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NCV 2 New Venture Creation Hands-On Support Slide Show (Module 1)

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Transcript

  • 1. New Venture Creation: NCV Level 2 New Venture Creation: Level 2
  • 2. New Venture Creation: NCV Level 2 Module 1: The business environment Module 2: The markets & needs for a new venture Module 3: Financial requirements for a new venture New Venture Creation: Level 2
  • 3. Module 1 The business environment New Venture Creation: Level 2
  • 4. In Module 1 we shall be covering:
    • the structure and roles of different organisations
    • within their own industry in South Africa
    • the concept of a market and how to market
    • products and services
    • what market positioning is
    • the role of professional associations in the
    • business sector
    New Venture Creation: Level 2
  • 5. The 3 types of organisations operating in South Africa New Venture Creation: Level 2 Non-profit organisations Government organisations Private business organisations
  • 6. Government (public) organisations
    • offer goods & services to the public
    • sometimes compete with private business
    • are fully or partly owned by the State (the government)
    New Venture Creation: Level 2
  • 7.
    • One example of
    • a government or
    • public-owned
    • organisation is
    • ………
    New Venture Creation: Level 2
  • 8.
    • Another example
    • is
    • ………
    New Venture Creation: Level 2
  • 9. The role of government organisations
    • facilitating economic growth by providing finance to ‘would be’ entrepreneurs
    • protecting the public against malpractice by private organisations (e.g. Public Protector)
    • providing specialised services (e.g. National Lottery)
    New Venture Creation: Level 2
  • 10. The role of government organisations New Venture Creation: Level 2 Refuse removal Electricity ? ? ? Providing Essential Services ?
  • 11. The role of government organisations New Venture Creation: Level 2 Rail links Sanitation (sewage) ? ? Providing Infrastructure
  • 12. Non-profit organisations
    • aim to uplift & provide support to communities
    • do not seek profits
    • rely on financial support from the communities they serve
    • are privately managed by community groups e.g. churches
    New Venture Creation: Level 2
  • 13.
    • One example of
    • a non-profit
    • organisation is
    • ………
    New Venture Creation: Level 2
  • 14.
    • Another example
    • is
    • ………
    New Venture Creation: Level 2
  • 15. The role of non-profit organisations
    • providing specific medical support to people (e.g. Hospice)
    • providing protection for animals (e.g. SPCA)
    • protecting the environment (e.g. World Wildlife Fund – WWF)
    • providing emergency relief in the case of natural disasters
    • supporting the ‘arts’ in the country (e.g. Grahamstown Arts Festival)
    • lobbying for specific causes (e.g. Treatment Action Campaign – TAG)
    New Venture Creation: Level 2
  • 16. Business organisations
    • are the driving force of any free-market economy
    • accept risks in pursuit of profits
    • offer products and/or services on the open market
    New Venture Creation: Level 2
  • 17.
    • An example of
    • a business
    • organisation that
    • sells goods on the
    • open market is
    • ………
    New Venture Creation: Level 2
  • 18.
    • An example of a
    • business
    • organisation that
    • sells services on the
    • open market is
    • is
    • ………
    New Venture Creation: Level 2
  • 19. The role of business organisations
    • staying in business
    • helping to grow the economy
    • creating wealth for the country
    • creating employment opportunities
    • paying taxes to the government
    • providing important services
    New Venture Creation: Level 2
  • 20. The value chain of a business New Venture Creation: Level 2
  • 21. New Venture Creation: Level 2
    • Output s
    • products
    • services
    • Input s
    • raw materials
    • information
    Transformation
  • 22. Core activities in the value chain New Venture Creation: Level 2 Production Purchasing Distribution Marketing
  • 23. Support activities in the value chain New Venture Creation: Level 2 Production Purchasing Distribution Marketing Procurement Technology development HR Management
  • 24. Key stakeholders in a business New Venture Creation: Level 2 Shareholders Customers Suppliers Community Business Employees Government
  • 25. Business categories New Venture Creation: Level 2 Primary Industries Secondary Industries Tertiary Industries
  • 26.
    • An example of a
    • business sector
    • in the primary
    • category is
    • …………
    New Venture Creation: Level 2
  • 27.
    • An example of a
    • business sector
    • in the secondary
    • category is
    • …………
    New Venture Creation: Level 2
  • 28.
    • An example of a
    • business sector
    • in the tertiary
    • category is
    • …………
    New Venture Creation: Level 2
  • 29. The contribution of these categories to the GDP of South Africa New Venture Creation: Level 2
  • 30. The contribution of the major business sectors to SA’s GDP New Venture Creation: Level 2
  • 31. Principles of business marketing
    • Business marketing is the decision and effort by a business to develop a
    • need-satisfying product or service and sell it successfully to customers.
    • Key principles are:
    • A product is manufactured
    • A service is delivered
    • Success will only happen if there is a need for the product or service e.g. a need for food, clothing, security or social contact
    • Success is measured by making a profit while meeting the identified need
    New Venture Creation: Level 2
  • 32.
    • A product:
    • is tangible – it can be seen, felt, held, tasted, smelt and owned
    • is bought in exchange for something of value (e.g. money)
    • normally comes in some kind of packaging
    • is owned by the customer
    New Venture Creation: Level 2
  • 33.
    • A service:
    • cannot be held, seen or touched – this is called s ervice intangibility
    • cannot be separated from the person providing it – this is called service inseparability
    • will depend on how professional the person providing it is – this is called service variability
    • Cannot be ‘stored’ for later use like a product – this is called service perishability
    New Venture Creation: Level 2
  • 34. The principles of trade that define marketing New Venture Creation: Level 2 Needs, wants, demands Exchange Value
  • 35. The difference between needs, wants & demands New Venture Creation: Level 2 Needs Wants Demands
  • 36. The 4 P’s of marketing New Venture Creation: Level 2 Price Product Place Promotion
  • 37. Promotion New Venture Creation: Level 2 In-store promotion Advertising Direct Marketing Personal Selling
    • inform
    • persuade
    • remind
    PR (sponsorship) PR (brochures)
  • 38.
    • Market positioning
    • is based on the
    • competitive advantage
    • of a business – for example
    • a superior ……………….
    • ………………… . is the
    • competitive advantage of
    • Coca-
    New Venture Creation: Level 2
  • 39. The internal strengths & weaknesses of a business New Venture Creation: Level 2
    • Strengths
    • quality products
    • cost effective manufacturing
    • skilled & motivated employees
    • strong brand identity in marketplace
    • good business location
    • Weaknesses
    • limited capital
    • insufficient staff
    • limited distribution capacity
    • too few products
  • 40. The external opportunities & threats for a business New Venture Creation: Level 2
    • Opportunities
    • growth in chosen market
    • increase in middle class income
    • new distribution methods
    • export market opening up
    • Threats
    • new competitors entering market
    • customer needs & wants changing
    • labour unrest in country
    • economic recession
  • 41. Professional associations
    • organisations to which professional people such as accountants, engineers, lawyers and teachers belong
    • ensure standards of professional ethics & integrity are maintained amongst members
    • provide professional training & accreditation for members
    • provide access to networking opportunities and job information
    New Venture Creation: Level 2