What’s going to be real very soon                         So get a move on                        amazecto.com            ...
Buzz words & questions in town at the                             moment                              © Amaze 2011
HTML5© Amaze 2011
Why do I need a website now when we                      have facebook?                              © Amaze 2011
What do we need an app. iPhone, Android         Or do we need a mobile website?                                  © Amaze 2...
What about iPad?          © Amaze 2011
How big’s video going to be?                     © Amaze 2011
What about the cloud?
Where to start?Real things to consider?
First question. What’s your website for?
Your website will become even more          important. Digital Hub
[video]                2019          © Amaze 2011
NAVIGATION   CONNECTED     DEVICES      SENSORY   PLATFORM                                     So what’s common?          ...
NAVIGATION CONNECTED   DEVICES   SENSORY    PLATFORM   INTELLIGENCE & DESIGN                                           So ...
NAVIGATION CONNECTED   DEVICES   SENSORY    PLATFORM   INTELLIGENCE & DESIGN                                           So ...
© Amaze 2011
All starts with the browser        [a bit of nostalgia]
Why the browser?Desktop, mobile, tv, social
Next Generation - version 2 of the web                       Forget web2.0
Next Generation - version 2 of the web                       Forget web2.0
http://czproduction.cloudapp.net/
What does it give us…
Semantics - Giving meaning to structure, semantics are front and centre with HTML5. A richer set of tags, along with RDFa,...
Offline application and storage –This is particularly important for the app world. HTML5 can now take away the need for na...
Device Access - Beginning with the Geolocation API, Web Applications can present rich, device-aware features and experienc...
Connectivity - More efficient connectivity means more real-time chats, faster games, and better communication. What this m...
Multimedia - Audio and video are first class citizens in the HTML5 web, living in harmony with your apps and sites. Lights...
3d Graphics, Effects – Stunning visuals, truly engaging experience. Better pulling power. What this means for you - Engage...
Performance – Quicker and more seamless user experience. No more clunky web behavior.What does it give us…
Styling (CSS3) - provides typographic  flexibility and control far beyond anything  the web has offered before.  What this...
Our approach – Progressive Enhancement
What about mobile?
vs
When to use apps? When to use web?
You can now build once (ish)
Native Wrappers
So what do we do?What about my website?
HTML5 – Readiness OptionsLook at your templates? Look at your plan for next year?
If you’re investing next year. Mobile & social on  the top of your list? - HTML5 should be there.
Key point : It’s all in the end product. Could yourwebsite become very dated in the next 12months?
E-commerce 1.0, E-Commerce 2.0,       E-commerce 3.0?
© Amaze 2011
Why do I need a website now when we                      have facebook?                              © Amaze 2011
Answer 1: Your website will always be                     your digital hub                               © Amaze 2011
Answer 2 : EdgeRank             © Amaze 2011
Edges are objects (likes, comments, share, tags, photos)  Improved ranking = object + edge + effinity + recency           ...
Where’s this lot going?                © Amaze 2011
© Amaze 2011
Device wars will continue                   Metro
More market entrants               OEM
Platforms are all heading to the cloud                               © Amaze 2011
The key is identity     Who owns it?            © Amaze 2011
Lets start joining the dots                    © Amaze 2011
© Amaze 2011
Natural Human Interfaces
Video & Tv    © Amaze 2011
Content will always remain kingUse of video on the web will grow.                           © Amaze 2011
Story telling, curation - factor the media                            into your site.                                    ©...
How will the cloud affect me?
IdentityData as a service(big data)Analytics and intelligence          Web3.0          Web4.0                             ...
Separate out infrastructure as a service.It’s the services and tools in the cloud we need to consider.
Build IP © Amaze 2011
© Amaze 2011
© Amaze 2011
?    Connected Intelligence  Intelligent Driven contentIntelligent Driven Navigation   Intelligent Driven Design          ...
Personal assistant
Amaze Futures Sessions
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Amaze Futures Sessions

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Amaze Future Sessions 2012

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  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • New apps are making it easier for shoppers to connect things they see in the physical world with their online networks. Version 2.0 of Pose, released in June, allows users to share “style finds” with friends (via Pose, Facebook and Twitter) as they shop; the focus is on uploading images tagged with store, location and price. In turn, users can follow friends as well as designated trendsetters and brands.Another new photo-sharing app,Want!, helps users capture, share and remember things they want, whether it’s a product, a hairstyle or a tasty-looking meal. Tech Crunch likens it to “a mobile ‘like’ button.” As with Pose, users can share their “wants” (via Facebook, Twitter, Foursquare and Tumblr) and follow other people’s feeds; they can also search based on location (e.g., see the most “wanted” items in a particular store or restaurant).
  • Amaze Futures Sessions

    1. 1. What’s going to be real very soon So get a move on amazecto.com @mbclarke © Amaze 2011
    2. 2. Buzz words & questions in town at the moment © Amaze 2011
    3. 3. HTML5© Amaze 2011
    4. 4. Why do I need a website now when we have facebook? © Amaze 2011
    5. 5. What do we need an app. iPhone, Android Or do we need a mobile website? © Amaze 2011
    6. 6. What about iPad? © Amaze 2011
    7. 7. How big’s video going to be? © Amaze 2011
    8. 8. What about the cloud?
    9. 9. Where to start?Real things to consider?
    10. 10. First question. What’s your website for?
    11. 11. Your website will become even more important. Digital Hub
    12. 12. [video] 2019 © Amaze 2011
    13. 13. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM So what’s common? INTELLIGENCE & DESIGN © Amaze 2011
    14. 14. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM INTELLIGENCE & DESIGN So where’s the battleground © Amaze 2011
    15. 15. NAVIGATION CONNECTED DEVICES SENSORY PLATFORM INTELLIGENCE & DESIGN So where’s the battleground © Amaze 2011
    16. 16. © Amaze 2011
    17. 17. All starts with the browser [a bit of nostalgia]
    18. 18. Why the browser?Desktop, mobile, tv, social
    19. 19. Next Generation - version 2 of the web Forget web2.0
    20. 20. Next Generation - version 2 of the web Forget web2.0
    21. 21. http://czproduction.cloudapp.net/
    22. 22. What does it give us…
    23. 23. Semantics - Giving meaning to structure, semantics are front and centre with HTML5. A richer set of tags, along with RDFa, microdata, and microformats, are enabling a more useful, data driven web for both programs and your users. Like eReaders, PDF generator, apps like Flipboard. What this means for you - Content and marketing syndication of your content and messaging.What does it give us…
    24. 24. Offline application and storage –This is particularly important for the app world. HTML5 can now take away the need for native apps per platform. i.e. iPhone, Android enabling us to do a build once approach. What this means for you - We are getting closer to a build once type of technology.What does it give us…
    25. 25. Device Access - Beginning with the Geolocation API, Web Applications can present rich, device-aware features and experiences. Incredible device access innovations are being developed and implemented, from audio/video input access to microphones and cameras, to local data such as contacts & events, and even tilt orientation. What this means for you- Location aware web solutions, richer video audio functionality, integration with users devices and users personal worldWhat does it give us…
    26. 26. Connectivity - More efficient connectivity means more real-time chats, faster games, and better communication. What this means for you. We can stay better in touch with the user in their personal world. Push notification is the biggest thing to consider here, especially how you can really push updates into the users home screen on their latest smart phone of device.What does it give us…
    27. 27. Multimedia - Audio and video are first class citizens in the HTML5 web, living in harmony with your apps and sites. Lights, camera, action! What this means for you. More creative, more richer, more engage user experience across all devices. Not just flash and its more economic.What does it give us…
    28. 28. 3d Graphics, Effects – Stunning visuals, truly engaging experience. Better pulling power. What this means for you - Engage and stimulate your users.What does it give us…
    29. 29. Performance – Quicker and more seamless user experience. No more clunky web behavior.What does it give us…
    30. 30. Styling (CSS3) - provides typographic flexibility and control far beyond anything the web has offered before. What this means for you. Better designWhat does it give us…
    31. 31. Our approach – Progressive Enhancement
    32. 32. What about mobile?
    33. 33. vs
    34. 34. When to use apps? When to use web?
    35. 35. You can now build once (ish)
    36. 36. Native Wrappers
    37. 37. So what do we do?What about my website?
    38. 38. HTML5 – Readiness OptionsLook at your templates? Look at your plan for next year?
    39. 39. If you’re investing next year. Mobile & social on the top of your list? - HTML5 should be there.
    40. 40. Key point : It’s all in the end product. Could yourwebsite become very dated in the next 12months?
    41. 41. E-commerce 1.0, E-Commerce 2.0, E-commerce 3.0?
    42. 42. © Amaze 2011
    43. 43. Why do I need a website now when we have facebook? © Amaze 2011
    44. 44. Answer 1: Your website will always be your digital hub © Amaze 2011
    45. 45. Answer 2 : EdgeRank © Amaze 2011
    46. 46. Edges are objects (likes, comments, share, tags, photos) Improved ranking = object + edge + effinity + recency © Amaze 2011
    47. 47. Where’s this lot going? © Amaze 2011
    48. 48. © Amaze 2011
    49. 49. Device wars will continue Metro
    50. 50. More market entrants OEM
    51. 51. Platforms are all heading to the cloud © Amaze 2011
    52. 52. The key is identity Who owns it? © Amaze 2011
    53. 53. Lets start joining the dots © Amaze 2011
    54. 54. © Amaze 2011
    55. 55. Natural Human Interfaces
    56. 56. Video & Tv © Amaze 2011
    57. 57. Content will always remain kingUse of video on the web will grow. © Amaze 2011
    58. 58. Story telling, curation - factor the media into your site. © Amaze 2011
    59. 59. How will the cloud affect me?
    60. 60. IdentityData as a service(big data)Analytics and intelligence Web3.0 Web4.0 © Amaze 2011
    61. 61. Separate out infrastructure as a service.It’s the services and tools in the cloud we need to consider.
    62. 62. Build IP © Amaze 2011
    63. 63. © Amaze 2011
    64. 64. © Amaze 2011
    65. 65. ? Connected Intelligence Intelligent Driven contentIntelligent Driven Navigation Intelligent Driven Design iDashboards © Amaze 2011
    66. 66. Personal assistant

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