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Futureful - Evolution of Discovery
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Futureful - Evolution of Discovery

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Futureful is developing a predictive discovery engine that enables new ways to explore personal futures. …

Futureful is developing a predictive discovery engine that enables new ways to explore personal futures.

Part toy, part tool. Our mission is to empower users to discover and share their futures through a personal and predictive filter to the web……and beyond.

Published in: Design

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  • 1. Evolution of Discovery 05082010 Marko Anderson, Jarno M. Koponen
  • 2. 1998: Portal
  • 3. 2003: Search
  • 4. 2008: Social feed
  • 5. All were disruptive approaches to content discovery New ways to solve the 'signal to noise' problem
  • 6. So what’s next?
  • 7. Trend: explosion of data People Things Events Time Places Everything is data, everything is inter-connected
  • 8. Trend: human-centered internet Mobile Social media Biological YOU Communications Finance Purchase Health Personal futures
  • 9. Opportunity: next (r)evolution of discovery Social People-powered Pushing information Search Algorithms Pulling information New interfaces + new technologies + new data
  • 10. Solution: predictive discovery 1) User gets predictive inputs 2) User filters signal from noise 3) User discovers and shares What you want, before you know you even wanted it
  • 11. In iteration we trust Lean, agile, human-centered
  • 12. Version 1.0 (live screenshot)
  • 13. Extensive user feedback
  • 14. Version 2.0 (live screenshot)
  • 15. Current state Version 3.0 under development
  • 16. Core technology & system logic (US patent pending) CONTEXTUAL FILTER SOCIAL SPHERE SOCIAL FILTER social activity PERSONAL FILTER Profile FUTURES YOU personal activity USER
  • 17. Futureful platform government ecommerce research enterprise digital identity augmented reality media Output Input
  • 18. Cofounder Marko Anderson 10 years experience in SW industry Mobile, Internet, Enterprise 7 years at Nokia — mobile internet services & platforms S60 Platform, WidSets.com, Ovi Mobile user data evangelist (SW & Services, Strategy, Nokia Research, Patents...) Idea to deployment Concepting & design, business planning & strategy, product & project management, partnering & ecosystem creation, legal & intellectual property, marketing & evangelism http://www.linkedin.com/in/markoanderson
  • 19. Cofounder Jarno M. Koponen 10 years Internet services & digital brands Design and development of digital media environments and their experiential dimensions (from the conceptual R&D to the strategy and brand) Design and media research MA (Media Lab), MA (Humanities), PhD (in progress) Human-centered design, digital identity, multilinear existence and emerging digital media “ecosystems” - multidisciplinary approach Personal future simulation systems Predictive interfaces and personal future scenarios based on personal and social data http://www.linkedin.com/in/jarnokoponen
  • 20. Feel free to get in touch, thank you! futureful.com twitter.com/futureful

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