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Presentation for the Columbia Business School Transitioned Media conference May 21, 2010.

Presentation for the Columbia Business School Transitioned Media conference May 21, 2010.

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Transitioned Medi Transitioned Medi Presentation Transcript

  • The Wikipedia Revolution: Crowds, Collaboration, Content  and Curation Remaking the News Transitioned Media  Conference Columbia Business  School Andrew Lih May 21, 2010 University of Southern California http://andrewlih.com Twitter: Fuzheado Friday, May 21, 2010 1
  • Problem with Wikipedia... Works in practice, but not in theory by bored-now@flickr, licensed under Creative Commons Attribution NC License Friday, May 21, 2010 2
  • Ranking ComScore Top 5 (Nov 2009) Alexa Top 6 (Feb 2009) Since 2006, overtaken NY Times, Amazon, Fox Interactive, eBay, Time Warner sites Photo by: victoriapeckham@flickr, Creative Commons Friday, May 21, 2010 3
  • Friday, May 21, 2010 4
  • Larry Sanger by SimSullen, licensed under Creative Commons Attribution 2.0 License Friday, May 21, 2010 5
  • Jimmy Wales By WiLLGT09@flickr, file is licensed under Attribution-Noncommercial-Share Alike 2.0 Generic Friday, May 21, 2010 6
  • Ward Cunningham This file is licensed under Creative Commons Attribution 2.0 License Friday, May 21, 2010 7
  • Friday, May 21, 2010 8
  • The Crowd at work Given enough eyeballs, all bugs are shallow Friday, May 21, 2010 9
  • Wikipedia Lessons How has “the crowd” become part of the news process? Friday, May 21, 2010 10
  • User generated media Viewer-contributed content or Community-curated works Friday, May 21, 2010 11
  • Citizen journalists Are bloggers journalists? Some are, most aren’t. Friday, May 21, 2010 12
  • Pro-Am Journalism? Amateur Professional standards standards Noncommercial Most blogs and  (amateur) usergen content Commercial (pro) Friday, May 21, 2010 13
  • OpenStreetmap Like Wikipedia of maps Contribute GPS “trails” and traces to project Creative Commons license Friday, May 21, 2010 14
  • OpenStreetmap Friday, May 21, 2010 15
  • OpenStreetmap - Haiti Using: Yahoo imagery CIA maps AFTER GeoEye BEFORE http://brainoff.com/weblog/2010/01/14/1518 Friday, May 21, 2010 16
  • Content Creation vs Curation Works Creation Works Curation Friday, May 21, 2010 17
  • Dan Gillmor Journalism is no longer a lecture. It is a conversation Friday, May 21, 2010 18
  • Lawrence Lessig “weirdly totalitarian”  communications of the 20th  century yields to “read/write” Friday, May 21, 2010 19
  • Leo Laporte, TWiT Mass media is not natural to  the human condition...  An artifact of a certain  technological age Friday, May 21, 2010 20
  • Jay Rosen The people, formerly known  as the audience Friday, May 21, 2010 21
  • Information Pyramid wisdom knowledge Information data Friday, May 21, 2010 22
  • Information Pyramid ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information sports stats, weather metrics, financial data Friday, May 21, 2010 23
  • Impact of Internet Media ? wisdom context, historical analysis knowledge commodity press releases, live coverage, photos user generated Information multiple sources sports, weather, financial data Friday, May 21, 2010 24
  • Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge commodity press releases, live coverage, photos user generated Information multiple sources sports, weather, financial data Friday, May 21, 2010 25
  • Values What is true, credible? Arbiters, processes, systems Friday, May 21, 2010 26
  • Working the crowd Content... Creation vs Curation Friday, May 21, 2010 27
  • Citizen Journalists CNN iReport YouTube, Ustream.tv Flickr, Wikimedia Commons Creative Commons Attribution Sharealike 3.0 Wikimedia User:Didoundp Friday, May 21, 2010 28
  • Crowdsourcing - Discrete tasks Open Streetmap NASA Clickworkers Guardian UK TPM Muckraker Friday, May 21, 2010 29
  • NASA Clickworkers Volunteers, identifying and classifying the age of craters on Mars http://en.wikipedia.org/wiki/Clickworkers Friday, May 21, 2010 30
  • Clickworkers vectorizing craters “accomplished in a week what a single graduate student would have needed a year to complete” The Future of the Internet--And How to Stop It by Jonathan Zittrain Friday, May 21, 2010 31
  • Crowdsourcing - Document dump UK expenses scandal (Guardian) US DOJ attorneys (TPM Muckraker) Friday, May 21, 2010 32
  • UK Parliament expenses scandal 20,000 volunteers comb through PDF documents http://www.niemanlab.org/2009/06/four-crowdsourcing-lessons-from-the-guardians-spectacular-expenses-scandal-experiment/ Friday, May 21, 2010 33
  • Wisdom of Crowds Online (Derek Powazek, SXSW2009) Small simple tasks Large diverse groups Design for selfishness Result aggregation Photo by: iskanderbenamor@flickr, Creative Commons Friday, May 21, 2010 34
  • Attorneys scandal TPM Muckraker readers combed thru 3,000 emails In hours, crowd ID’ed “compromising passages” Result: MSM news stories, Polk Award http://www.npr.org/templates/story/story.php?storyId=9083501 Friday, May 21, 2010 35
  • Robert Niles (Theme Park Insider) “Crowdsouring... will stand along the traditional ‘big three’ of interviews, observation and examining documents” http://www.ojr.org/ojr/stories/070731niles/ Friday, May 21, 2010 36
  • Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 37
  • Clay Shirky The problem is filter failure, not  information overload Friday, May 21, 2010 38
  • Understanding  Content Curation Crowd/ Audience Content | Curation Corporate/ Govt ? ? ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information Wikipedia CNN iReport sports, weather, financial data NASA  Open TPM ThemePark Clickworkers Streetmap Muckraker Insider attorneys scandal Credit: Andrew Lih, University of Southern California Friday, May 21, 2010 39
  • Impact of Internet Media ? wisdom context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 40
  • News industry Journalism not doomed but  it is shifting to a permanent  beta mode, disrupting  legacy media Fortune at the top of the  pyramid Friday, May 21, 2010 41
  • Journalism Values editing fairness ? research accuracy storytelling wisdom balance curation transparency context, historical analysis knowledge press releases, live coverage, photos Information sports, weather, financial data Friday, May 21, 2010 42
  • THE WIKIPEDIA REVOLUTION U.S. $24.99 HOW A BUNCH OF NOBODIES CREATED THE WORLD’S “Imagine a world in which every single person on the planet is given free access to the sum of see GREATEST ENCYCLOPEDIA all human knowledge. That’s what we’re doing.” —Jimmy Wales With more than 2,000,000 individual articles on y- e everything from Aa! (a Japanese pop group) to nd Zzyzx, California, written by an army of volunteer n- contributors, Wikipedia is the #8 site on the World Wide Web. Created (and corrected) by anyone with 3] it access to a computer, this impressive assemblage ] of knowledge is growing at an astonishing rate of d more than 30,000,000 words a month. Now for the How a Bunch of Nobodies Greatest Encyclopedia Created the World’s rson first time, a Wikipedia insider tells the story of how it all happened—from the first glimmer of an idea to the global phenomenon it’s become. Andrew Lih has been an administrator (a trusted user who is granted access to technical features) at Wikipedia for more than four years, as well as a ANDREW LIH regular host of the weekly Wikipedia podcast. In The Andrew Lih Wikipedia Revolution, he details the site’s inception in 2001, its evolution, and its remarkable growth, while also explaining its larger cultural repercussions. Wikipedia is not just a website; it’s a global commu- l ANDREW LIH nity of contributors who have banded together out of a shared passion for making knowledge free. Featuring a Foreword by Wikipedia founder Jimmy andrew@andrewlih.com Wales and an Afterword that is itself a Wikipedia creation. Twitter: Fuzheado Friday, May 21, 2010 43