This slide show complements the learner guide NCV 3 Business Practice Hands-On Training by Nickey Cilliers, published by Future Managers Pty Ltd. For more information visit our website
This slide show complements the learner guide NCV 3 Business Practice Hands-On Training by Nickey Cilliers, published by Future Managers Pty Ltd. For more information visit our website www.futuremanagers.net
Let us now focus on a specific research project at your college or workplace. The owner of the cafeteria or tuck shop has approached you to do research on the type of food that the students/employees would prefer. We will use this project to illustrate the marketing research process.
Interview your fellow students. Choose any interesting topic. Make sure that you ask questions that will probe the feelings of the respondent and ask further questions based on the answers of the students.
Section A requires personal information of the person you are interviewing. You need this information to determine the profile of the person (target market) who will buy your product or use your service.
Section B deals with all the questions related to the product or service.
Determine the type of information needed.
Determine the method to obtain the information (telephone, post, personal interview).
Determine the content and phrasing of the individual questions.
Decide on the types of questions to use.
Decide on the sequence of the questions.
Decide on the outlay and reproduction of the questionnaire.
Students are divided into groups of two. Each group must identify a specific research project, plan the project, collect and analyse the data, prepare and present a brief report on their findings and evaluate their own performance.