Health on her 
fingertips 
Transforming Health 
Namrata Rana 
The Customer Experience Company
Health infrastructure in Uttarakhand
Health infrastructure in Uttarakhand 
The state of Uttarakhand has an area of 53483 sq. km. and a population of 
8.5 milli...
What can be done to help people in 
need of medical help?
For Example :Sumita 
Stays in Bageshwar 
Lives with her husband and 2 children 
Studied till class 5 after which she got m...
She and her friends talk often 
Amongst other things they talk about... 
Where should we get our children 
vaccinated? 
Wh...
She wants to know..... 
While she listens to her friends, she would really like to have 
some reliable information on heal...
She wants to know about..... 
Personal & Family 
Hygiene 
Prevention - Malaria, TB 
What will keep my 
children healthy? 
...
Can she get all this through a 
phone? 
Could she call up and speak to 
an advisor? 
Could she send a text message 
in Hin...
Finding health information is difficult 
While information exists in silos in our vast health infrastructure most people d...
A simple application that makes 
health information universally 
accessible on the mobile phone 
could go a long way in so...
TARA Health Service Application 
Information on the phone could help people empower themselves and solve 
basic issues tha...
TARA Health Service Application 
A Central repository of health information + local health information is added in to 
mak...
TARA Health Service Application 3 
Cost of care 
for emergencies 
for doctor visits 
for medicine 
for surgery 
for tests ...
How will it benefit the state? 
Access to all of correct, updated information 
Standardised information on health workers,...
It can help the state in achieving 
specific objectives of NRHM 
Reduction in child and maternal mortality 
Information on...
Providing universal access to health 
information
Futurescape, Delhi 
Level 4, Rectangle 1, Commercial Complex D4 
Saket, Behind Sheraton, Delhi 
New Delhi – 110017, INDIA ...
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Health On Her Fingertips

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A large part of India's health system could benefit from easy availability of information.

The mobile phone could play a large role in providing easy access.

Some of these ideas could be potential Value Added Services on a Mobile.

Published in: Health & Medicine, Education
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Health On Her Fingertips

  1. 1. Health on her fingertips Transforming Health Namrata Rana The Customer Experience Company
  2. 2. Health infrastructure in Uttarakhand
  3. 3. Health infrastructure in Uttarakhand The state of Uttarakhand has an area of 53483 sq. km. and a population of 8.5 million. There are 13 districts, 95 blocks and 16826 villages. The Govt. health infrastructure is woefully sort of requirements.
  4. 4. What can be done to help people in need of medical help?
  5. 5. For Example :Sumita Stays in Bageshwar Lives with her husband and 2 children Studied till class 5 after which she got married She can read in Hindi Her husband is a farmer She looks after her family and when she gets time she makes embroidered cushions Her husband recently purchased a mobile phone
  6. 6. She and her friends talk often Amongst other things they talk about... Where should we get our children vaccinated? What should be eaten during pregnancy? How to take care of the elderly at home? Managing menopause Child health
  7. 7. She wants to know..... While she listens to her friends, she would really like to have some reliable information on health What should I do if I am not well? What should I do in an emergency? Is there a doctor who will help? How do I buy medicine that is reliable and inexpensive? Is there any financial protection from health problems - Govt. / NGO etc.
  8. 8. She wants to know about..... Personal & Family Hygiene Prevention - Malaria, TB What will keep my children healthy? Cost of care for emergencies for doctor visits for medicine for surgery for tests and medical needs and insurance cover for each Diseases Types of treatments Caring for chronic illnesses Doctor details Hospital information Types of tests Complaint numbers Blood banks Organ donors
  9. 9. Can she get all this through a phone? Could she call up and speak to an advisor? Could she send a text message in Hindi to get information?
  10. 10. Finding health information is difficult While information exists in silos in our vast health infrastructure most people dont know the emergency services numbers details of hospitals doctors schedules numbers of blood banks In some locations people dont even know whether the medicine they have purchased is genuine or spurious? If they are doubtful they dont know who to contact. The list is endless.
  11. 11. A simple application that makes health information universally accessible on the mobile phone could go a long way in solving many of our information related needs around healthcare.
  12. 12. TARA Health Service Application Information on the phone could help people empower themselves and solve basic issues that occur due to paucity of information and availability. At a basic level Mobile phones could give relevant information on the following: Directory listings of all information regarding availability of health services Methods of identifying, preventing & controlling health problems Appropriate treatment of common diseases & injuries Maternity & child health (including family planning) Prevention and control of locally endemic diseases Immunization Availability and sourcing information of essential drugs 1
  13. 13. TARA Health Service Application A Central repository of health information + local health information is added in to make it more relevant People can access the information through a Call desk and through SMS A state health number is created that is manned by people who speak the local language. SMS menu is readily available that gives basic information (in language of choice to subscribers) 2
  14. 14. TARA Health Service Application 3 Cost of care for emergencies for doctor visits for medicine for surgery for tests and medical needs and insurance cover for each Doctor details Hospital information Types of tests Complaint numbers Blood banks Organ donors Chemists OTC medicine Home remedies
  15. 15. How will it benefit the state? Access to all of correct, updated information Standardised information on health workers, doctors, medication Improved health without an unnecessary burden Cost effective way of helping people
  16. 16. It can help the state in achieving specific objectives of NRHM Reduction in child and maternal mortality Information on Universal access to services for food and nutrition, sanitation and hygiene, safe drinking water Emphasis on services addressing women and child health; and universal immunization Prevention and control of communicable and non-communicable diseases, including locally endemic diseases Access to integrated comprehensive primary health care Revitalization local health traditions and mainstreaming of AYUSH
  17. 17. Providing universal access to health information
  18. 18. Futurescape, Delhi Level 4, Rectangle 1, Commercial Complex D4 Saket, Behind Sheraton, Delhi New Delhi – 110017, INDIA Futurescape, Mumbai Level 2, Raheja Centre Point 294 CST Road Near Mumbai University Off Bandra–Kurla Complex, Santacruz (E) Mumbai – 400098, INDIA Telephone: +91 9910201783 +91 (11) 6654 4196 Email: innovate@futurescape.in Web: www.futurescape.in Twitter: @futurescape

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