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London Metropolitan University - Social Media Idol
 

London Metropolitan University - Social Media Idol

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Social Media Idol - How creative artists and athletes are using social media to Build Relationships and Get Noticed. ...

Social Media Idol - How creative artists and athletes are using social media to Build Relationships and Get Noticed.

Lecture given on 15 Oct 2009 at London Metropolitan University, Business School

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    London Metropolitan University - Social Media Idol London Metropolitan University - Social Media Idol Presentation Transcript

    • Social Media Idol: How to GET NOTICED using Social Media Yang-May Ooi www.FusionView.co.uk
    • Zee Avi: Discovered on YouTube www.FusionView.co.uk
      • By LA Music Manager
      • Bushfire Records
      • Original Music Database
      • Lucky?
    • Martin Smit, DJ & Host of The NBT Podcast www.FusionView.co.uk
      • Music business has changed radically
      • But…
        • next Radiohead or Lady Gaga?
        • fairly famous and reach wordwide audience?
    • Fame & Global Audience www.FusionView.co.uk
      • How?
        • BUILD RELATIONSHIPS
        • GET NOTICED
      • Full Interview on www.fusionview.co.uk
    • Building Relationships & Getting Noticed www.FusionView.co.uk
      • Social media bypasses traditional gatekeepers
      • Writers/ Film-makers/ Bloggers/ Athletes
      • Cross-pollination
      • Next generation of music insiders?
    • Blog: Julie/ Julia Project www.FusionView.co.uk
      • 1 st Hollywood “blogbuster”
      • Mashup: cooking, life & work
      • Connected with different audiences
      • “ Great Hook” and proven audience
    • Video Blog: The Sack www.FusionView.co.uk
      • Two ad creatives
      • Stylish reality TV plus creativity
      • Their “brand” going viral
      • Underdog Narrative
    • Podcast: Triathlon as Performance www.FusionView.co.uk
      • Loneliness of endurance athlete
      • Training & Performing
      • Immediacy & Charisma
      • Chewing, burping & farting
      • Rivalry & family
    • Becoming a Triathlon Zen Master www.FusionView.co.uk
      • Gear fetish
      • Training tips
      • Interviews – other athletes, influencers etc
      • Participates in forums
      • Mutual support/ promotion/ call-in
    • Triathlon Outcomes www.FusionView.co.uk
      • Triathlon Performance
      • Sponsorship
      • Media Leverage
      • Coaching Services
      • An expert & leader – but one of the guys
    • Web-based cult sitcom: The Guild www.FusionView.co.uk
      • Created, written, produced, directed etc by Felicia Day
      • Monetization – sponsors & DVD
      • “ Do you wanna date my avatar?”
      • Success only on web – is that enough?
    • The Wrap www.FusionView.co.uk
      • Building Relationships & Getting Noticed – Themes:
      • Luck
      • A Great Hook
      • Underdog Narrative
      • One of us
      • Talent
      • Proven Audience/ Fan Base
      • Bridge to traditional media
      • Offline promotion & events
    • The future? www.FusionView.co.uk
      • Rich & famous solely on the web?
      • You?
        • Let me know….
        • Researching new book: “Social Media Idol”
        • [email_address]
    • [email_address] www.chandacom.com [email_address] www.fusionview.co.uk