timoreilly Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform , and an attempt to understand the rules for success on that new platform.

Web 1.0

Web 2.0

THE INTERNET AS A PLATFORM HARNESSING COLLECTIVE INTELLIGENCE EVERYTHING POWERED BY DATA SOFTWARE ABOVE THE LEVEL OF A SINGLE DEVICE SOFTWARE AS A SERVICE

The internet as a platform

Harnessing collective intelligence

Everything powered by data

Software above the level of a single device Facebook on the iPhone

Software as a service

From desktop to webtop

How is this relevant to me? Everyone’s lifestyle is changing due to the web and how we communicate with each other and what we expect from companies. “ I want relevant messages to me and my needs when I want them.” “ I want to be able to interact with a company or brand on a human level.”

Everyone’s lifestyle is changing due to the web and how we communicate with each other and what we expect from companies.

“ I want relevant messages to me and my needs when I want them.”

“ I want to be able to interact with a company or brand on a human level.”

Server Side Application ASP.NET PHP JEE DATA XML Client side HTML JS XAML XAP Browser IE Firefox Safari Opera

B2B, B2C or just human to human? People are more diverse then a specific audience. Manages a global IT group Shares pictures of his cats on Flickr Plays Rock Band with his friends Uses Microsoft Office Collects South American baskets

Our clients are looking for us more and more to help them understand and lead them What can you do to help your clients? Join a social network site (Facebook, Flickr, Digg, etc.) Read a consumer tech blog Integrate digital strategy into all projects

What can you do to help your clients?

Join a social network site (Facebook, Flickr, Digg, etc.)

Read a consumer tech blog

Integrate digital strategy into all projects