Rural Telecom
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Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.

Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.

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Rural Telecom Presentation Transcript

  • 1. Rural Telecom : Facts
  • 2. India has 594,000 villages 16 major languages, 1,650 dialects. But the Rural broadband – only 5% of total subscribers.
  • 3. Telephone : 765 MillionMobile : 729 MillionDensity : 65 %India had 765 million telephone connectionsin Nov 2010. Mobile: 729 million. Overallteledensity: 65%
  • 4. India is today adding 15 millionmobiles per monthGlobal Mobile Subscribers : 5 Billion
  • 5. Mobiles have changed the veryconcepts of office and home.In 2011, over 85% of handsets will be able toaccess the mobile Web
  • 6. There will be more smartphonesthan PCs in the world by 2013More people can navigate Nokias phonesthan navigate a car
  • 7. Mobiles can create 327,000 jobs inIndia; US$68 billion industry byMobiles can create 327,000 jobs in India; US$68 billion industry by 2020
  • 8. India has 18 official languages36,000 newspapers in Hindi and 4KBengali newspapers.India is an agrarian society but a services-led economy.Need to reconcile the two in communications strategy
  • 9. 2.5 Millions Laptops vs14 Millions HandsetsOnly 2.5 million laptops were sold inIndia in all of 2010, as compared to 14million handsets per month
  • 10. 3 Screens : TV, Telephone, PC14 million mobiles sold a month. 2 million laptopssold in a year!
  • 11. Unique Mobile Subscribers in India : 500 MillionOnly 74 million Indians connect regularly to the Internet once amonth
  • 12. 85% of mobile subscriber growth in India is inthe pre-paid segmentIndias telecom imports mayexceed oil imports -- weneed to increase telecommanufacturing in India
  • 13. Indias growth is in youth and middle-classsegments, need to address the rural gap alsoIndias telecom imports mayexceed oil imports -- weneed to increase telecommanufacturing in India
  • 14. Mckinsey :In 20 years rural market in India will becomefour times the size of the urban market, asbig as Korea/Canada
  • 15. Local content is key for rural growthNext gen – e-readers, embedded content in devices.
  • 16. Rural Usershave same propensity for multiple SIMs asurban users. Lower propensity for multiplemobiles/household
  • 17. For mobile operators, rural CapEx isupto 4 times that of urban; OpEx 3times
  • 18. Large corporates needencouragement tocreate Socio-economicenterprises targetedfor rural areas
  • 19. IMRB/IAMAI Survey:84% of villagers in India are not aware of the Internet
  • 20. Internet in rural India is still seen as English-centric; hence market is largely voice-centric (90%)
  • 21. Voice Revolution is peaking 65% of Indias workforce is in rural areas
  • 22. Rural Telecom is a challenge anda huge opportunity
  • 23. One of the Biggest Issues in Rural Telecom - Bringing downcost of communication for those with very little incomewhich is to feed themselves
  • 24. What we need to do ?
  • 25. A conceptual framework is economics,required, integrating policy, funds, technology
  • 26. Need to educate ruralresidents on telecom/broadband and its benefitsProducts * Services * Information * Benefits
  • 27. Innovative Content New Business Models are needed to boost Rural Telecom
  • 28. Public + Private + People partnership, to boost rural telecom
  • 29. Products, Services, Information andProjects should focus more on Education Healthcare Agriculture Occupation
  • 30. Customization of internet, voice services to the benefit of ruralresidents might encourage them to use it more often.Example : haats, melas, agri-fairs, promotionalvehicles, govt subsidies, schemes etc.
  • 31. Participation & Investments fromLarge corporates to create CSRProjects impactingRural Livelihoods
  • 32. Rural broadband diffusion depends on governments for policies,incentives, grants, subsidies
  • 33. We need ThirdwareNetwork being Hardware actionable andApps being Software personalized content
  • 34. Rural Health care information flow was pooraffecting delivery of information & services.Communication should be robust.Uses of rural networks: health data/education/services. Need content+apps in local language
  • 35. Information that is functional, relevant andactionable and importantly potential to impactlivelihood positively.Information for farmers should be decision-critical and actionable; reliable; cutting-edgeInformation should be delivered with speed, intime (eg. gov subsidies/schemes)
  • 36. Cost advantage of rural BPO - wages half of urban levels Need leadership, work orders, corporateRural BPO confidence to scale up rural BPO in India Rural BPO can increase household income fourfold; need to analyse social impacts of these forces
  • 37. Interesting LinksConcern over widening urban-rural digital dividehttp://timesofindia.indiatimes.com/city/jaipur/Concern-over-widening-urban-rural-digital-divide/articleshow/7315050.cmsRural communities to get broadbandhttp://www.juneauempire.com/stories/010911/sta_767543394.shtmlRural BPO in India: case study researched by Vineeta Shetty.http://www.internetevolution.com/author.asp?section_id=756&doc_id=202873&f_src=internetevolution_gnews
  • 38. Based on the #ruraltelecom tweetstream . Thanks to @madanrao and others. The Conference : The Connecting Rural Communities Asia Forum 2011
  • 39. Twitter : @futurescapeFuturescapeLevel 4, Rectangle 1, Commercial Complex D4 Saket,Behind Sheraton, Delhi New Delhi – 110017, INDIATel: +91 (11) 4051 4196Email: innovate at futurescape.in