WHY Social Media

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This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!

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WHY Social Media

  1. 1. Social Media Webinar Part 1Arshya  Lakshman    CEO  &  Founder  arshya@thefuturon.com     ©  futurON  Ltd.  2011     1  
  2. 2. A  li%le  bit  about  me…   DirecAng   ProducAon   Photography   Design   Cinematography   Movie/Ad  Films   Social  Media   Management   MarkeAng   Biotech   Branding   IT   Hi-­‐Tech   Payment   2   ©  futurON  Ltd.  2011    
  3. 3. A  li%le  bit  about  futurON…   Social   Media   Branding   Web  2.0  Event   PR   CRM   MarkeAng   AdverAsing   ©  futurON  Ltd.  2011     3  
  4. 4. WHY  this  webinar…GOAL!   VOLUNTEERS   PSYBT   YOUTH  WITH  STARTUPS   Its  all  connected!  Brand   Brand   Thought   Lead  Image   Awareness   Leadership   GeneraAon   ©  futurON  Ltd.  2011     4  
  5. 5. WHY  social  media     ©  futurON  Ltd.  2011     5  
  6. 6. TradiAonal  Vs.  New-­‐Age?  Push   Pull   ©  futurON  Ltd.  2011     6  
  7. 7. “If  you  have  more  money  than  brains  you  will  use  outbound  markeAng,  if  you  have  more  brains  than  money  you  will  use  inbound  markeAng”     Guy  Kawasaki   Former  Apple  Evangelist   Co-­‐Founder  Alltop.com   ©  futurON  Ltd.  2011     7  
  8. 8. Tiny  Facts  •  FB  has  over  500  Million  users  (22  Ozzies)  •  One  Billion  pieces  of  news  shared  on  FB  –  DAILY  •  If  FB  were  a  country  –  3rd  largest  in  the  world   Between  USA  and  India  •  2.5  hours  of  Youtube  video  –  EVERY  SECOND  •  2007  –  5K  tweets  per  day    •  2011  –  100  Million  tweets  per  day  •  ROI  –  business  will  s.ll  exist  in  5  years   ©  futurON  Ltd.  2011     8  
  9. 9. What  are  the  Numbers  Saying?   U.S.  InteracAve  MarkeAng  Spend   $35,000   $30,000   $25,000  $  Millions   $20,000   $15,000   $10,000   $5,000   $0   2009   2010   2011   2012   2013   2014   Year   Mobile  MarkeAng   Social  Media  MarkeAng   Email  MarkeAng   Display  AdverAsing   Search  MarkeAng  Social  media  marke.ng  growing  at  34%  CAGR  Mobile  marke.ng  growing  at  27%  CAGR  Total  Interac.ve  Marke.ng  spend  to  grow  from  $29  billion  in  2009  to  $54  billion  in  2014   ©  futurON  Ltd.  2011     9   Source:  Forrester  Research  
  10. 10. Isn’t  social  media  just  for  personal  use?   ‘60%  of  Fortune  1000  would   ‘91%  of  INC  500  companies  are   have  experimented  with   using  at  least  one  social  media   social  media  brand   tool  and  80%  of  them  have  a   community  in  2010’  -­‐  Gartner   company  page  on  social   networking  sites’  –  expansion+   Users   Pla]orm   (Millions)   U.S.  Social  Media  MarkeAng  Spend   Skype   663   $3,500   Facebook   629   $3,000   Qzone   480   Hotmail   364   $  Millions   $2,500   Yahoo!   273   $2,000   Twiier   200   $1,500   Gmail   193   $1,000   LinkedIn   100   $500   Yelp   50   $0   Foursquare   50   2009   2010   2011   2012   2013   2014  Social  Media  Marke-ng  spending  is  outpacing  marke-ng  spend  growth  significantly       ©  futurON  Ltd.  2011     10   Source:  Forrester  Research  &  Coolinfographics  
  11. 11. TradiAonal  Vs.  New-­‐Age?  Push   Pull   ©  futurON  Ltd.  2011     11  
  12. 12. Community  ©  futurON  Ltd.  2011     12  
  13. 13. What’s  happening  on  social  media?   ENGAGEMENT  SALES   EXPERTS   CUSTOMER   NEWS   SERVICE   FUN   ©  futurON  Ltd.  2011     13  
  14. 14. WHY  this  webinar…GOAL!   VOLUNTEERS   PSYBT   YOUTH  WITH  STARTUPS   Its  all  connected!  Brand   Brand   Thought   Lead  Image   Awareness   Leadership   GeneraAon   ©  futurON  Ltd.  2011     14  
  15. 15. QUICK  FACTS!  Ø Quickest  way  to  get  the  largest  possible   audience    Ø Its  happening  NOW  and  everywhere  Ø Its  easy,  useful  and  fun  Ø Its  about  being  a  community    Ø Its  about  being  part  of  PSYBT!   ©  futurON  Ltd.  2011     15  
  16. 16. Check  us  out…for  more  on  our  Aps,  tricks  and  opinion!   Web:  www.thefuturon.com   Blog:  www.thefuturon.com/blog   Facebook:  www.facebook.com/futurON   Twiier:  www.twiier.com/futurontweets   LinkedIn:  www.linkedin.com/company/futuron-­‐ltd-­‐         Or  Get  in  touch!     Email:  info@thefuturon.com     Tel  No:  +44  (0)  2081339848   15  mins  FREE  consultaAon:  www.thefuturon.com/enquiry       ©  futurON  Ltd.  2011     16  

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