Uploaded on

futurON provides marketing and social media strategies for technology companies. …

futurON provides marketing and social media strategies for technology companies.

This presentation talks about the 'what and why' of futurON and its services.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
720
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing & Social Media Strategies
    The best of traditional and new-age marketing methods
    Arshya Lakshman
    CEO & Founder
    arshya@thefuturon.com
    © futurON Ltd. 2011
    1
  • 2. What’s this presentation about?
    Traditional Vs. New-Age Marketing – what’s the shift
    How does futurON mix it up
    What are the numbers saying
    What futurON offers
    Why futurON
    Team futurON
    © futurON Ltd. 2011
    2
  • 3. Traditional Vs. New-Age Marketing?
    Television
    Radio
    Digital Branding
    Telemarketing/CRM
    Press releases
    Social CRM
    SEO
    Tradeshows
    PPC
    Google+
    Branding
    Webinars
    YouTube
    Blogs
    Target Segmentation
    Web analytics
    LinkedIn
    SlideShare
    Direct email
    Cold calling
    Twitter
    Facebook
    Print Advertising
    Social Media Monitoring
    Product Launches
    Push
    Pull
    © futurON Ltd. 2011
    3
  • 4. How does futurON mix it up?
    Don’t abandon traditional – just combine with social !
    Web analytics
    Press releases
    Branding
    Twitter
    LinkedIn
    SEO
    Tradeshows
    Social CRM
    YouTube
    Direct email
    CRM
    Blogs
    © futurON Ltd. 2011
    4
  • 5. What are the Numbers Saying?
    Social media marketing growing at 34% CAGR
    Mobile marketing growing at 27% CAGR
    Total Interactive Marketing spend to grow from $29 billion in 2009 to $54 billion in 2014
    Source: Forrester Research
    © futurON Ltd. 2011
    5
  • 6. What are the Numbers Saying?
    ‘60% of Fortune 1000 would have experimented with social media brand community in 2010’ - Gartner
    ‘91% of INC 500 companies are using at least one social media tool and 80% of them have a company page on social networking sites’ – expansion+
    Social Media Marketing spending is outpacing marketing spend growth significantly
    Source: Forrester Research & Coolinfographics
    © futurON Ltd. 2011
    6
  • 7. What futurON offers?
    Social Media
    Branding
    Web
    Events
    PR
    Advertising
    CRM Marketing
    © futurON Ltd. 2011
    7
  • 8. Why futurON?
    Flexibility
    Local Needs
    The Service
    Global Reach
    Strategic/Tactical
    © futurON Ltd. 2011
    8
  • 9. Testimonials
    “Arshya is a Marketing all-rounder…who can Manage, a creative who can also focus on the details…delivered a number of complex projects on time & under budget.. I recommend Arshya to any organisation that wants to focus on how Marketing can build their business…”
    Greg Rankin, Head of Marketing, Rocela
    CEO & Founder
    Arshya Lakshman has worked in marketing since 2002 across Asia, Europe and America. Bringing a global perspective with a creative background, Arshya has worked with a variety of organisational sizes. Her flair for new technology and innovation helped her lead several strategic marketing, branding, social media, SEO and PR campaigns with fortune 100 companies in the high-tech, payment, software, bio-tech and wireless/mobile industry.
    “A visionary with clear goals, an intelligent person with a confident & go-getter attitude…a very credible and capable partner to work with…highly recommend her for any company she chooses to be associated with…”
    Ninan Alexander….Vice President, ITES Sector
    “Arshya has an unparalleled creative drive and is able to see beyond the obvious to create wonderful solutions for her clients…company is lucky to have someone like Arshya at the helm…”
    Bryan Shao, Senior Associate, JP Morgan
    © futurON Ltd. 2011
    9
  • 10. The Team
    Slingshots Communications Ltd.
    Position 2 Brandmonitor ™
    Atom Systems Pvt. Ltd.
    Partners
    futurON bloggers
    © futurON Ltd. 2011
    10
  • 11. © futurON Ltd. 2011
    11
    Check us out…for more on our tips, tricks and opinion!
    Web: www.thefuturon.com
    Blog: www.thefuturon.com/blog
    Facebook: www.facebook.com/futurON
    Twitter: www.twitter.com/futurontweets
    LinkedIn: www.linkedin.com/company/futuron-ltd-
    Or Get in touch!
    Email: info@thefuturon.com
    Tel No: +44 (0) 2081339848
    15 mins FREE consultation: www.thefuturon.com/enquiry