Australia's Cutting Edges:
3 PhotoProfiles
Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoac...
Ethnography is
about...
Walking the streets
Going into bad-ass neighbourhoods
Looking at the way people dress
Snapping pho...
1. Ground Breakers
2. Intellectuals
3. Pleasure Seekers
3 Australian Profiles
Ground Breakers
Intellectuals
Pleasure Seekers
Profiling principles
The optimum way to segment a market is through a
values based approach
Values are the active variable...
Futures Coaching in Asia
Based out of London, Paris and Singapore, Futures
Coaching works across the Asia Pacific region
T...
Grow tomorrow
join forces with
Web: www.futurescoaching.com
Email: chris@futurescoaching.com
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Australia's Cutting Edges

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A photo audit of the movers and shakers in Australian society.

Published in: Business, Travel
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Australia's Cutting Edges

  1. 1. Australia's Cutting Edges: 3 PhotoProfiles
  2. 2. Asia 5 Bringing you a flavour of business trends in Asia...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  3. 3. Ethnography is about... Walking the streets Going into bad-ass neighbourhoods Looking at the way people dress Snapping photos Noting expressions and actions Interpreting through semiotics (the science of signs)
  4. 4. 1. Ground Breakers 2. Intellectuals 3. Pleasure Seekers 3 Australian Profiles
  5. 5. Ground Breakers
  6. 6. Intellectuals
  7. 7. Pleasure Seekers
  8. 8. Profiling principles The optimum way to segment a market is through a values based approach Values are the active variable but socio-economics fall out as the passive variable and give a second axis 'Cutting edge' segments are those whose value set drives change in society as a whole Avant garde values are found in several segments of populations & not just the youngest cohorts
  9. 9. Futures Coaching in Asia Based out of London, Paris and Singapore, Futures Coaching works across the Asia Pacific region Typical client projects Travel trends in China and Japan for European carrier Health trends in China and India for global healthcare company Emerging needs and wants of women in Indonesia and The Philippines for vitamins company Future of offices in 6 APAC Cities for global real estate services company Asian segmentation study for international insurance firm Training brand managers in Taiwan
  10. 10. Grow tomorrow join forces with Web: www.futurescoaching.com Email: chris@futurescoaching.com
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