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Chris Middleton

    • Orgeval, France
  • Work Managing Director at Futures Coaching

  • Industry Consumer Products

  • Website

    www.futurescoaching.com

  • About Marketing consultant, trends expert, author, cultural commentator and conference speaker 27 years of strategic consumer marketing and corporate planning experience on both sides of the client/agency fence. For the last decade, I’ve worked as an international marketing consultant, specialising in consumer trends and future opportunities. I’ve recently launched my own company - Futures Coaching - to help brands get ready for the future through rejuvenation. Activities include facilitating ’future ready’ innovation brainstorm sessions and workshopping consumer trends to ’future-proof’ brands. I also undertake sector foresight studies eg. the future of fundraising. I am an accomplished
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advertising asia business strategy change china coaching entertainment entrepreneurs facebook future futuring growth health hello kitty india indian middle class infrastructure innovation likes london lvmh marketing social media society trends twitter more…

2012 2012 consumer trends adaptability advertising alibaba anz apple as asia asian fx austerity banks be bi rain bill gates black holes blindspots brazil brics budgets business strategy can cancer research uk chanel change charities china chinese entrepreneurs chinese medicine chris coaching compensation consultant consulting consumer consumer insights consumer research consumer trends consumerism corruption creativity danone definition desk research development doctor house doctors endorsements entertainment entrepreneurs ethnic diversity expert extreme buying extremism facebook facilitator federer feminisation focus groups foresight foresights future future of retailing futures futures coaching clients futuring galen’s temperaments gdp trends giltcom gong li green cities growth growth countries growth markets guanxi hai gui harry potter health health in china healthcare hedonism heineken hello kitty hermes hi-tech hurun rich list in-depths india indian middle class indonesia industry infrastructure innovation innovators instagram jack ma jakarta jay chou k-pop kermit tesoro leader leisure li-ning likes linchpins little indulgences london london tea company louis vuitton lvmh m&c saatchi management consulting manga maps market marketing marketing strategy masdar city mccann worldwide meetic mental mental postures michelin middleton mmorpg monique lhuillier new product development in asia nudge olympics one-on-ones online retail overseas filipino workers pachinko parís patents patients like me pharmaceuticals philippines pipeline platform polyvorecom population potlatch prada pricing for recession product launch pucca qq qr codes race for life recession red bull rejuvenation retail in china rio russia sachin tendulkar scenarii scenarios shah rukh khan shopping slumurbia small luxuries smart cities social media societe generale society speaker sponsorship steve jobs taobao technology tesco think tide players trends twitter u&as ucl unilever vw warren buffet weiwei werejuvenate women yao ming you young young brains yum brands …less

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  • Chris Middleton
    Chris Middleton commented on Consumer End Games 2012
    For sure, most of us with choices can do this to some extent. However, everyone has a 'centre of gravity' where they operate most often and from where they make the most important choices in their lives. A football analogy. As a 'defender' you can join the attack every so often but you spend most of your time in your defender role. So with these End Games. If you are 'Recoiling' you might occasionally find yourself just 'Holding On' ; its just that the majority of your decisions are based on a hunkering down mentality.
  • futurescoaching
    Chris Middleton uploaded Consumer End Games 2012
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