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Colors of Surajpur

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The Surajpur centre is looking to be economically independent so that the profits made should be able to sustain the livelihoods of the crafts people. …

The Surajpur centre is looking to be economically independent so that the profits made should be able to sustain the livelihoods of the crafts people.

Published in: Business, Technology

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  • 1. COLOURS OF SURAJPUR Namrata Rana The Customer Experience Company
  • 2. Face off with reality Commercialization of land & natural resources have forced agrarian societies off their traditional occupations and livelihoods
  • 3. Face off with reality These societies are undergoing transformation from an entirely rural society to an urban, industrialized society.
  • 4. Face off with reality Men of these areas do not see steady and regular employment as a way to ensure a sustainable lifestyle
  • 5. Face off with reality Faced with the same problems of poverty and urbanisation the small village of “Surajpur” in Noida, India, the responsibility of earning fell on women. Sita Devi and many like her took charge and tried to capitalise on traditional craft skills they had learnt from childhood.
  • 6. Help came from.... The Indian Institute of Natural Resource Management (IINREM). The aim was two-fold: to organize the weavers of five villages of western Uttar Pradesh (including Surajpur) that were identified by local Government officials as particularly demoralised and deracinated, and to provide women with marketable skills.
  • 7. The Solution The Indian Institute of Natural Resource Management (IINREM) - mapped the needs of the market and the skill levels of the local women, deciding to train them on weaving skills as well as marketing capabilities. - A Common Facility Centre (CFC) was setup by IINREM for providing training, dyeing of yarn & loom improvement. - Cooperative society, the Mahila Bunkar Sahakari Samiti was incorporated that consisted of women weavers.
  • 8. Sita Devi Sita Devi was part of the training organized by IINREM, she then became a part of the cooperative society, Mahila Bunkar Sahakari Samiti.
  • 9. Today, a variety of craft products are made in the Surajpur centre by Sita Devi and others like her
  • 10. Durries & Rugs Napkins Durries & Rugs Place Mats
  • 11. New business opportunities have brought in new technology and encouraged the use of modern dyes in response to international market demand.
  • 12. Technology – a constant need IINREM soon realized to ensure good quality of products not only better technology is required but also an in-house dyeing unit would resolve several dying issues. A modern dye set up now ensures good quality dyeing and perfect colour matching. The weaving of durries and covers happens on different hand looms like •The pit loom - 10 •The punja - vertical loom - 12 •The 4 pedal hand loom - 15 There are good quality sewing machines for finishing and room dedicated for quality checking.
  • 13. Fair Wage for all INREM has encouraged interaction between the weavers and the exporters , ensuring fair earnings for the weavers.
  • 14. Systems and Processes Systems have been put in place for purchase and collection of raw material and storage. Monthly salaries ensure continuous work and therefore continuous production – the products are quality checked regularly before being dispatched to buyers.
  • 15. Surajpur is soon emerging as a craft centre with tremendous potential.
  • 16. IINREM is also bringing about social change in Surajpur
  • 17. Sita Devi is now earning a monthly salary and sends her two children to the nearby school. She no longer needs to depend on seasonal field work or on her alcoholic husband. Sita Devi - a story of economic independence
  • 18. How can you help..... The Surajpur centre is looking to be economically independent so that the profits made should be able to sustain the lively hoods of the crafts people.
  • 19. Looking Ahead Identifying new markets and products for the Cooperative remains an on-going effort by Cooperative members and by IINREM. - The Cooperative may expand its membership if there are projects that train women in compatible skills. - With a view to improving the conditions of the present Cooperative and strengthening its work, IINREM hopes to establish accessible health facilities for the women and their families. - Development process requires a sustainable income generation program for women, allowing them to develop independence and confidence.
  • 20. Surajpur aspires to have.... A recycling plant – water used of dyeing should be prevented from seeping into the ground. Tie up with tara for better looms, A training for upgradation of sewing skills. Involving more manpower for the following Daily planning of weaving/ work Documentation of work Design guidance Inter personal training Management training Marketing know how and selling skills
  • 21. Futurescape, Delhi Level 4, Rectangle 1, Commercial Complex D4 Saket, Behind Sheraton, Delhi New Delhi – 110017, INDIA Futurescape, Mumbai Level 2, Raheja Centre Point 294 CST Road Near Mumbai University Off Bandra–Kurla Complex, Santacruz (E) Mumbai – 400098, INDIA Telephone: +91 9910201783 +91 (11) 6654 4196 Email: innovate@futurescape.in Web: www.futurescape.in Twitter: @futurescape