Screw It: 10 insights into Extreme Buying

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The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.

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Screw It: 10 insights into Extreme Buying

  1. 1. Screw It:10 Insights into Extreme Buying
  2. 2. GrowthStories Bringing you a flavour of business growth trends...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  3. 3. extreme buying White hot consumerism may have cooled with the recession, but purchasing continuesExtreme buying is like a rush of blood to the head, where barriers come down and a sudden purchasing impulse takes over Extreme buying has many drivers (see below) and is one of the Growth Stories of our age
  4. 4. when friday comes Austerity, new discipline, watching the credit card.... all are fine until they meet human desiresGood behaviour is rewarded by a night out on the town, or a splurge at the Mall
  5. 5. all change Meanwhile, human desires are changing! Many trends point towards thrill, pleasure, fantasy and extremism
  6. 6. excitmentThe desire to live a life full of excitement & entertainment has grown since the 1990s in most countries
  7. 7. cant resistSurvey work by Sociovision Ltd shows a strong correlation between hedonism and consumptionHot hedonists cant resist buying; threetimes as many will purchase compared to ice cold ascetists
  8. 8. lifes getting extreme Risking your credit limit is nothing compared to what you areprepared to do at weekends
  9. 9. fantasy66% of the British are driven by their dreams and their imagination Over one third of the Dutch think that the world around them is not real!
  10. 10. overload Faced with informationoverload, especially when purchasing on the net,many are ultimately taking screw it! snap decisions
  11. 11. too tempting40 years ago, people mayhave been able to resist Today, all resistance is futile!
  12. 12. profitingLVMH (Bulgari, Louis Vuitton, Moet &Chandon, Christian Dior, De Beersand Tag Heuer etc), posted sales of€23.7 billion for 2011, up 16.7 percent on the previous year
  13. 13. Working with Future Coaching Conference speeches on major trends - accelerating management awareness Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries – jumping ahead of the curve; achieving thought leadership; building in longevity Training for consumer insight teams – boosting internal futuring capabilities
  14. 14. LONDON • PARIS Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com

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