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The Wikipedia Revolution:
                        Crowds, Collaboration, Content 
                       and Curation Rema...
Problem with Wikipedia...



                          Works in practice,
                          but not in theory



 ...
Ranking



                       ComScore Top 5 (Nov 2009)
                         Alexa Top 6 (Feb 2009)

             ...
Friday, May 21, 2010   4
Larry Sanger
                             by SimSullen, licensed under Creative Commons Attribution 2.0 License

Friday, M...
Jimmy Wales
  By WiLLGT09@flickr, file is licensed under Attribution-Noncommercial-Share Alike 2.0 Generic

Friday, May 21, ...
Ward Cunningham
                              This file is licensed under Creative Commons Attribution 2.0 License



Frida...
Friday, May 21, 2010   8
The Crowd at work




                       Given enough eyeballs,
                        all bugs are shallow



Friday...
Wikipedia Lessons




                  How has “the crowd” become
                   part of the news process?



Friday,...
User generated media




                       Viewer-contributed content
                                   or
         ...
Citizen journalists




                       Are bloggers journalists?
                        Some are, most aren’t.


...
Pro-Am Journalism?
                               Amateur        Professional
                              standards     ...
OpenStreetmap



                       Like Wikipedia of maps
                       Contribute GPS “trails”
            ...
OpenStreetmap




Friday, May 21, 2010                   15
OpenStreetmap - Haiti

                                                                Using:
                            ...
Content Creation vs Curation




                 Works
                Creation




                                   Wo...
Dan Gillmor



                       Journalism is no longer a lecture.
                             It is a conversation...
Lawrence Lessig



                           “weirdly totalitarian” 
                        communications of the 20th 
...
Leo Laporte, TWiT


                       Mass media is not natural to 
                         the human condition... 
...
Jay Rosen



                       The people, formerly known 
                             as the audience




Friday, M...
Information Pyramid


                               wisdom



                              knowledge



                ...
Information Pyramid

                                          ?
                                      wisdom


          ...
Impact of Internet Media

                                            ?
                                        wisdom


 ...
Journalism Values

                          editing                                                fairness
             ...
Values




                       What is true, credible?
                        Arbiters, processes,
                   ...
Working the crowd




                            Content...
                       Creation vs Curation



Friday, May 21...
Citizen Journalists




                              CNN iReport
                          YouTube, Ustream.tv
          ...
Crowdsourcing - Discrete tasks



                        Open Streetmap
                       NASA Clickworkers
        ...
NASA Clickworkers


                    Volunteers,
                 identifying and
                  classifying the
   ...
Clickworkers vectorizing craters


                       “accomplished in a week
                        what a single gr...
Crowdsourcing - Document dump



                       UK expenses scandal
                           (Guardian)

       ...
UK Parliament expenses scandal



                      20,000
                    volunteers
                   comb thro...
Wisdom of Crowds Online
                       (Derek Powazek, SXSW2009)



                        Small simple tasks
   ...
Attorneys scandal


                        TPM Muckraker readers
                       combed thru 3,000 emails
        ...
Robert Niles (Theme Park Insider)



                             “Crowdsouring...
                            will stand ...
Journalism Values

                          editing                                                fairness
             ...
Clay Shirky



                       The problem is filter failure, not 
                            information overload
...
Understanding 
                                                                                                           ...
Impact of Internet Media

                                            ?
                                        wisdom


 ...
News industry

                       Journalism not doomed but 
                       it is shifting to a permanent 
   ...
Journalism Values

                          editing                                                fairness
             ...
THE WIKIPEDIA REVOLUTION
                                                                                                 ...
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Transitioned Medi

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Presentation for the Columbia Business School Transitioned Media conference May 21, 2010.

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  1. 1. The Wikipedia Revolution: Crowds, Collaboration, Content  and Curation Remaking the News Transitioned Media  Conference Columbia Business  School Andrew Lih May 21, 2010 University of Southern California http://andrewlih.com Twitter: Fuzheado Friday, May 21, 2010 1
  2. 2. Problem with Wikipedia... Works in practice, but not in theory by bored-now@flickr, licensed under Creative Commons Attribution NC License Friday, May 21, 2010 2
  3. 3. Ranking ComScore Top 5 (Nov 2009) Alexa Top 6 (Feb 2009) Since 2006, overtaken NY Times, Amazon, Fox Interactive, eBay, Time Warner sites Photo by: victoriapeckham@flickr, Creative Commons Friday, May 21, 2010 3
  4. 4. Friday, May 21, 2010 4
  5. 5. Larry Sanger by SimSullen, licensed under Creative Commons Attribution 2.0 License Friday, May 21, 2010 5
  6. 6. Jimmy Wales By WiLLGT09@flickr, file is licensed under Attribution-Noncommercial-Share Alike 2.0 Generic Friday, May 21, 2010 6
  7. 7. Ward Cunningham This file is licensed under Creative Commons Attribution 2.0 License Friday, May 21, 2010 7
  8. 8. Friday, May 21, 2010 8
  9. 9. The Crowd at work Given enough eyeballs, all bugs are shallow Friday, May 21, 2010 9
  10. 10. Wikipedia Lessons How has “the crowd” become part of the news process? Friday, May 21, 2010 10
  11. 11. User generated media Viewer-contributed content or Community-curated works Friday, May 21, 2010 11
  12. 12. Citizen journalists Are bloggers journalists? Some are, most aren’t. Friday, May 21, 2010 12
  13. 13. Pro-Am Journalism? Amateur Professional standards standards Noncommercial Most blogs and  (amateur) usergen content Commercial (pro) Friday, May 21, 2010 13
  14. 14. OpenStreetmap Like Wikipedia of maps Contribute GPS “trails” and traces to project Creative Commons license Friday, May 21, 2010 14
  15. 15. OpenStreetmap Friday, May 21, 2010 15
  16. 16. OpenStreetmap - Haiti Using: Yahoo imagery CIA maps AFTER GeoEye BEFORE http://brainoff.com/weblog/2010/01/14/1518 Friday, May 21, 2010 16
  17. 17. Content Creation vs Curation Works Creation Works Curation Friday, May 21, 2010 17
  18. 18. Dan Gillmor Journalism is no longer a lecture. It is a conversation Friday, May 21, 2010 18
  19. 19. Lawrence Lessig “weirdly totalitarian”  communications of the 20th  century yields to “read/write” Friday, May 21, 2010 19
  20. 20. Leo Laporte, TWiT Mass media is not natural to  the human condition...  An artifact of a certain  technological age Friday, May 21, 2010 20
  21. 21. Jay Rosen The people, formerly known  as the audience Friday, May 21, 2010 21
  22. 22. Information Pyramid wisdom knowledge Information data Friday, May 21, 2010 22
  23. 23. Information Pyramid ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information sports stats, weather metrics, financial data Friday, May 21, 2010 23
  24. 24. Impact of Internet Media ? wisdom context, historical analysis knowledge commodity press releases, live coverage, photos user generated Information multiple sources sports, weather, financial data Friday, May 21, 2010 24
  25. 25. Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge commodity press releases, live coverage, photos user generated Information multiple sources sports, weather, financial data Friday, May 21, 2010 25
  26. 26. Values What is true, credible? Arbiters, processes, systems Friday, May 21, 2010 26
  27. 27. Working the crowd Content... Creation vs Curation Friday, May 21, 2010 27
  28. 28. Citizen Journalists CNN iReport YouTube, Ustream.tv Flickr, Wikimedia Commons Creative Commons Attribution Sharealike 3.0 Wikimedia User:Didoundp Friday, May 21, 2010 28
  29. 29. Crowdsourcing - Discrete tasks Open Streetmap NASA Clickworkers Guardian UK TPM Muckraker Friday, May 21, 2010 29
  30. 30. NASA Clickworkers Volunteers, identifying and classifying the age of craters on Mars http://en.wikipedia.org/wiki/Clickworkers Friday, May 21, 2010 30
  31. 31. Clickworkers vectorizing craters “accomplished in a week what a single graduate student would have needed a year to complete” The Future of the Internet--And How to Stop It by Jonathan Zittrain Friday, May 21, 2010 31
  32. 32. Crowdsourcing - Document dump UK expenses scandal (Guardian) US DOJ attorneys (TPM Muckraker) Friday, May 21, 2010 32
  33. 33. UK Parliament expenses scandal 20,000 volunteers comb through PDF documents http://www.niemanlab.org/2009/06/four-crowdsourcing-lessons-from-the-guardians-spectacular-expenses-scandal-experiment/ Friday, May 21, 2010 33
  34. 34. Wisdom of Crowds Online (Derek Powazek, SXSW2009) Small simple tasks Large diverse groups Design for selfishness Result aggregation Photo by: iskanderbenamor@flickr, Creative Commons Friday, May 21, 2010 34
  35. 35. Attorneys scandal TPM Muckraker readers combed thru 3,000 emails In hours, crowd ID’ed “compromising passages” Result: MSM news stories, Polk Award http://www.npr.org/templates/story/story.php?storyId=9083501 Friday, May 21, 2010 35
  36. 36. Robert Niles (Theme Park Insider) “Crowdsouring... will stand along the traditional ‘big three’ of interviews, observation and examining documents” http://www.ojr.org/ojr/stories/070731niles/ Friday, May 21, 2010 36
  37. 37. Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 37
  38. 38. Clay Shirky The problem is filter failure, not  information overload Friday, May 21, 2010 38
  39. 39. Understanding  Content Curation Crowd/ Audience Content | Curation Corporate/ Govt ? ? ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information Wikipedia CNN iReport sports, weather, financial data NASA  Open TPM ThemePark Clickworkers Streetmap Muckraker Insider attorneys scandal Credit: Andrew Lih, University of Southern California Friday, May 21, 2010 39
  40. 40. Impact of Internet Media ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 40
  41. 41. News industry Journalism not doomed but  it is shifting to a permanent  beta mode, disrupting  legacy media Fortune at the top of the  pyramid Friday, May 21, 2010 41
  42. 42. Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 42
  43. 43. THE WIKIPEDIA REVOLUTION U.S. $24.99 HOW A BUNCH OF NOBODIES CREATED THE WORLD’S “Imagine a world in which every single person on the planet is given free access to the sum of see GREATEST ENCYCLOPEDIA all human knowledge. That’s what we’re doing.” —Jimmy Wales With more than 2,000,000 individual articles on y- e everything from Aa! (a Japanese pop group) to nd Zzyzx, California, written by an army of volunteer n- contributors, Wikipedia is the #8 site on the World Wide Web. Created (and corrected) by anyone with 3] it access to a computer, this impressive assemblage ] of knowledge is growing at an astonishing rate of d more than 30,000,000 words a month. Now for the How a Bunch of Nobodies Greatest Encyclopedia Created the World’s rson first time, a Wikipedia insider tells the story of how it all happened—from the first glimmer of an idea to the global phenomenon it’s become. Andrew Lih has been an administrator (a trusted user who is granted access to technical features) at Wikipedia for more than four years, as well as a ANDREW LIH regular host of the weekly Wikipedia podcast. In The Andrew Lih Wikipedia Revolution, he details the site’s inception in 2001, its evolution, and its remarkable growth, while also explaining its larger cultural repercussions. Wikipedia is not just a website; it’s a global commu- l ANDREW LIH nity of contributors who have banded together out of a shared passion for making knowledge free. Featuring a Foreword by Wikipedia founder Jimmy andrew@andrewlih.com Wales and an Afterword that is itself a Wikipedia creation. Twitter: Fuzheado Friday, May 21, 2010 43
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