Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create

5,811 views
4,898 views

Published on

Ben Huh's talk from Future Insights Live 2014 in Las Vegas: "The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything."

Miss his talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.

Published in: Devices & Hardware, Internet
2 Comments
55 Likes
Statistics
Notes
No Downloads
Views
Total views
5,811
On SlideShare
0
From Embeds
0
Number of Embeds
1,380
Actions
Shares
0
Downloads
41
Comments
2
Likes
55
Embeds 0
No embeds

No notes for slide

Form Factor is the Message: How the Devices We Use Shape the Messages and Content We Create

  1. much knowledge amaze data wow glasses such business
  2. @benhuh
  3. BravoTV/LOLwork
  4. Cheezburger’s Business Happy Moments 
 for our Audience. ! Sharable Stories 
 for our Advertisers. @benhuh
  5. The Medium is the Message Marshall Mcluhan
  6. The Format is the Message Ben Huh, Cheezburger @benhuh
  7. It’s Inside the Computer? @benhuh Zoolander
  8. Device Format @benhuh
  9. @benhuh 16:9
  10. Explosion of devices = Competition for attention ! Using new formats to reach consumers with thinning attention-span ! Pie isn’t shrinking. 
 Embrace constraints. 
 Leverage Moments. Devices & Formats 1. Background ! ! 2. Challenges ! ! ! 3. Answers @benhuh
  11. “Devices” of the Past @benhuh
  12. The Simple Past TV Movie Theatre DVDs ! Books Newsprint ! Radio CDs Watch ! ! ! Read ! ! Listen @benhuh
  13. From Vertical... Read Listen Watch Books Radio TV Print CDs Theatre Device = Format Activity @benhuh
  14. Devices of Today @benhuh
  15. To Horizontal Books Radio TV Print CDs Theatre Computers Smartphones eBooks Smart TV FormFactor Read Listen Watch Activity Devices ≠ Format @benhuh
  16. Watch,
 Read,
 Listen, and write, take photos, and shoot HD videos. They’re Everywhere and Do It All Smartphone Tablet Laptop Desktop Google Glass Smart TV ! What’s the difference?
  17. Humans Use 
 the Devices, but… @benhuh
  18. The Formats Make Up the Network Facebook
  19. Which one is your favorite TV? iMore
  20. 168 hours in a week, 112 awake @benhuh
  21. Opportunity in Challenges Opportunity Opportunity @benhuh
  22. 2036: Global Media Apex? The 112 Limit @benhuh
  23. Do I Have Your Attention?
  24. We Live in a Thin-Crust World
  25. The Kitten Photo TestTM
 The most abundant content in the universe. The Kitten Photo TestTM
 The most abundant content in the universe.
  26. ● Fragmentation ● Competition ● Growth ● Creative freedom
 ● Visible failure ● Resource constraints ● Lack of experience What’s Driving This? Push
 
 Pull + - Risk @benhuh
  27. Example One @benhuh
  28. 2005
  29. 2010
  30. Example Two @benhuh
  31. You Change TVs, not Room Size
  32. 4K Ultra HD HD DVD @benhuh
  33. 46” HDTV Median US HDTV Size 9’ sitting distance @benhuh
  34. 140” 4K Ultra HD @benhuh ● 4x the resolution ● Same 9’ distance ● 140” optimal size
  35. Did you notice something missing? @benhuh
  36. Why not put the house on the outer edge? @benhuh
  37. Peripheral 
 Vision Peripheral 
 Vision Why not put the house on the outer edge? @benhuh
  38. ON
  39. Formats in Reality @benhuh
  40. @benhuh
  41. Embracing a Format @benhuh
  42. What happens to old formats? @benhuh
  43. Many become specialized. @benhuh
  44. Old formats die hard. (High-fidelity analog audio.) @benhuh
  45. New Formats @benhuh
  46. The Future of Devices Smart watches Roku/AppleTV/Chromecast XBOX One/PS 4 Google Glass Oculus Rift Connected In-Car Systems Ultra High Definition 3D printing @benhuh
  47. VR won’t just be for gaming. @benhuh
  48. Even... Back to Analog
  49. Formats don’t produce linear evolution. Generational Change Required @benhuh Not what you were expecting?
  50. 1. Copy old format 
 (Pre-roll, Mobile banners, games)
 2. Creative few embrace the new
 (Tweet, Instagram, GIFs, in-game purchase)
 3. Mainstream embrace
 (Vine, FB Fan Pages, Memes) The Stages of Format Innovation @benhuh
  51. Bad Format? @benhuh
  52. ben@cheezburger.com
  53. Different Formats for Different Environments @benhuh
  54. Reaching the Real-Time Audience @benhuh Stunts Live sports Topical trends @customer_service 1:Viral 1:Channel 1:Group 1:Interpersonal
  55. Reaching the Real-Time Audience @benhuh Stunts Live sports Topical trends @customer_service 1:Viral 1:Channel 1:Group 1:Interpersonal Audience Scale Content Volume
  56. The Undiscovered Future @benhuh
  57. Creativity does not come from absence of constraint. ! Constraint is 
 the catalyst that frees us from 
 our own restraints.
  58. 6-Second Stories? @benhuh
  59. How We Tell 
 Stories Today @benhuh
  60. Pixar/Up
  61. Assumption of Context @benhuh
  62. @benhuh
  63. Adapted from History @benhuh
  64. @benhuh
  65. @benhuh
  66. @benhuh
  67. @benhuh
  68. @benhuh Triptych Jacobello Del Fiore/
 Triptych of the Madonna della Misericordia
 circa 1415
  69. If You Understand This, You Understand Me @benhuh
  70. Final Words @benhuh
  71. Formats are Made 
 by Building Products @benhuh
  72. New devices create new use cases ! Old formats don’t fit in this competitive world ! New formats to better 
 fit new user environments New Devices Love New Formats 1. Background ! ! 2. Challenges ! ! 3. Answers @benhuh
  73. @benhuh cheezburger.com
  74. Q&A ! BTW, @Cheezburger is hiring devs!
 http://chzb.gr/L33T

×