Sure-fire socio-demographics:10 Insights on where to grow business
GrowthStories  Bringing you a flavour of business  growth trends...in just 5 minutes  A Futures Coaching initiative  www.f...
Growth formula   Growth in working population                 x       Gains in productivity Countries with young, expandin...
productivity gainsThe scale of the opportunity for growth in productivity ismuch larger in developing countries than devel...
BRICs: size matters       The 4 BRIC countries are home to 3 billionChina and India respectively have 4 times US populatio...
BRICs: urbanisationmattersAn estimated 260 million people could relocate to urban     areas in China over the medium term:...
where will growthcome from?
effects onconsumption Consumption in the BRICs will rise fourfold 2010-2025At $16 trillion spending will be bigger than th...
where the action is             By 2020, 70% of all cars will be                    bought by BRICsBy 2050, Chinese could ...
the new hierarchy   Size of Economy,           2010               Size of Economy,            2050                  US    ...
weighing the next 11The next 11 largest populated  emerging economies with   strong growth potential          Bangladesh  ...
growth in ethnic mix  By 2045, American minorities will be in the majorityIn 2010, O&M formed OgilvyCulture to specialise ...
Acknowledgement    Many of these insights are drawn from the    excellent new book, The Growth Map by Jim    ONeill
Working with Future Coaching    Conference speeches on major trends - accelerating    management awareness    Workshoppi...
LONDON • PARIS   Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com    Email: chris@futurescoaching....
Upcoming SlideShare
Loading in …5
×

Sure fire Socio-demographics

1,040 views

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,040
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sure fire Socio-demographics

  1. 1. Sure-fire socio-demographics:10 Insights on where to grow business
  2. 2. GrowthStories Bringing you a flavour of business growth trends...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  3. 3. Growth formula Growth in working population x Gains in productivity Countries with young, expanding labour forces, which are becoming increasinglyefficient, will show the largest GDP growth
  4. 4. productivity gainsThe scale of the opportunity for growth in productivity ismuch larger in developing countries than developed ones
  5. 5. BRICs: size matters The 4 BRIC countries are home to 3 billionChina and India respectively have 4 times US populationBrazil (180Mn) and Russia (140Mn) are both bigger than Japan (125Mn)
  6. 6. BRICs: urbanisationmattersAn estimated 260 million people could relocate to urban areas in China over the medium term: Chinese urbanisation may only be half way through Rural areas may become devoid of young people
  7. 7. where will growthcome from?
  8. 8. effects onconsumption Consumption in the BRICs will rise fourfold 2010-2025At $16 trillion spending will be bigger than the US marketChina alone, on conservative estimates, sees $10 trillion of consumer expenditure by 2025 (source: Goldman Sachs)
  9. 9. where the action is By 2020, 70% of all cars will be bought by BRICsBy 2050, Chinese could own 2X as many cars as AmericansOther industries where BRICs will dominate: luxury goods, travel, tourism
  10. 10. the new hierarchy Size of Economy, 2010 Size of Economy, 2050 US US China China Japan India Germany Japan France Brazil UK Russia Brazil UKSource: IMF, World Economic Outlook, 2010 Source:Goldman Sachs forecasts
  11. 11. weighing the next 11The next 11 largest populated emerging economies with strong growth potential Bangladesh Egypt Indonesia Iran Mexico Nigeria Pakistan Philippines South Korea Turkey Vietnam (source: Goldman Sachs)
  12. 12. growth in ethnic mix By 2045, American minorities will be in the majorityIn 2010, O&M formed OgilvyCulture to specialise in cross- cultural marketing Brazil has a highly integrated ethnic population North Korea, Iceland and Japan are some of the most ethnically pure nations
  13. 13. Acknowledgement Many of these insights are drawn from the excellent new book, The Growth Map by Jim ONeill
  14. 14. Working with Future Coaching Conference speeches on major trends - accelerating management awareness Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries – jumping ahead of the curve; achieving thought leadership; building in longevity Training for consumer insight teams – boosting internal futuring capabilities
  15. 15. LONDON • PARIS Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com

×