Prepared by FuturebooksFor Singapore ManagementUniversityAs of July 2012DISRUPTIVEINNOVATION FORSTARTUPS
ABOUT US                         @futureb00ks                         www.futurebooks.com.sgwww.futurebooks.com.sg
This is disruptivewww.futurebooks.com.sg
This is disruptivewww.futurebooks.com.sg
This is disruptivewww.futurebooks.com.sg
WHAT DISRUPTIVEINNOVATION LOOKS LIKE    Cost-leader    Decentralised    Removes expertswww.futurebooks.com.sg
WHERE DO WE FIND IT?                         80www.futurebooks.com.sg                              20
INDUSTRIES TIPPEDFOR DISRUPTION“THERE ARE NO MARGINS IN THIS BUSINESS”               - THE SUPPLIERwww.futurebooks.com.sg
INDUSTRIES TIPPEDFOR DISRUPTION“IT’S TOO EXPENSIVE”              - THE CUSTOMERwww.futurebooks.com.sg
DISRUPTIVE INNOVATIONINVITES A NON-CUSTOMER                         Photograph by Jason Leewww.futurebooks.com.sg
HOW TO THINKABOUT DISRUPTION                         Education businesses                         fail daily because      ...
INDUSTRYREVENUE                               C   Existing marketSales volume                           B                 ...
UNDERSTAND THE ECOSYSTEM                                             Apex                    Blackboard                   ...
DISRUPTIVE TRENDSIN THE NEXT DECADE      Medical                                                                        ...
SUMMARY    Listen to the 80%    Become a cost leader    Be single-mindedwww.futurebooks.com.sg
TERMS OF USEwww.futurebooks.com.sg
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Futurebooks Disruptive Innovation with SMU

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I began reading and learning about disruptive innovation about 12 months ago when a client of the firm was making a move into the online education space.

The frameworks we were using to analyse this young industry were irrelevant. We needed a new framework.

So I set about searching and discovered, a model developed by Clay Christensen call disruptive innovation.

What does disruptive innovation look like?

What does a tin of paint, an unmanned fighter plane and an app have in common? They are all examples of disruptive innovation.

The unmanned combat plane that can be controlled from remote location.

A tin of paint that can be applied at low cost to any dwelling to put poer back into the grid.

And apps which can tell you in 30 minutes if you are HIV positive.

These are three examples of disruptive innovation that have come or will come in the next decade.

As startups, you can understand how to identify if your ideas are disruptive by looking for these common traits.

1. Is your idea a cost leader? Ie can you sustain the lowest price in your category.

2. Are you decentralised. Are located close to where the customer is.

3. Does you idea remove experts from the value chain?

Learn more. Visit. http://futurebooks.com.sg/blog/disruptive-innovation-with-the-singapore-management-uni/4356

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Futurebooks Disruptive Innovation with SMU

  1. 1. Prepared by FuturebooksFor Singapore ManagementUniversityAs of July 2012DISRUPTIVEINNOVATION FORSTARTUPS
  2. 2. ABOUT US @futureb00ks www.futurebooks.com.sgwww.futurebooks.com.sg
  3. 3. This is disruptivewww.futurebooks.com.sg
  4. 4. This is disruptivewww.futurebooks.com.sg
  5. 5. This is disruptivewww.futurebooks.com.sg
  6. 6. WHAT DISRUPTIVEINNOVATION LOOKS LIKE Cost-leader Decentralised Removes expertswww.futurebooks.com.sg
  7. 7. WHERE DO WE FIND IT? 80www.futurebooks.com.sg 20
  8. 8. INDUSTRIES TIPPEDFOR DISRUPTION“THERE ARE NO MARGINS IN THIS BUSINESS” - THE SUPPLIERwww.futurebooks.com.sg
  9. 9. INDUSTRIES TIPPEDFOR DISRUPTION“IT’S TOO EXPENSIVE” - THE CUSTOMERwww.futurebooks.com.sg
  10. 10. DISRUPTIVE INNOVATIONINVITES A NON-CUSTOMER Photograph by Jason Leewww.futurebooks.com.sg
  11. 11. HOW TO THINKABOUT DISRUPTION Education businesses fail daily because entrepreneurs think of education as a quality problem. Customers think of it as a cost problem.www.futurebooks.com.sg
  12. 12. INDUSTRYREVENUE C Existing marketSales volume B Disruptive market A Total industry www.futurebooks.com.sg
  13. 13. UNDERSTAND THE ECOSYSTEM Apex Blackboard LearnBop Revoluminary Knewton Advanced Placement LEARNING TESTS PrepHub TUTORS / Skillshare Vriti PLATFORMS NIIT PrepMe Snapwiz TEACHERS Get Smarter Topchalks Nixty Tutorcity Carnegie learning ePrepTime to Learn Sclipo Grokit Khan Academy Motion Math Magoosh ePals Stickery OPEN P2PU SOCIAL GAMIFY EDUCATION Brightstorm Sophia Airy Labs Howcast Edmodo Tabula Digital LeapFrog Enterprises www.futurebooks.com.sg
  14. 14. DISRUPTIVE TRENDSIN THE NEXT DECADE Medical      profession Self diagnosis Free and      Energy decentralised Artificial      Page rankings intelligencewww.futurebooks.com.sg
  15. 15. SUMMARY Listen to the 80% Become a cost leader Be single-mindedwww.futurebooks.com.sg
  16. 16. TERMS OF USEwww.futurebooks.com.sg

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