Rural TelecomFacts 
The Customer Experience Company
594,000 villages 
16 major languages, 
1,650 dialects. 
But the Rural broadband – only 
5% of total subscribers. 
India ha...
Telephone : 765 Million 
Mobile : 729 Million 
Density : 65 % 
India had 765 million telephone connections in 
Nov 2010. M...
India is today adding 15 million 
mobiles per month 
Global Mobile Subscribers : 5 Billion
Mobiles have changed the very 
concepts of office and home. 
In 2011, over 85% of handsets will be able to 
access the mob...
There will be more smartphones 
than PCs in the world by 2013 
More people can navigate Nokia's phones than 
navigate a ca...
Mobiles can create 327,000 jobs in 
India; US$68 billion industry by 2020 
Mobiles can create 327,000 jobs in India; US$68...
India has 18 official languages 
36,000 newspapers in Hindi and 
4K Bengali newspapers. 
India is an agrarian society but ...
2.5 Millions Laptops 
vs 
14 Millions Handsets 
Only 2.5 million laptops were sold in 
India in all of 2010, as compared t...
3 Screens : TV, Telephone, PC 
14 million mobiles sold a month. 2 million laptops sold in a year!
Unique Mobile Subscribers in India : 500 Million 
Only 74 million Indians connect regularly to the Internet 
once a month
85% of mobile subscriber growth in India is in 
the pre-paid segment 
India's telecom imports may exceed oil imports -- we...
India's growth is in youth and middle-class 
segments, need to address the rural gap also 
India's telecom imports may exc...
Mckinsey : 
In 20 years rural market in India will become 
four times the size of the urban market, as 
big as Korea/Canad...
Local content is key for rural growth 
Next gen – e-readers, embedded content in devices.
Rural Users 
have same propensity for multiple SIMs as 
urban users. Lower propensity for multiple 
mobiles/household
For mobile operators, rural CapEx 
is upto 4 times that of urban; 
OpEx 3 times
Large corporates need 
encouragement to create 
Socio-economic enterprises 
targeted for rural areas
IMRB/IAMAI Survey: 
84% of villagers in India are not aware of the Internet
Internet in rural India is still seen as English-centric; hence 
market is largely voice-centric (90%)
Voice Revolution is peaking 
65% of India's 
workforce is 
in rural areas
Rural Telecom is a challenge and 
a huge opportunity
One of the Biggest Issues in Rural Telecom 
Bringing down cost of communication for those with very 
little income which i...
What we need to do ?
A conceptual framework is 
required integrating economics, 
policy, 
funds, 
technology
Need to educate rural 
residents on telecom/ 
broadband and its benefits 
Products * Services * Information * Benefits
Innovative Content New 
Business Models 
are needed to boost Rural Telecom
Public + Private + People 
partnership, to boost rural telecom
Products, Services, Information and 
Projects should focus more on Education 
Healthcare 
Agri 
Occupation
Customization of internet, voice services to the benefit of rural 
residents might encourage them to use it more often. 
E...
Participation & Investments from 
Large corporates to create CSR 
Projects impacting 
Rural Livelihoods
Rural broadband diffusion depends on governments for policies, 
incentives, grants, subsidies
Network being Hardware 
Apps being Software 
We need Thirdware 
actionable and 
personalized content
Rural Health care information flow was poor 
affecting delivery of information & services. 
Communication should be robust...
Information that is functional, relevant and 
actionable and importantly potential to impact 
livelihood positively. 
Info...
Rural BPO 
Cost advantage of rural BPO - wages half of 
urban levels 
Need leadership, work orders, corporate 
confidence ...
Interesting Links 
Concern over widening urban-rural digital divide 
http://timesofindia.indiatimes.com/city/jaipur/Concer...
Futurescape, Delhi 
Level 4, Rectangle 1, Commercial Complex D4 
Saket, Behind Sheraton, Delhi 
New Delhi – 110017, INDIA ...
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Rural Telecom

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Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.

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Rural Telecom

  1. 1. Rural TelecomFacts The Customer Experience Company
  2. 2. 594,000 villages 16 major languages, 1,650 dialects. But the Rural broadband – only 5% of total subscribers. India has
  3. 3. Telephone : 765 Million Mobile : 729 Million Density : 65 % India had 765 million telephone connections in Nov 2010. Mobile: 729 million. Overall teledensity: 65%
  4. 4. India is today adding 15 million mobiles per month Global Mobile Subscribers : 5 Billion
  5. 5. Mobiles have changed the very concepts of office and home. In 2011, over 85% of handsets will be able to access the mobile Web
  6. 6. There will be more smartphones than PCs in the world by 2013 More people can navigate Nokia's phones than navigate a car
  7. 7. Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020 Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020
  8. 8. India has 18 official languages 36,000 newspapers in Hindi and 4K Bengali newspapers. India is an agrarian society but a services-led economy. Need to reconcile the two in communications strategy
  9. 9. 2.5 Millions Laptops vs 14 Millions Handsets Only 2.5 million laptops were sold in India in all of 2010, as compared to 14 million handsets per month
  10. 10. 3 Screens : TV, Telephone, PC 14 million mobiles sold a month. 2 million laptops sold in a year!
  11. 11. Unique Mobile Subscribers in India : 500 Million Only 74 million Indians connect regularly to the Internet once a month
  12. 12. 85% of mobile subscriber growth in India is in the pre-paid segment India's telecom imports may exceed oil imports -- we need to increase telecom manufacturing in India
  13. 13. India's growth is in youth and middle-class segments, need to address the rural gap also India's telecom imports may exceed oil imports -- we need to increase telecom manufacturing in India
  14. 14. Mckinsey : In 20 years rural market in India will become four times the size of the urban market, as big as Korea/Canada
  15. 15. Local content is key for rural growth Next gen – e-readers, embedded content in devices.
  16. 16. Rural Users have same propensity for multiple SIMs as urban users. Lower propensity for multiple mobiles/household
  17. 17. For mobile operators, rural CapEx is upto 4 times that of urban; OpEx 3 times
  18. 18. Large corporates need encouragement to create Socio-economic enterprises targeted for rural areas
  19. 19. IMRB/IAMAI Survey: 84% of villagers in India are not aware of the Internet
  20. 20. Internet in rural India is still seen as English-centric; hence market is largely voice-centric (90%)
  21. 21. Voice Revolution is peaking 65% of India's workforce is in rural areas
  22. 22. Rural Telecom is a challenge and a huge opportunity
  23. 23. One of the Biggest Issues in Rural Telecom Bringing down cost of communication for those with very little income which is to feed themselves
  24. 24. What we need to do ?
  25. 25. A conceptual framework is required integrating economics, policy, funds, technology
  26. 26. Need to educate rural residents on telecom/ broadband and its benefits Products * Services * Information * Benefits
  27. 27. Innovative Content New Business Models are needed to boost Rural Telecom
  28. 28. Public + Private + People partnership, to boost rural telecom
  29. 29. Products, Services, Information and Projects should focus more on Education Healthcare Agri Occupation
  30. 30. Customization of internet, voice services to the benefit of rural residents might encourage them to use it more often. Example : haats, melas, agri-fairs, promotional vehicles, govt subsidies, schemes etc.
  31. 31. Participation & Investments from Large corporates to create CSR Projects impacting Rural Livelihoods
  32. 32. Rural broadband diffusion depends on governments for policies, incentives, grants, subsidies
  33. 33. Network being Hardware Apps being Software We need Thirdware actionable and personalized content
  34. 34. Rural Health care information flow was poor affecting delivery of information & services. Communication should be robust. Uses of rural networks: health data/education/ services. Need content+apps in local language
  35. 35. Information that is functional, relevant and actionable and importantly potential to impact livelihood positively. Information for farmers should be decision-critical and actionable; reliable; cutting-edge Information should be delivered with speed, in time (eg. gov subsidies/schemes)
  36. 36. Rural BPO Cost advantage of rural BPO - wages half of urban levels Need leadership, work orders, corporate confidence to scale up rural BPO in India Rural BPO can increase household income fourfold; need to analyse social impacts of these forces
  37. 37. Interesting Links Concern over widening urban-rural digital divide http://timesofindia.indiatimes.com/city/jaipur/Concern-over-widening- urban-rural-digital-divide/articleshow/7315050.cms Rural communities to get broadband http://www.juneauempire.com/stories/010911/ sta_767543394.shtml Rural BPO in India: case study researched by Vineeta Shetty. http://www.internetevolution.com/author.asp? section_id=756&doc_id=202873&f_src=internetevolution_gnews
  38. 38. Futurescape, Delhi Level 4, Rectangle 1, Commercial Complex D4 Saket, Behind Sheraton, Delhi New Delhi – 110017, INDIA Futurescape, Mumbai Level 2, Raheja Centre Point 294 CST Road Near Mumbai University Off Bandra–Kurla Complex, Santacruz (E) Mumbai – 400098, INDIA Telephone: +91 9910201783 +91 (11) 6654 4196 Email: innovate@futurescape.in Web: www.futurescape.in Twitter: @futurescape
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