Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
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  • 1. ENABLING CIRCULARITY IN THE AMERICAN ECONOMY Challenges & Opportunities Brendon Steele October 24, 2013
  • 2. Sharing Economy = f (Density, Technology)
  • 3. "I  honestly  believe  there  will  be  a  structural   compe66ve  advantage  for  the  US  with  their  shale  gas.   But  the  circular  economy  is  something  that  could  be  a   big  advantage  here.  We  have  to  find  ways  to  stay   compe66ve,  and,  if  we  can't  find  it  through  energy,   the  circular  economy  is  one  way  to  go." -­‐  Stef  Kranendijk,  Desso
  • 4. Campaigns
  • 5. Causes of Rising Activism LACK OF US FEDERAL CLIMATE POLICY Coal: Lawsuits 2010+ Brune & Bloomberg Oil Sands: Disruption Nat Gas/Fracking: Regulate + Disrupt 2011+ 2012+ Bill McKibben Mark Ruffalo Petroleum: Beyond Oil 2014+
  • 6. Internalize Externalities
  • 7. What we do STAKEHOLDER ENGAGEMENT that builds bridges between corporations and activists Four major issues areas: Energy & Climate Materials Stewardship Water & Agriculture Technology & Empowerment
  • 8. Internalize Externalities
  • 9. Internalize Externalities
  • 10. Causes of Rising Activism LACK OF US FEDERAL CLIMATE POLICY Coal: Lawsuits 2010+ Brune & Bloomberg Oil Sands: Disruption Nat Gas/Fracking: Regulate + Disrupt 2011+ 2012+ Bill McKibben Mark Ruffalo Petroleum: Beyond Oil 2014+
  • 11. Dysfunction in DC
  • 12. Carbon Price Policies  in North America
  • 13. Source:  http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=280
  • 14. Federalism States  (and  Canadian  Provinces)  are  the   “Laboratories  of  Democracy” “As  California  goes,  so  goes  the  na6on”
  • 15. Subsidies
  • 16. Energy  Barrier Cost  Barrier Cost Catalyst Technology Sharing Economy Good Public Policy Global Reverse Networks Pure Materials Flows Infrastructure Education Innova6on Resource Scarcity Supply Chain Disruption Bad Public Policy Reactants Linear  Economy Cost  Savings Energy  Savings Products Circular  Economy Time
  • 17.      Thank  You  For  Your  Time Brendon  Steele   Senior  Manager  of  Stakeholder  Engagement Future  500 +1.925.437.8572 bsteele@future500.org www.future500.org +1.800.655.2020