Rural Telecom
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Rural Telecom



Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.

Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.



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    Rural Telecom Rural Telecom Presentation Transcript

    • Rural Telecom : Facts
    • India has 594,000 villages 16 major languages, 1,650 dialects. But the Rural broadband – only 5% of total subscribers.
    • Telephone : 765 MillionMobile : 729 MillionDensity : 65 %India had 765 million telephone connectionsin Nov 2010. Mobile: 729 million. Overallteledensity: 65%
    • India is today adding 15 millionmobiles per monthGlobal Mobile Subscribers : 5 Billion
    • Mobiles have changed the veryconcepts of office and home.In 2011, over 85% of handsets will be able toaccess the mobile Web
    • There will be more smartphonesthan PCs in the world by 2013More people can navigate Nokias phonesthan navigate a car
    • Mobiles can create 327,000 jobs inIndia; US$68 billion industry byMobiles can create 327,000 jobs in India; US$68 billion industry by 2020
    • India has 18 official languages36,000 newspapers in Hindi and 4KBengali newspapers.India is an agrarian society but a services-led economy.Need to reconcile the two in communications strategy
    • 2.5 Millions Laptops vs14 Millions HandsetsOnly 2.5 million laptops were sold inIndia in all of 2010, as compared to 14million handsets per month
    • 3 Screens : TV, Telephone, PC14 million mobiles sold a month. 2 million laptopssold in a year!
    • Unique Mobile Subscribers in India : 500 MillionOnly 74 million Indians connect regularly to the Internet once amonth
    • 85% of mobile subscriber growth in India is inthe pre-paid segmentIndias telecom imports mayexceed oil imports -- weneed to increase telecommanufacturing in India
    • Indias growth is in youth and middle-classsegments, need to address the rural gap alsoIndias telecom imports mayexceed oil imports -- weneed to increase telecommanufacturing in India
    • Mckinsey :In 20 years rural market in India will becomefour times the size of the urban market, asbig as Korea/Canada
    • Local content is key for rural growthNext gen – e-readers, embedded content in devices.
    • Rural Usershave same propensity for multiple SIMs asurban users. Lower propensity for multiplemobiles/household
    • For mobile operators, rural CapEx isupto 4 times that of urban; OpEx 3times
    • Large corporates needencouragement tocreate Socio-economicenterprises targetedfor rural areas
    • IMRB/IAMAI Survey:84% of villagers in India are not aware of the Internet
    • Internet in rural India is still seen as English-centric; hence market is largely voice-centric (90%)
    • Voice Revolution is peaking 65% of Indias workforce is in rural areas
    • Rural Telecom is a challenge anda huge opportunity
    • One of the Biggest Issues in Rural Telecom - Bringing downcost of communication for those with very little incomewhich is to feed themselves
    • What we need to do ?
    • A conceptual framework is economics,required, integrating policy, funds, technology
    • Need to educate ruralresidents on telecom/broadband and its benefitsProducts * Services * Information * Benefits
    • Innovative Content New Business Models are needed to boost Rural Telecom
    • Public + Private + People partnership, to boost rural telecom
    • Products, Services, Information andProjects should focus more on Education Healthcare Agriculture Occupation
    • Customization of internet, voice services to the benefit of ruralresidents might encourage them to use it more often.Example : haats, melas, agri-fairs, promotionalvehicles, govt subsidies, schemes etc.
    • Participation & Investments fromLarge corporates to create CSRProjects impactingRural Livelihoods
    • Rural broadband diffusion depends on governments for policies,incentives, grants, subsidies
    • We need ThirdwareNetwork being Hardware actionable andApps being Software personalized content
    • Rural Health care information flow was pooraffecting delivery of information & services.Communication should be robust.Uses of rural networks: health data/education/services. Need content+apps in local language
    • Information that is functional, relevant andactionable and importantly potential to impactlivelihood positively.Information for farmers should be decision-critical and actionable; reliable; cutting-edgeInformation should be delivered with speed, intime (eg. gov subsidies/schemes)
    • Cost advantage of rural BPO - wages half of urban levels Need leadership, work orders, corporateRural BPO confidence to scale up rural BPO in India Rural BPO can increase household income fourfold; need to analyse social impacts of these forces
    • Interesting LinksConcern over widening urban-rural digital divide communities to get broadband BPO in India: case study researched by Vineeta Shetty.
    • Based on the #ruraltelecom tweetstream . Thanks to @madanrao and others. The Conference : The Connecting Rural Communities Asia Forum 2011
    • Twitter : @futurescapeFuturescapeLevel 4, Rectangle 1, Commercial Complex D4 Saket,Behind Sheraton, Delhi New Delhi – 110017, INDIATel: +91 (11) 4051 4196Email: innovate at