• Save
London Metropolitan University - Social Media Idol
Upcoming SlideShare
Loading in...5
×
 

London Metropolitan University - Social Media Idol

on

  • 1,435 views

Social Media Idol - How creative artists and athletes are using social media to Build Relationships and Get Noticed. ...

Social Media Idol - How creative artists and athletes are using social media to Build Relationships and Get Noticed.

Lecture given on 15 Oct 2009 at London Metropolitan University, Business School

Statistics

Views

Total Views
1,435
Views on SlideShare
1,208
Embed Views
227

Actions

Likes
0
Downloads
0
Comments
0

6 Embeds 227

http://www.fusionview.co.uk 144
http://www.zenguide.co.uk 75
http://www.slideshare.net 3
http://webcache.googleusercontent.com 2
http://fusionview.co.uk 2
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

London Metropolitan University - Social Media Idol London Metropolitan University - Social Media Idol Presentation Transcript

  • Social Media Idol: How to GET NOTICED using Social Media Yang-May Ooi www.FusionView.co.uk
  • Zee Avi: Discovered on YouTube www.FusionView.co.uk
    • By LA Music Manager
    • Bushfire Records
    • Original Music Database
    • Lucky?
  • Martin Smit, DJ & Host of The NBT Podcast www.FusionView.co.uk
    • Music business has changed radically
    • But…
      • next Radiohead or Lady Gaga?
      • fairly famous and reach wordwide audience?
  • Fame & Global Audience www.FusionView.co.uk
    • How?
      • BUILD RELATIONSHIPS
      • GET NOTICED
    • Full Interview on www.fusionview.co.uk
  • Building Relationships & Getting Noticed www.FusionView.co.uk
    • Social media bypasses traditional gatekeepers
    • Writers/ Film-makers/ Bloggers/ Athletes
    • Cross-pollination
    • Next generation of music insiders?
  • Blog: Julie/ Julia Project www.FusionView.co.uk
    • 1 st Hollywood “blogbuster”
    • Mashup: cooking, life & work
    • Connected with different audiences
    • “ Great Hook” and proven audience
  • Video Blog: The Sack www.FusionView.co.uk
    • Two ad creatives
    • Stylish reality TV plus creativity
    • Their “brand” going viral
    • Underdog Narrative
  • Podcast: Triathlon as Performance www.FusionView.co.uk
    • Loneliness of endurance athlete
    • Training & Performing
    • Immediacy & Charisma
    • Chewing, burping & farting
    • Rivalry & family
  • Becoming a Triathlon Zen Master www.FusionView.co.uk
    • Gear fetish
    • Training tips
    • Interviews – other athletes, influencers etc
    • Participates in forums
    • Mutual support/ promotion/ call-in
  • Triathlon Outcomes www.FusionView.co.uk
    • Triathlon Performance
    • Sponsorship
    • Media Leverage
    • Coaching Services
    • An expert & leader – but one of the guys
  • Web-based cult sitcom: The Guild www.FusionView.co.uk
    • Created, written, produced, directed etc by Felicia Day
    • Monetization – sponsors & DVD
    • “ Do you wanna date my avatar?”
    • Success only on web – is that enough?
  • The Wrap www.FusionView.co.uk
    • Building Relationships & Getting Noticed – Themes:
    • Luck
    • A Great Hook
    • Underdog Narrative
    • One of us
    • Talent
    • Proven Audience/ Fan Base
    • Bridge to traditional media
    • Offline promotion & events
  • The future? www.FusionView.co.uk
    • Rich & famous solely on the web?
    • You?
      • Let me know….
      • Researching new book: “Social Media Idol”
      • [email_address]
  • [email_address] www.chandacom.com [email_address] www.fusionview.co.uk