Brand EvolutionIn The Social Media RevolutionPresented byBob Demetrius, Senior Creative Director and Partner of LSHD advertising

Brand Evolution | In The Social Media RevolutionBrand EvolutionIn TheSocial Media Revolution

Brand Evolution | In The Social Media RevolutionBrand EvolutionIn TheSocial Media RevolutionSpending the Right Message™

Brand Evolution | In The Social Media RevolutionWhat is Branding Anyway?

Brand Evolution | In The Social Media RevolutionWhat is Branding Anyway?The creative and social science ofdeveloping a unique differentiated idea,which defines your brand in a direct, relevant way to your consumer.

Brand Evolution | In The Social Media RevolutionWhat is Branding Anyway?

Brand Evolution | In The Social Media RevolutionWhat is Branding Anyway?

Brand Evolution | In The Social Media RevolutionIt must be authentic,

Brand Evolution | In The Social Media Revolutionit must be credible,

Brand Evolution | In The Social Media Revolutionand it must provide a positive experience,

Brand Evolution | In The Social Media Revolutioncreating an emotional connection,

Brand Evolution | In The Social Media Revolutiondefining you from the competition.

Brand Evolution | In The Social Media Revolutiondefining you from the competition.

Brand Evolution | In The Social Media RevolutionWhy is Brand Experience Important to My Company Anyway?

Brand Evolution | In The Social Media RevolutionWhy is Brand Experience Important to My Company Anyway?A differentiated brand experienceidentifies your product or service with your target audience and connects them to you on an emotional level.That’s where their wallets are!

Brand Evolution | In The Social Media RevolutionWhat makes a Brand Real?

Brand Evolution | In The Social Media RevolutionWhat makes a Brand Real?Understanding your customers expectations and meeting them.

Brand Evolution | In The Social Media RevolutionCredibility – Be real or be gone. A credible source influences decision makers.Interacting with brands is much like personal relationships.As a decision maker,we don’t believe a person who isn’t credible.

Brand Evolution | In The Social Media RevolutionAuthenticity – Perception is reality. To be authentic, you must be real.It is essential that the brand experience is authenticand reflected at every touch-point, within the organization and across all media platforms.

Brand Evolution | In The Social Media RevolutionInnovation – Bring real change.What is breakthrough technology today is yesterday’s idea.The growing global access to information and services meansbrands must provide better, smarter, solutions that positively effect the consumers lives.

Brand Evolution | In The Social Media RevolutionTrust – It is earned, not given.Trust is the total sum of the credibility, confidence and competency that supports the brand promise, delivered at every touch-point.

Brand Evolution | In The Social Media RevolutionConsistency – Again and again and again.Delivering the positive brand experience consistently is critical for the long term trust and authenticity of the brand.

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’Expectations

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’ExpectationsAnd Meeting Them

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’Expectations

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’ExpectationsLuxury

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’Expectations

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’ExpectationsSafety

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’Expectations

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’ExpectationsFreedom (to go anywhere)

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’Expectations

Brand Evolution | In The Social Media RevolutionUnderstanding Your Customers’ExpectationsPerformance

Brand Evolution | In The Social Media RevolutionBrand Development is Evolving

Brand Evolution | In The Social Media RevolutionBrand Development is EvolvingThe explosion of digital mediums is changingthe delivery of the messagefrom one-way push communication to a two-way conversation.

Brand Evolution | In The Social Media RevolutionBrand Development is EvolvingConsumers will have greater influence in brand relationships.The creative principals will not change,the strategies to communicate the message will.

Brand Evolution | In The Social Media Revolution“Word of Mouth is the best medium of all.”Bill Bernbach, CFO and Founder,DDB World Wide Communications Group

Brand Evolution | In The Social Media Revolution“Word of Mouse will become the medium for brands to connect with their consumers.”Christina Divigard, Communication Strategist and Founder,New Brand World LTD, UK

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationThe brand evolution strategy modelwill be based on the three C’s:

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationConviction – Belief in your message.Ensuring key influencers recognize the credibility of your brand promise, and engaging openly with influencers who disagree.

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationCollaboration – Shared expectations and goals.Brands will share leadership roles and guidancewith key influencers and consumers,to build and maintain brand consensus.

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationCreativity – Defining real emotional insights.Understanding the emotional value and connection,through active consumer participation,will provide the insights to creative solutions.

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationThe principals to employ for success

Brand Evolution | In The Social Media RevolutionThe Two-Way Brand ConversationThe principals to employ for success Education I.D. Your Audience Provide Communication Tools Research Listen

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands

Brand Evolution | In The Social Media RevolutionEmotionally Connected BrandsThe Real Thing

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands

Brand Evolution | In The Social Media RevolutionEmotionally Connected BrandsNutritious

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands

Brand Evolution | In The Social Media RevolutionEmotionally Connected BrandsTrustworthy

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands

Brand Evolution | In The Social Media RevolutionEmotionally Connected BrandsThink Different

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands?

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands?Made in America

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands?

Brand Evolution | In The Social Media RevolutionEmotionally Connected Brands?The Better Coffee Experience

Thank you!Questions?