A conceptual framework is
required integrating economics,
Need to educate rural
residents on telecom/
broadband and its benefits
Products * Services * Information * Benefits
Innovative Content New
are needed to boost Rural Telecom
Public + Private + People
partnership, to boost rural telecom
Products, Services, Information and
Projects should focus more on Education
Customization of internet, voice services to the benefit of rural
residents might encourage them to use it more often.
Example : haats, melas, agri-fairs, promotional
vehicles, govt subsidies, schemes etc.
Participation & Investments from
Large corporates to create CSR
Rural broadband diffusion depends on governments for policies,
incentives, grants, subsidies
Network being Hardware
Apps being Software
We need Thirdware
Rural Health care information flow was poor
affecting delivery of information & services.
Communication should be robust.
Uses of rural networks: health data/education/
services. Need content+apps in local language
Information that is functional, relevant and
actionable and importantly potential to impact
Information for farmers should be decision-critical
and actionable; reliable; cutting-edge
Information should be delivered with speed, in
time (eg. gov subsidies/schemes)
Cost advantage of rural BPO - wages half of
Need leadership, work orders, corporate
confidence to scale up rural BPO in India
Rural BPO can increase household income
fourfold; need to analyse social impacts of
Concern over widening urban-rural digital divide
Rural communities to get broadband
Rural BPO in India: case study researched by Vineeta Shetty.
Level 4, Rectangle 1, Commercial Complex D4
Saket, Behind Sheraton, Delhi
New Delhi – 110017, INDIA
Level 2, Raheja Centre Point 294 CST Road
Near Mumbai University
Off Bandra–Kurla Complex, Santacruz (E)
Mumbai – 400098, INDIA
Telephone: +91 9910201783
+91 (11) 6654 4196
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