Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"
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Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity"

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Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando Pinto: "Smart OPORTOnity" Presentation Transcript

  • 1. Smart OPORTOnity Vitor Martins & Fernando Pinto Porto - 18 December 2013
  • 2. Agenda • Context • Porto Municipality alignment • Project examples
  • 3. Agenda • Context • Porto Municipality alignment • Project examples
  • 4. World population trends • 7,2 to 9,6 billion people on the planet by 2050 (UN) • Only 3% of the world's population lived in cities in 1800 – This proportion had risen to 47% by 2000, and reached 50.5% by 2010. – By 2050, the proportion may reach 70%. http://earthsky.org/human-world/un-reports-global-human-population-now-7-2-billion-and-counting
  • 5. World population trends • 400 "urban areas" with at least 1,000,000 inhabitants (2006) http://en.wikipedia.org
  • 6. World population trends http://www.unicef.org/sowc2012/urbanmap/
  • 7. World population trends • Portuguese urban population: – 27,7% in 1975 – almost 60% in 2013 – 75% estimated in 2050 (2 main regions: Lisbon and Porto) • Europe urban population: – Today 72,7% – 76,1% estimated in 2025 (UN) http://pt.wikipedia.org/wiki/Demografia_de_Portugal
  • 8. World population trends • 7 global “mega” trends: • • • • • • • Globalization and “globalocation” Urbanization and migration Innovation economy Demography and labour force Energy future Climate environment Social networks and individualization "O Futuro das Cidades", José F. G. Mendes, Universidade do Minho
  • 9. Smart cities: why? • Cities face simultaneously the challenge of combining competitiveness and sustainable urban development. • Impact on urban areas such as economy, housing, culture, safety, education, social and environmental conditions, … Source: http://www.smart-cities.eu
  • 10. Cities are different
  • 11. Smart cities: how? • Promote the Incubator City regarding (1): – – – – – Intellectual city Innovative city Connected city Sustainable city Authentic city • Obtain measurable indicators such as quality of life, participation or atractiveness. • Have the vision, a leadership and a brand. • Creative cities and creative class (2) (1) "O Futuro das Cidades", José F. G. Mendes, Universidade do Minho (2) “The Rise of the creative class”, Richard Florida, http://www.creativeclass.com
  • 12. Smart City Model (example) Source: http://www.smart-cities.eu
  • 13. Smart City: European Green City Index • In 2012 Porto reached 12th place as a green city in the European Green City Index (EGCI) • EGCI is conducted by The Economist Intelligence Unit (EIU) • Areas of study for environmental sustainability: • Energy, CO2, Buildings, Transportation, Waste • Water, Air quality, Environmental governance • Porto was the best city in buildings category (1st place)
  • 14. Smart City http://www.europeanconsumerschoice.org/travel/european-best-destination-2012/
  • 15. Agenda • Context • Porto Municipality alignment • Project examples
  • 16. Agenda • Context • Porto Municipality alignment • Project examples
  • 17. Porto Municipal Iceberg 1 - Interaction Citizens External Internal 2 – Organization 3 - Processes 4 - Information
  • 18. Smart Governance and Urban Intelligence
  • 19. Porto Smart Governance Architecture Fonte: DMSI Câmara Municipal do Porto
  • 20. PEOPLE
  • 21. Agenda • Context • Porto Municipality alignment • Project examples
  • 22. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  • 23. Balcão de Atendimento Virtual www.cm-porto.pt
  • 24. MAPA INTERACTIVO DO PORTO
  • 25. SIMULADOR DE TAXAS MUNICIPAIS
  • 26. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  • 27. Portal do Executivo
  • 28. Traditional Process • Initial estimation: 11 trees ?
  • 29. Traditional Process Based on live data collected: Average 653 pages/participant/meeting Average proposal and collateral docs:  50 pages  10 498 pages/meeting  21 paper reams/meeting 2 meetings/month  252 000 pages/year  504 paper reams/year
  • 30. Solution All this, paperless! Proposal gets created online Approval process is in meeting Agenda is sent by email to Proposal is includedstarted Meeting participants agenda after approval Proposals quality improvement Freeing 7296 work hours/year Lowering ink/toner consumption Stopping fuel consumption When meeting occurs, it’s continuously supported online: Proposals Voting processes Participants entrances & exits, etc... When meeting ends, secretary can use an automatically generated meeting minute, add changes & comments, and submit for approval by participants
  • 31. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  • 32. The destinations Porto and Northern Portugal
  • 33. DESTINATIONS PORTO AND THE NORTH of PORTUGAL Regards the strategic guidelines relating to tourism products and differentiating attributes of the region Porto and Northern Portugal, it was decided to develop the following segments: National Strategic Plan for Tourism • Primary: urban tourism - city break, business tourism • Strategic: cultural tourism, events, scientific tourism, nautical tourism • Complementary: Food & Wine, touring and cultural landscape, health and wellness, nature tourism, religious tourism.
  • 34. DESTINATIONS PORTO AND THE NORTH of PORTUGAL The destinations Porto and the North of Portugal possess diverse environments and atmospheres, characterized by a multiproduct offering, targeted at different market segments. PORTO Benchmark accommodation City with human scale Port Wine notoriety Quality and significant infrastructures Rich and varied cultural and leisure offer Port Wine cellars experience Easy access Relevant culture, wine and gastronomy Low-cost accessibility Varied restaurant offer Contemporary architecture Business Tourism City Short Breaks Maritime city with potential for nautical tourism Potentiating the centrality of Porto in the axis Fátima-PortoSantiago de Compostela Gastronomy and Wine Nature Tourism Porto’s Historical Centre, designated world heritage by UNESCO City’s museums and art offer Departure and arrival point for the Peninsular North/Northwest routes and Central Portugal Departure and arrival point for natural North Relevant historical areas Tourism products Connection with the river and access to international Douro Religious Touring Cultural and Landscape Touring SPAs available in the city’s hotels Vicinity and access to the Douro resorts and thermal facilities Health and Wellness
  • 35. The tourism portal as a marketplace
  • 36. PORTAL AS MARKETPLACE The portal is based on the concept of a tourism marketplace integrated in to a system information and promotion that combines a series of tools and technologies for the implementation a set of solutions • • • • • • Tourists Visitors Local residents Entrepreneurs Students (Erasmus) ….. Sistema de Informação de Turismo • • • • • Municipalities IT Companies Hospitality Catering Brands/regional products of excellence • Companies, events • Universities • … End users Suppliers (contents and prescribers and services) * Porto Tourism Portal Marketplace
  • 37. PORTAL AS MARKETPLACE The system supports the monitoring, along the value chain, aggregate data ( individualized data if so consented) of all requests and end user interactions, both while providing information and advice or while purchasing goods and services : • Starting from the early stage of trip planning and remote access • Proceeding to the arrival into the city and face to face interactions combined possibly with other means of selfinformation and purchase of goods and services eventually at leaving the city to visit other destinations and coming back to Porto for the return journey, allowing a 360º vision of the interactions between the suppliers and the recipients.
  • 38. OBJECTIVES OF THE PROJECT Organize, promote and publicize the differentiating aspects of the tourist destinations Porto and Northern Portugal to the national and international market. To achieve the following specific objectives: • Strengthen the trademarks and tourism products Porto and Northern Portugal in the national and international markets; • Create a continuity in terms of image and communication of the different products; • Combat seasonality, contributing to the growth in the number of Portuguese and foreign tourists in Porto and Northern Portugal, both in terms of generated revenue and increased length of stay;
  • 39. OBJECTIVES OF THE PROJECT The project objectives encompass two main areas: helping to organize the supply oriented to the demand, and to promote the destination. In particular: • Cataloguing, integrating and systematizing the provision of information, products and services related to the tourism industry of the city and the region in a multi-channel communication platform; • Implementing interactive and transactional services, in a phased manner, with special focus on the GIS component with the integration of multimedia technology in intelligent agents for information, communication and fulfilment of services, online reservations and other e-commerce services; • Leveraging synergies with other partners, initiatives and programs of the municipality and the region, to create business opportunities, particularly for SMEs providing services in the industries of tourism and information technology.
  • 40. DESIGN OF THE PORTAL: ASSUMPTIONS The development of the Portal is based on eight assumptions: 1. SEO (search engine optimization); 2. Design, usability and navigation; 3. Structuring the offer: information architecture and taxonomy ; 4. Structuring the offer: segmentation according to the priority targets; 5. Transactional services; 6. Social referral; 7. Promoting the main cultural agents; 8. Capture and classification of contacts through user registration;
  • 41. DESIGN OF THE PORTAL: CONCRETE ACTIONS Using these two vectors concrete actions were defined: • Facilitate the process of decision making (recommendation) and support for planning (the trip) as a function of pre-defined motivations, • Identifying and promoting information classified and segmented according to the consumers interests and motivations. • From the point of view of structuring the offer the Portal must be seen as a shop window, showcasing the different products in an orderly fashion.
  • 42. OBJECTIVES OF THE PORTAL LIVING Recommendation and planning (demand) and organization (offer) of the destination Porto. The city of Porto to live-in up to 1 year VISITING BUSINESS AND R&D The city of Porto and the North of Portugal as a visit destination of up to 7 days The city of Porto to host events and business initiatives, promote companies and knowledge centres in the region and to potentiate business opportunities
  • 43. PORTAL STRUCTURE VISITING (by experience, by profile, by area) LIVING BUSINESS R&D • I’m planning to live • I’m living (MICE, Investments, R&D) PORTAL SEARCH TOOLS CROSS-CONTENTS RECOMMENDATION RESOURCES geo-referenced •Tourism Resources Service (Database) •ToursPlan Service INFORMATION useful, historical, etc. • Articles • Opportunities • Routes and tours • Sightseeing Tours EVENTS Time specific • nEventos Service (Database) SOCIAL NETWORK • Facebook • Youtube • Google Maps • Flickr • Twitter • Issuu • Evernote
  • 44. The tourism portal of the city of Porto More About Porto
  • 45. The tourism portal of the city of Porto ToursPlan
  • 46. The tourism portal of the city of Porto Personal channel - Profile
  • 47. The tourism portal of the city of Porto Personal channel - Trip
  • 48. The tourism portal of the city of Porto Personal channel – Apss / Official City Guides Farol City Guide by LatitudeN B-around by b-around
  • 49. Agenda • Context • Porto Municipality alignment • Project examples – – – – Virtual One-Stop Shop (Balcão Atendimento Virtual) Executive Portal Tourism Portal BI & BAM (Portal de Gestão)
  • 50. Porto Smart Governance Architecture Fonte: DMSI Câmara Municipal do Porto
  • 51. Portal de Gestão
  • 52. Agenda • Context • Porto Municipality alignment • Project examples Obrigado. Thank you. Vitor.martins@cm-porto.pt Fernandorpinto@cm-porto.pt