• Save
Plm Market Place 2009  value for DS Partners
Upcoming SlideShare
Loading in...5
×
 

Plm Market Place 2009 value for DS Partners

on

  • 410 views

In 3\' get the value of the plmarketplace if you are a Partner working with Dassault Systemes

In 3\' get the value of the plmarketplace if you are a Partner working with Dassault Systemes

Statistics

Views

Total Views
410
Slideshare-icon Views on SlideShare
404
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 6

http://www.lmodules.com 5
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Plm Market Place 2009  value for DS Partners Plm Market Place 2009 value for DS Partners Presentation Transcript

    • http://www.plmmarketplace.com
      THE Place to showcase your solutions and drive business
      Fundamentals and new business approaches
      for Solutions Providers
      Jacques Bidault
      PLM MarketPlace Program Manager
      Anthony Rosendo
      PLM MarketPlace Project Manager
    • Whatis PLM MarketPlace?
      An e-business portal that connects Solution Providers with customers and DS VARs
      … gives you access to every Value Added Resellers
      Members of our program
      one single contract…
      Solutions Providers
      147 solutions from 26 providers
      (Software,Hardware,Services)
      Reseller
      88 WW DS VARs members, 482 Sales people in 34 countries
      Customers
      Business needs
      Access to a worldwide network of resellers with one single contract
      An innovative universe for new business opportunities
      customers and partners communities
    • Solution providers can easily manage business opportunities
      Solution
      providers
      VAR
      VAR
      Customers
      1. VAR log opportunity / solution provider validates
      2. Provide presales support, give conditions
      Solution
      providers
      VAR
      Customers
      VAR
      3. Present order (PO) and license (EULA) signed
      4. Send One Shot Agreement including PO and EULA
      Solution
      providers
      VAR
      Customers
      5. Collect cash / grant completion fee
    • 2009: an opportunity for Alliance Partners Marketing & Sales
      Traditionally, customer demand resulted from EOM prescription or partners’ marketing
      New buying processes start with online search, this is where PLM MarketPlace is
      Inbound marketing
      Outbound marketing
      Focus: Getting found by customers
      Focus: Finding customers
      Email marketing
      Print ads,
      TV ads, PR
      Trade shows
      Telemarketing
      Content
      Search Engine Optimization
      Social media
      Search Engine Advertising
      Customers are passive and get interrupted
      Need time to grow new online community
      Antispam, VOD,… make it less effective
      Proactive customers find info and subscribe
      A quick & effective way to reach prospects
      Less barriers means cheaper leads
      sources of B2B leads
      Inbound Marketing is gaining momentum on B2B
      PLM MarketPlace leverages both sources of leads
      Source:
      Direct Mail
      6%
      Trade Shows
      8%
      Print ads, PR, etc.
      26%
      Telemarketing
      11%
      Email Marketing
      13%
      Search Engine Advertising
      11%
      Start inbound marketing with us in 2009 to be full speed after crisis
      Social media
      9%
      Search Engine Optimization
      16%
    • Outbound marketing: Findvisitors and get leads.
      Email Marketing
      Reach thousands
      of DS VARs and customers WW
      in 18 languages to 100k+ contacts
      Printed ads/news
      (COE, Contact Mag, CATIA Community,…)
      http://www.plmmarketplace.com/newsletters
      Trade Shows:
      • COE, ECF, Germany
      • Russia, China, Latam, Korea tbd
      DS Telemarketing
    • Inbound Marketing: Get foundonlineby customers and get leads.
      SEO /SEA
      Search Engine Advertising
      Search Engine Optimization
      Mobile version
      • Google adwords (Pay Per Click CFD pilot Q1)
      • Cost shared with DS
      • Monitoring based on analytics
      • Landing pages per industry, application, role
      • Provider / resellers net-linking
      Makebusiness
      anywhere anytime
      RSS news feeds
      Social media
      Discover VARs news and new VAR membership
      Public business blog
      Publish news, products and success stories
      http://www.plmmarketplace.com/blog.html
      http://plmmarketplace.com/rss-resellers-en.xml
      http://mobile.plmmarketplace.com
      Business forum
      Start discussions with customers and VARs
      http://www.linkedin.com/e/gis/1092407
      http://twitter.com/plmmarketplace
       Short Messages
      Spread business discussions
      Content
      • Company and products’ content as website foundations
      Blog post
      videos
      • Fresh and living content about news, discounts, events, product release, success stories, etc.
      e-book
      white paper
    • You will not bealoneinnovatewith us!
      - Confidential Information –
      content provided to PLM MarketPlace membersonly
    • Business: Convert leads to won opportunities (onsite)
      Offline
      Business moderation & live support for connected partners
      VAR recruitment by business profile
      Partner surveys for program optimization
      Online
      • Partner portal, Community Sales Network for DS & VAR awareness
      • PLM MarketPlace Web analytics monitoring
      • PLM MarketPlace conversion funnel optimization
      Business withVARsin connection with DS Value Selling Teams
      • Shared annual plan of events
      • Quarterly Marketing & Business reviews
      • Monthly newsletters including discount campaigns
      • On-demand business reviews (opportunity based)
      Governance
      with Referenced Partners
    • It works! Hereis a real winback story*… by
      Business drivers
      Airlines’ market
      Aerospace manufacturer
      improve position by
      becoming systems integrator
      renew flight experiences (e.g. In Flight entertainment)
      Need for complete Numerical development and simulation Solutions
      Reasons for this competitive win
      Consultative selling approach helped understand key expectations and propose the right project
      The DS VAR could provide a complete solution to answer all customer’s product lifecycleneeds:
      +
      tolerancing
      Smarteam
      kinematics
      PDM integ.
      cabling
      PLM Express
      Data Quality
      Sales cfg.
      Ask us for more about partners’ successes
      * Customer nameis not public, askyour DS contacts
    • What are the benefits for the Solution Providers ?
      PLM MarketPlace helps each actor concentrate on what he does best:
      VARs are selling, Solution Providers support them
      Improved Top Line (Revenue)
      More sales reps = more business
      Start interacting with DS VARs and detect potential reseller
      Improved Bottom Line (Costs)
      Extended Sales forceNo fees taken by the PLM MarketPlace on transactions
      Better Risks Management
      Keep control on your business opportunities
      Solution Providers
      Improved Brand awareness (Provider label)
      Be identified as a PLM MarketPlace Solution Provider
      Customers and resellers talk in their local languages
      Improved competitive positioning
      Your offer is promoted by customer’s favorite VAR
      Exclusive discounts, offerbundled with DS products
    • How to enter the MarketPlace
      5. Getindividual
      login and password
      6. Publish the label and startdoing business with DS resellers
      3. Send sales and marketing documents
      1. Ask for the
      Referenced Partner Agreement
      4. Senddetails of people
      accessing to the MarketPlace
      2. Send the signedcontract back
    • Your PLM MarketPlace contacts – sales.plmmarketplace@3ds.com
      Jacques BIDAULT, Program Manager
      Jacques.bidault@3ds.com
      +33 1 61 62 83 20
      Anthony ROSENDO, Project Leader
      Anthony.rosendo@3ds.com
      +33 1 61 62 86 39