Sponsorship of Outdoor Events

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Sponsoring outdoor events is a fantastic growth story. £700 million is being spent on the Olympics in London. But why? And what can brands hope to get for their money?

Sponsoring outdoor events is a fantastic growth story. £700 million is being spent on the Olympics in London. But why? And what can brands hope to get for their money?

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  • 1. Outdoor Events10 Insights for potential sponsors
  • 2. GrowthStories Bringing you a flavour of business growth trends...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  • 3. olympianLondon is in a frenzy as it prepares for the Worlds greatest show Official sponsors (like Coca Cola, Acer, P&G)have spent £700million to be part of it Why?
  • 4. visibilityFor companies, of course,its about visibility, having your brand acquire the halo of the event, being seen as a winner
  • 5. Its also aboutbeing seen as afan; sharing the same passionsIts a way to give brands a personality fans
  • 6. passion Outdoor events are a huge subliminal opportunity Catch people in a state of heightened emotions and they will remember that elation next time they see your brand
  • 7. human connection Its an opportunity for brands to show soul... ....and solidarity with social movements
  • 8. charity connection Its an opportunity for brands to show soul... ....and compassion with charitable movements
  • 9. antedote Its also about balance With more spending going online, and consumers spending more time online....Sponsoring outdoor event is a great way of keeping it real
  • 10. brand essence Some brands create their own events in order to capture their DNA precisely
  • 11. interactive QR Treasure hunts are one way to involve participants in many-to-many event
  • 12. da ng er! Like sponsoring a celeb who goes off the rails... your brand risks being framed negatively when things go wrong
  • 13. What is Futures Coaching upto during March 2012?Analysing social change amongst Filipino and Indonesianwomen and impacts on health marketingRunning deep-dive consumer research on social mediaPresenting to a retail property audience on consumerfutures & impact on retailDeveloping future-facing insights to revolutionise branchformats for a retail bankBlogging on Asian trends and growth strategies
  • 14. Working with Future Coaching Conference speeches on major trends - accelerating management awareness Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries – jumping ahead of the curve; achieving thought leadership; building in longevity Training for consumer insight teams – boosting internal futuring capabilities
  • 15. LONDON • PARIS Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com