Social Media Idol: How to GET NOTICED using Social Media Yang-May Ooi www.FusionView.co.uk

Zee Avi: Discovered on YouTube www.FusionView.co.uk By LA Music Manager Bushfire Records Original Music Database Lucky?

By LA Music Manager

Bushfire Records

Original Music Database

Lucky?

Martin Smit, DJ & Host of The NBT Podcast www.FusionView.co.uk Music business has changed radically But… next Radiohead or Lady Gaga? fairly famous and reach wordwide audience?

Music business has changed radically

But…

next Radiohead or Lady Gaga?

fairly famous and reach wordwide audience?

Fame & Global Audience www.FusionView.co.uk How? BUILD RELATIONSHIPS GET NOTICED Full Interview on www.fusionview.co.uk

How?

BUILD RELATIONSHIPS

GET NOTICED

Full Interview on www.fusionview.co.uk

Building Relationships & Getting Noticed www.FusionView.co.uk Social media bypasses traditional gatekeepers Writers/ Film-makers/ Bloggers/ Athletes Cross-pollination Next generation of music insiders?

Social media bypasses traditional gatekeepers

Writers/ Film-makers/ Bloggers/ Athletes

Cross-pollination

Next generation of music insiders?

Blog: Julie/ Julia Project www.FusionView.co.uk 1 st Hollywood “blogbuster” Mashup: cooking, life & work Connected with different audiences “ Great Hook” and proven audience

1 st Hollywood “blogbuster”

Mashup: cooking, life & work

Connected with different audiences

“ Great Hook” and proven audience

Video Blog: The Sack www.FusionView.co.uk Two ad creatives Stylish reality TV plus creativity Their “brand” going viral Underdog Narrative

Two ad creatives

Stylish reality TV plus creativity

Their “brand” going viral

Underdog Narrative

Podcast: Triathlon as Performance www.FusionView.co.uk Loneliness of endurance athlete Training & Performing Immediacy & Charisma Chewing, burping & farting Rivalry & family

Loneliness of endurance athlete

Training & Performing

Immediacy & Charisma

Chewing, burping & farting

Rivalry & family

Becoming a Triathlon Zen Master www.FusionView.co.uk Gear fetish Training tips Interviews – other athletes, influencers etc Participates in forums Mutual support/ promotion/ call-in

Gear fetish

Training tips

Interviews – other athletes, influencers etc

Participates in forums

Mutual support/ promotion/ call-in

Triathlon Outcomes www.FusionView.co.uk Triathlon Performance Sponsorship Media Leverage Coaching Services An expert & leader – but one of the guys

Triathlon Performance

Sponsorship

Media Leverage

Coaching Services

An expert & leader – but one of the guys

Web-based cult sitcom: The Guild www.FusionView.co.uk Created, written, produced, directed etc by Felicia Day Monetization – sponsors & DVD “ Do you wanna date my avatar?” Success only on web – is that enough?

Created, written, produced, directed etc by Felicia Day

Monetization – sponsors & DVD

“ Do you wanna date my avatar?”

Success only on web – is that enough?

The Wrap www.FusionView.co.uk Building Relationships & Getting Noticed – Themes: Luck A Great Hook Underdog Narrative One of us Talent Proven Audience/ Fan Base Bridge to traditional media Offline promotion & events

Building Relationships & Getting Noticed – Themes:

Luck

A Great Hook

Underdog Narrative

One of us

Talent

Proven Audience/ Fan Base

Bridge to traditional media

Offline promotion & events

The future? www.FusionView.co.uk Rich & famous solely on the web? You? Let me know…. Researching new book: “Social Media Idol” [email_address]

Rich & famous solely on the web?

You?

Let me know….

Researching new book: “Social Media Idol”

[email_address]

[email_address] www.chandacom.com [email_address] www.fusionview.co.uk