New Venture Creation: Level 2 1
New Venture Creation: NCV Level 2New Venture Creation: NCV Level 2
New Venture Creation: Level 2 2
New Venture Creation: NCV Level 2New Venture Creation: NCV Level 2
Module 1: The business ...
New Venture Creation: Level 2 3
Module 1Module 1
The business environmentThe business environment
New Venture Creation: Level 2 4
In Module 1 we shall be covering:In Module 1 we shall be covering:
the structure and role...
New Venture Creation: Level 2 5
The 3 types of organisationsThe 3 types of organisations
operating in South Africaoperatin...
New Venture Creation: Level 2 6
Government (public)Government (public)
organisationsorganisations
• offer goods & services...
New Venture Creation: Level 2 7
One example ofOne example of
a government ora government or
public-ownedpublic-owned
organ...
New Venture Creation: Level 2 8
Another exampleAnother example
isis
………………
New Venture Creation: Level 2 9
The role of government organisationsThe role of government organisations
● facilitating ec...
New Venture Creation: Level 2 10
Refuse removalRefuse removal
ElectricityElectricity
??
??
??
The role of government organ...
New Venture Creation: Level 2 11
Rail linksRail links
Sanitation (sewage)Sanitation (sewage)
??
??
The role of government ...
New Venture Creation: Level 2 12
Non-profit organisationsNon-profit organisations
• aim to uplift & provide support
to com...
New Venture Creation: Level 2 13
One example ofOne example of
a non-profita non-profit
organisation isorganisation is
…………...
New Venture Creation: Level 2 14
Another exampleAnother example
isis
………………
New Venture Creation: Level 2 15
The role of non-profit organisationsThe role of non-profit organisations
● providing spec...
New Venture Creation: Level 2 16
Business organisationsBusiness organisations
• are the driving force of any
free-market e...
New Venture Creation: Level 2 17
An example ofAn example of
a businessa business
organisation thatorganisation that
sellss...
New Venture Creation: Level 2 18
An example of aAn example of a
businessbusiness
organisation thatorganisation that
sellss...
New Venture Creation: Level 2 19
The role of business organisationsThe role of business organisations
● staying in busines...
New Venture Creation: Level 2 20
The value chain of aThe value chain of a
businessbusiness
New Venture Creation: Level 2 21
Outputs
• products
• services
Outputs
• products
• services
Inputs
• raw materials
• info...
New Venture Creation: Level 2 22
ProductionProductionPurchasingPurchasing
Core activities in the value chainCore activitie...
New Venture Creation: Level 2 23
ProductionProductionPurchasingPurchasing
Support activities in the value chainSupport act...
New Venture Creation: Level 2 24
ShareholdersShareholders
CustomersCustomers
Key stakeholders in a businessKey stakeholder...
New Venture Creation: Level 2 25
Business categoriesBusiness categories
Primary
Industries
Primary
Industries
Secondary
In...
New Venture Creation: Level 2 26
An example of aAn example of a
business sectorbusiness sector
in the primaryin the primar...
New Venture Creation: Level 2 27
An example of aAn example of a
business sectorbusiness sector
in the secondaryin the seco...
New Venture Creation: Level 2 28
An example of aAn example of a
business sectorbusiness sector
in the tertiaryin the terti...
New Venture Creation: Level 2 29
The contribution of these categories to the GDP of South AfricaThe contribution of these ...
New Venture Creation: Level 2 30
The contribution of the major business sectors to SA’s GDPThe contribution of the major b...
New Venture Creation: Level 2 31
Principles of business marketingPrinciples of business marketing
Business marketing is th...
New Venture Creation: Level 2 32
A product:A product:
• is tangible – it can be
seen, felt, held, tasted,
smelt and owned
...
New Venture Creation: Level 2 33
A service:A service:
• cannot be held, seen or
touched – this is called
service intangibi...
New Venture Creation: Level 2 34
The principles of trade that define marketingThe principles of trade that define marketin...
New Venture Creation: Level 2 35
The difference between needs, wants & demandsThe difference between needs, wants & demand...
New Venture Creation: Level 2 36
PricePriceProductProduct
The 4 P’s of marketingThe 4 P’s of marketing
PlacePlace Promotio...
New Venture Creation: Level 2 37
In-store promotionIn-store promotion
AdvertisingAdvertising
PromotionPromotion
Direct Mar...
New Venture Creation: Level 2 38
Market positioningMarket positioning
is based on theis based on the
competitive advantage...
New Venture Creation: Level 2 39
TheThe internalinternal strengths & weaknesses of a businessstrengths & weaknesses of a b...
New Venture Creation: Level 2 40
TheThe externalexternal opportunities & threats for a businessopportunities & threats for...
New Venture Creation: Level 2 41
Professional associationsProfessional associations
• organisations to which professional ...
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NCV 2 New Venture Creation Hands-On Support Slide Show (Module 1)

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  • NCV 2 New Venture Creation Hands-On Support Slide Show (Module 1)

    1. 1. New Venture Creation: Level 2 1 New Venture Creation: NCV Level 2New Venture Creation: NCV Level 2
    2. 2. New Venture Creation: Level 2 2 New Venture Creation: NCV Level 2New Venture Creation: NCV Level 2 Module 1: The business environment Module 2: The markets & needs for a new venture Module 3: Financial requirements for a new venture
    3. 3. New Venture Creation: Level 2 3 Module 1Module 1 The business environmentThe business environment
    4. 4. New Venture Creation: Level 2 4 In Module 1 we shall be covering:In Module 1 we shall be covering: the structure and roles of different organisations within their own industry in South Africa the concept of a market and how to market products and services what market positioning is the role of professional associations in the business sector
    5. 5. New Venture Creation: Level 2 5 The 3 types of organisationsThe 3 types of organisations operating in South Africaoperating in South Africa Non-profit organisations Non-profit organisations Government organisations Government organisations Private business organisations Private business organisations
    6. 6. New Venture Creation: Level 2 6 Government (public)Government (public) organisationsorganisations • offer goods & services to the public • sometimes compete with private business • are fully or partly owned by the State (the government)
    7. 7. New Venture Creation: Level 2 7 One example ofOne example of a government ora government or public-ownedpublic-owned organisation isorganisation is ………………
    8. 8. New Venture Creation: Level 2 8 Another exampleAnother example isis ………………
    9. 9. New Venture Creation: Level 2 9 The role of government organisationsThe role of government organisations ● facilitating economic growth by providing finance to ‘would be’ entrepreneurs ● protecting the public against malpractice by private organisations (e.g. Public Protector) ● providing specialised services (e.g. National Lottery)
    10. 10. New Venture Creation: Level 2 10 Refuse removalRefuse removal ElectricityElectricity ?? ?? ?? The role of government organisationsThe role of government organisations Providing Essential ServicesProviding Essential Services ??
    11. 11. New Venture Creation: Level 2 11 Rail linksRail links Sanitation (sewage)Sanitation (sewage) ?? ?? The role of government organisationsThe role of government organisations Providing InfrastructureProviding Infrastructure
    12. 12. New Venture Creation: Level 2 12 Non-profit organisationsNon-profit organisations • aim to uplift & provide support to communities • do not seek profits • rely on financial support from the communities they serve • are privately managed by community groups e.g. churches
    13. 13. New Venture Creation: Level 2 13 One example ofOne example of a non-profita non-profit organisation isorganisation is ………………
    14. 14. New Venture Creation: Level 2 14 Another exampleAnother example isis ………………
    15. 15. New Venture Creation: Level 2 15 The role of non-profit organisationsThe role of non-profit organisations ● providing specific medical support to people (e.g. Hospice) ● providing protection for animals (e.g. SPCA) ● protecting the environment (e.g. World Wildlife Fund – WWF) ● providing emergency relief in the case of natural disasters ● supporting the ‘arts’ in the country (e.g. Grahamstown Arts Festival) ● lobbying for specific causes (e.g. Treatment Action Campaign – TAG)
    16. 16. New Venture Creation: Level 2 16 Business organisationsBusiness organisations • are the driving force of any free-market economy • accept risks in pursuit of profits • offer products and/or services on the open market
    17. 17. New Venture Creation: Level 2 17 An example ofAn example of a businessa business organisation thatorganisation that sellssells goodsgoods on theon the open market isopen market is ………………
    18. 18. New Venture Creation: Level 2 18 An example of aAn example of a businessbusiness organisation thatorganisation that sellssells servicesservices on theon the open market isopen market is isis ………………
    19. 19. New Venture Creation: Level 2 19 The role of business organisationsThe role of business organisations ● staying in business ● helping to grow the economy ● creating wealth for the country ● creating employment opportunities ● paying taxes to the government ● providing important services
    20. 20. New Venture Creation: Level 2 20 The value chain of aThe value chain of a businessbusiness
    21. 21. New Venture Creation: Level 2 21 Outputs • products • services Outputs • products • services Inputs • raw materials • information Inputs • raw materials • information TransformationTransformation
    22. 22. New Venture Creation: Level 2 22 ProductionProductionPurchasingPurchasing Core activities in the value chainCore activities in the value chain DistributionDistribution MarketingMarketing
    23. 23. New Venture Creation: Level 2 23 ProductionProductionPurchasingPurchasing Support activities in the value chainSupport activities in the value chain DistributionDistribution MarketingMarketing ProcurementProcurement Technology developmentTechnology development HR ManagementHR Management
    24. 24. New Venture Creation: Level 2 24 ShareholdersShareholders CustomersCustomers Key stakeholders in a businessKey stakeholders in a business SuppliersSuppliers CommunityCommunity BusinessBusiness EmployeesEmployees GovernmentGovernment
    25. 25. New Venture Creation: Level 2 25 Business categoriesBusiness categories Primary Industries Primary Industries Secondary Industries Secondary Industries Tertiary Industries Tertiary Industries
    26. 26. New Venture Creation: Level 2 26 An example of aAn example of a business sectorbusiness sector in the primaryin the primary category iscategory is ……………………
    27. 27. New Venture Creation: Level 2 27 An example of aAn example of a business sectorbusiness sector in the secondaryin the secondary category iscategory is ……………………
    28. 28. New Venture Creation: Level 2 28 An example of aAn example of a business sectorbusiness sector in the tertiaryin the tertiary category iscategory is ……………………
    29. 29. New Venture Creation: Level 2 29 The contribution of these categories to the GDP of South AfricaThe contribution of these categories to the GDP of South Africa Primary, 11% Secondary, 24% Tertiary, 65%
    30. 30. New Venture Creation: Level 2 30 The contribution of the major business sectors to SA’s GDPThe contribution of the major business sectors to SA’s GDP 2.4% 2.4% 3.7% 6.2% 7.4% 9.7% 13.9% 14.7% 19.5% 20.1% Electricity/water Construction Agriculture Personal Services Mining Transport W/sal/retail Govt Services Manufacturing Financial Services
    31. 31. New Venture Creation: Level 2 31 Principles of business marketingPrinciples of business marketing Business marketing is the decision and effort by a business to develop a need-satisfying product or service and sell it successfully to customers. Key principles are: ● A product is manufactured ● A service is delivered ● Success will only happen if there is a need for the product or service e.g. a need for food, clothing, security or social contact ● Success is measured by making a profit while meeting the identified need
    32. 32. New Venture Creation: Level 2 32 A product:A product: • is tangible – it can be seen, felt, held, tasted, smelt and owned • is bought in exchange for something of value (e.g. money) • normally comes in some kind of packaging • is owned by the customer
    33. 33. New Venture Creation: Level 2 33 A service:A service: • cannot be held, seen or touched – this is called service intangibility • cannot be separated from the person providing it – this is called service inseparability • will depend on how professional the person providing it is – this is called service variability • Cannot be ‘stored’ for later use like a product – this is called service perishability
    34. 34. New Venture Creation: Level 2 34 The principles of trade that define marketingThe principles of trade that define marketing Needs, wants, demandsNeeds, wants, demands ExchangeExchange ValueValue
    35. 35. New Venture Creation: Level 2 35 The difference between needs, wants & demandsThe difference between needs, wants & demands NeedsNeeds WantsWants DemandsDemands
    36. 36. New Venture Creation: Level 2 36 PricePriceProductProduct The 4 P’s of marketingThe 4 P’s of marketing PlacePlace PromotionPromotion
    37. 37. New Venture Creation: Level 2 37 In-store promotionIn-store promotion AdvertisingAdvertising PromotionPromotion Direct MarketingDirect Marketing Personal SellingPersonal Selling • inform • persuade • remind • inform • persuade • remind PR (sponsorship)PR (sponsorship) PR (brochures)PR (brochures)
    38. 38. New Venture Creation: Level 2 38 Market positioningMarket positioning is based on theis based on the competitive advantagecompetitive advantage of a business – for exampleof a business – for example a superior ……………….a superior ………………. ……………………………………. is the. is the competitive advantage ofcompetitive advantage of Coca-Coca-
    39. 39. New Venture Creation: Level 2 39 TheThe internalinternal strengths & weaknesses of a businessstrengths & weaknesses of a business Strengths • quality products • cost effective manufacturing • skilled & motivated employees • strong brand identity in marketplace • good business location Strengths • quality products • cost effective manufacturing • skilled & motivated employees • strong brand identity in marketplace • good business location Weaknesses • limited capital • insufficient staff • limited distribution capacity • too few products Weaknesses • limited capital • insufficient staff • limited distribution capacity • too few products
    40. 40. New Venture Creation: Level 2 40 TheThe externalexternal opportunities & threats for a businessopportunities & threats for a business Opportunities • growth in chosen market • increase in middle class income • new distribution methods • export market opening up Opportunities • growth in chosen market • increase in middle class income • new distribution methods • export market opening up Threats • new competitors entering market • customer needs & wants changing • labour unrest in country • economic recession Threats • new competitors entering market • customer needs & wants changing • labour unrest in country • economic recession
    41. 41. New Venture Creation: Level 2 41 Professional associationsProfessional associations • organisations to which professional people such as accountants, engineers, lawyers and teachers belong • ensure standards of professional ethics & integrity are maintained amongst members • provide professional training & accreditation for members • provide access to networking opportunities and job information
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