Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create
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Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create

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Ben Huh's talk from Future Insights Live 2014 in Las Vegas: "The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc). Welcome to the new world ...

Ben Huh's talk from Future Insights Live 2014 in Las Vegas: "The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything."

Miss his talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.

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Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create Presentation Transcript

  • much knowledge amaze data wow glasses such business
  • @benhuh
  • BravoTV/LOLwork
  • Cheezburger’s Business Happy Moments 
 for our Audience. ! Sharable Stories 
 for our Advertisers. @benhuh
  • The Medium is the Message Marshall Mcluhan
  • The Format is the Message Ben Huh, Cheezburger @benhuh
  • It’s Inside the Computer? @benhuh Zoolander
  • Device Format @benhuh
  • @benhuh 16:9
  • Explosion of devices = Competition for attention ! Using new formats to reach consumers with thinning attention-span ! Pie isn’t shrinking. 
 Embrace constraints. 
 Leverage Moments. Devices & Formats 1. Background ! ! 2. Challenges ! ! ! 3. Answers @benhuh
  • “Devices” of the Past @benhuh
  • The Simple Past TV Movie Theatre DVDs ! Books Newsprint ! Radio CDs Watch ! ! ! Read ! ! Listen @benhuh
  • From Vertical... Read Listen Watch Books Radio TV Print CDs Theatre Device = Format Activity @benhuh
  • Devices of Today @benhuh
  • To Horizontal Books Radio TV Print CDs Theatre Computers Smartphones eBooks Smart TV FormFactor Read Listen Watch Activity Devices ≠ Format @benhuh
  • Watch,
 Read,
 Listen, and write, take photos, and shoot HD videos. They’re Everywhere and Do It All Smartphone Tablet Laptop Desktop Google Glass Smart TV ! What’s the difference?
  • Humans Use 
 the Devices, but… @benhuh
  • The Formats Make Up the Network Facebook
  • Which one is your favorite TV? iMore
  • 168 hours in a week, 112 awake @benhuh
  • Opportunity in Challenges Opportunity Opportunity @benhuh
  • 2036: Global Media Apex? The 112 Limit @benhuh
  • Do I Have Your Attention?
  • We Live in a Thin-Crust World
  • The Kitten Photo TestTM
 The most abundant content in the universe. The Kitten Photo TestTM
 The most abundant content in the universe.
  • ● Fragmentation ● Competition ● Growth ● Creative freedom
 ● Visible failure ● Resource constraints ● Lack of experience What’s Driving This? Push
 
 Pull + - Risk @benhuh
  • Example One @benhuh
  • 2005
  • 2010
  • Example Two @benhuh
  • You Change TVs, not Room Size
  • 4K Ultra HD HD DVD @benhuh
  • 46” HDTV Median US HDTV Size 9’ sitting distance @benhuh
  • 140” 4K Ultra HD @benhuh ● 4x the resolution ● Same 9’ distance ● 140” optimal size
  • Did you notice something missing? @benhuh
  • Why not put the house on the outer edge? @benhuh
  • Peripheral 
 Vision Peripheral 
 Vision Why not put the house on the outer edge? @benhuh
  • ON
  • Formats in Reality @benhuh
  • @benhuh
  • Embracing a Format @benhuh
  • What happens to old formats? @benhuh
  • Many become specialized. @benhuh
  • Old formats die hard. (High-fidelity analog audio.) @benhuh
  • New Formats @benhuh
  • The Future of Devices Smart watches Roku/AppleTV/Chromecast XBOX One/PS 4 Google Glass Oculus Rift Connected In-Car Systems Ultra High Definition 3D printing @benhuh
  • VR won’t just be for gaming. @benhuh
  • Even... Back to Analog
  • Formats don’t produce linear evolution. Generational Change Required @benhuh Not what you were expecting?
  • 1. Copy old format 
 (Pre-roll, Mobile banners, games)
 2. Creative few embrace the new
 (Tweet, Instagram, GIFs, in-game purchase)
 3. Mainstream embrace
 (Vine, FB Fan Pages, Memes) The Stages of Format Innovation @benhuh
  • Bad Format? @benhuh
  • ben@cheezburger.com
  • Different Formats for Different Environments @benhuh
  • Reaching the Real-Time Audience @benhuh Stunts Live sports Topical trends @customer_service 1:Viral 1:Channel 1:Group 1:Interpersonal
  • Reaching the Real-Time Audience @benhuh Stunts Live sports Topical trends @customer_service 1:Viral 1:Channel 1:Group 1:Interpersonal Audience Scale Content Volume
  • The Undiscovered Future @benhuh
  • Creativity does not come from absence of constraint. ! Constraint is 
 the catalyst that frees us from 
 our own restraints.
  • 6-Second Stories? @benhuh
  • How We Tell 
 Stories Today @benhuh
  • Pixar/Up
  • Assumption of Context @benhuh
  • @benhuh
  • Adapted from History @benhuh
  • @benhuh
  • @benhuh
  • @benhuh
  • @benhuh
  • @benhuh Triptych Jacobello Del Fiore/
 Triptych of the Madonna della Misericordia
 circa 1415
  • If You Understand This, You Understand Me @benhuh
  • Final Words @benhuh
  • Formats are Made 
 by Building Products @benhuh
  • New devices create new use cases ! Old formats don’t fit in this competitive world ! New formats to better 
 fit new user environments New Devices Love New Formats 1. Background ! ! 2. Challenges ! ! 3. Answers @benhuh
  • @benhuh cheezburger.com
  • Q&A ! BTW, @Cheezburger is hiring devs!
 http://chzb.gr/L33T