Prepared for FounderInstitute Singapore,July 2012.REVENUEAPPRECIATION
ABOUT US                         @futureb00kswww.futurebooks.com.sg
LAST MINUTEBUSINESS PLAN                            Revenue model        Sales projections                                ...
INTEGRATEDBUSINESS PLAN                         Revenue, product                         and sales integrated             ...
TWITTER ASPECIAL CASETHEY HADNO REVENUE*www.futurebooks.com.sg
POSSIBLE REVENUEMODELS    Advertising    SMS sent to twitter    Pay-per-tweetwww.futurebooks.com.sg
RATE OFCHANGE                                                     7 years                                                ...
ANSWER THEFUNDAMENTALS     Pain point     Value proposition     Revenue modelhttp://futurebooks.com.sg/blog/writing-busine...
SOLVE SIGNIFICANTPAIN POINTS                         Create pain killers,                         not vitaminswww.futurebo...
VALUE PROPOSITION                         That’s it! It’s acorns                             they want!!www.futurebooks.co...
REVENUE                         =www.futurebooks.com.sg
NOTHINGHAPPENS UNTILSOMEONE SELLSSOMETHINGwww.futurebooks.com.sg
PROFIT + LOSSSTATEMENTwww.futurebooks.com.sg
REVENUE MODELCHANGES IN 6 MONTHS     70%     60%                                                           Revenue generat...
WHAT TOCONSIDERWHEN BUILDINGA REVENUEMODEL
REVENUE MODELINNOVATION                         Saul Berman, Not for                         Free: Revenue Strategies     ...
WHO WILLPAY FOR IT?                         The end user doesn’t                         always pick up the bill.www.futur...
WHAT EFFECTDOES PRICE HAVE?www.futurebooks.com.sg
SALES ORGANISATIONSARE UNPREDICTABLEwww.futurebooks.com.sg
MORETRANSACTIONALTHE REVENUEMODEL, THE LESSEXPOSUREwww.futurebooks.com.sg
WHEN DO WEMAKE REVENUE?www.futurebooks.com.sg
DEFINE NEW ANDEXISTING CUSTOMERS                         An existing                         customer is 3 times          ...
CLEAR FINANCIALASSUMPTIONSwww.futurebooks.com.sg
PRODUCT SALESREVENUE MODELS    Model               Description                                           Example    Clicks...
INTERNET REVENUEMODELS    Model             Description                                               Example    Advertisi...
GAME REVENUEMODELS    Model                Description                                         Example    Virtual goods   ...
http://freetoplay.biz/2007/08/02/top-10-revenue-models-for-free-to-play-games/          http://www.slideshare.net/JeremyGi...
TERMS OF USEwww.futurebooks.com.sg
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Futurebooks and Founder Institute Revenue Appreciation

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We are giving a short session to the start-ups at the Founder Institute this week. The title of our session is Revenue Appreciation.

We'll aim to drive home two points during our presentation.

- Build the revenue model into the product.

- What to consider when building a revenue model.

When you build the revenue model in tandem to the product, you end up with an integrated business plan that makes sense and increases your chances of getting funded.

Unless the shareholders are simply interested in investing their money in an exercise to build a cool product, they actually want a return on investment. So they want to read business plans that cover the complete picture.

Visit this page to learn more. http://futurebooks.com.sg/blog/revenue-appreciation-with-the-founder-institute/4303

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Futurebooks and Founder Institute Revenue Appreciation

  1. 1. Prepared for FounderInstitute Singapore,July 2012.REVENUEAPPRECIATION
  2. 2. ABOUT US @futureb00kswww.futurebooks.com.sg
  3. 3. LAST MINUTEBUSINESS PLAN Revenue model Sales projections The productwww.futurebooks.com.sg
  4. 4. INTEGRATEDBUSINESS PLAN Revenue, product and sales integrated in one storywww.futurebooks.com.sg
  5. 5. TWITTER ASPECIAL CASETHEY HADNO REVENUE*www.futurebooks.com.sg
  6. 6. POSSIBLE REVENUEMODELS Advertising SMS sent to twitter Pay-per-tweetwww.futurebooks.com.sg
  7. 7. RATE OFCHANGE 7 years         5 years   3 yearswww.futurebooks.com.sg
  8. 8. ANSWER THEFUNDAMENTALS Pain point Value proposition Revenue modelhttp://futurebooks.com.sg/blog/writing-business-plans-that-speak-to-investors/2308www.futurebooks.com.sg
  9. 9. SOLVE SIGNIFICANTPAIN POINTS Create pain killers, not vitaminswww.futurebooks.com.sg
  10. 10. VALUE PROPOSITION That’s it! It’s acorns they want!!www.futurebooks.com.sg
  11. 11. REVENUE =www.futurebooks.com.sg
  12. 12. NOTHINGHAPPENS UNTILSOMEONE SELLSSOMETHINGwww.futurebooks.com.sg
  13. 13. PROFIT + LOSSSTATEMENTwww.futurebooks.com.sg
  14. 14. REVENUE MODELCHANGES IN 6 MONTHS 70% 60% Revenue generated by 50% top 100 grossing games 2011. 40% 30% 20% Paid apps 10% Freemium 0% apps Jan Feb Mar April May June Revenue generatedwww.futurebooks.com.sg
  15. 15. WHAT TOCONSIDERWHEN BUILDINGA REVENUEMODEL
  16. 16. REVENUE MODELINNOVATION Saul Berman, Not for Free: Revenue Strategies for a New Worldwww.futurebooks.com.sg
  17. 17. WHO WILLPAY FOR IT? The end user doesn’t always pick up the bill.www.futurebooks.com.sg
  18. 18. WHAT EFFECTDOES PRICE HAVE?www.futurebooks.com.sg
  19. 19. SALES ORGANISATIONSARE UNPREDICTABLEwww.futurebooks.com.sg
  20. 20. MORETRANSACTIONALTHE REVENUEMODEL, THE LESSEXPOSUREwww.futurebooks.com.sg
  21. 21. WHEN DO WEMAKE REVENUE?www.futurebooks.com.sg
  22. 22. DEFINE NEW ANDEXISTING CUSTOMERS An existing customer is 3 times more profitablewww.futurebooks.com.sg
  23. 23. CLEAR FINANCIALASSUMPTIONSwww.futurebooks.com.sg
  24. 24. PRODUCT SALESREVENUE MODELS Model Description Example Clicks and bricks Traditional location-based retail, combined with Wal-Mart (eg) internet + mobile. After-sales Profit from recurring servicing, post sale. Mercedes service Franchise Franchise fees and sometimes product sales. Subway License Leverage existing sales channel to sell products. Adobe Group-buying Improve purchase power of consumers Groupon Rental / leasing Differentiate through service Hertz Govt subsidy Product is made free, or subsidised by Govt. Pharma Consulting Design specialised products for other manufacturers ARMwww.futurebooks.com.sg
  25. 25. INTERNET REVENUEMODELS Model Description Example Advertising Cost-per-click, Cost-per-impression, cost-per- Google AdSense acquisition, affiliate marketing E-commerce Compete with traditional retails using range and price Amazon.com Transaction fee Utilities which facilitate commerce and take a PayPal commission. It is pay-per-use. Software-as-a- Subscription model with recurring billing Salesforce.com service Third party Service is free to the direct user, paid for by a third Mint.com sponsorship party sponsorship Donation Users decide what the product or service is worth Wikipediawww.futurebooks.com.sg
  26. 26. GAME REVENUEMODELS Model Description Example Virtual goods Buy functional, decorative, in-game items Nexon Subscription Basic product is free, but add-ons are additional Zynga tiers Advertising Serving contextual ads to gamers Electronic Arts Land use fees Virtual land is sold leased to individuals Second Life Merchandise Purchase physical goods to activate a online Webkinz toys membership Event fees Differentiated experience Netaminswww.futurebooks.com.sg
  27. 27. http://freetoplay.biz/2007/08/02/top-10-revenue-models-for-free-to-play-games/ http://www.slideshare.net/JeremyGislason/how-to-increase-membership-sales-using- different-revenue-models-presentationCREDITS http://www.slideshare.net/rashmi/scaling-revenue-rashmi http://www.sixteenventures.com/7-SaaS-Revenue-Streams-with-Details.pdf http://www.fastcompany.com/1740192/revenue-model-innovation-how-to-generate-sales- in-a-world-of-free http://bohknet.tm.tue.nl/OHKNET/section31/rm.html http://www.1000ventures.com/business_guide/revenue_model.html
  28. 28. TERMS OF USEwww.futurebooks.com.sg

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