.rosendo@3ds.com<br />+33 1 61 62 86 39<br />

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