London Metropolitan University - Social Media Idol

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Social Media Idol - How creative artists and athletes are using social media to Build Relationships and Get Noticed.

Lecture given on 15 Oct 2009 at London Metropolitan University, Business School

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London Metropolitan University - Social Media Idol

  1. 1. Social Media Idol: How to GET NOTICED using Social Media Yang-May Ooi www.FusionView.co.uk
  2. 2. Zee Avi: Discovered on YouTube www.FusionView.co.uk <ul><li>By LA Music Manager </li></ul><ul><li>Bushfire Records </li></ul><ul><li>Original Music Database </li></ul><ul><li>Lucky? </li></ul>
  3. 3. Martin Smit, DJ & Host of The NBT Podcast www.FusionView.co.uk <ul><li>Music business has changed radically </li></ul><ul><li>But… </li></ul><ul><ul><li>next Radiohead or Lady Gaga? </li></ul></ul><ul><ul><li>fairly famous and reach wordwide audience? </li></ul></ul>
  4. 4. Fame & Global Audience www.FusionView.co.uk <ul><li>How? </li></ul><ul><ul><li>BUILD RELATIONSHIPS </li></ul></ul><ul><ul><li>GET NOTICED </li></ul></ul><ul><li>Full Interview on www.fusionview.co.uk </li></ul>
  5. 5. Building Relationships & Getting Noticed www.FusionView.co.uk <ul><li>Social media bypasses traditional gatekeepers </li></ul><ul><li>Writers/ Film-makers/ Bloggers/ Athletes </li></ul><ul><li>Cross-pollination </li></ul><ul><li>Next generation of music insiders? </li></ul>
  6. 6. Blog: Julie/ Julia Project www.FusionView.co.uk <ul><li>1 st Hollywood “blogbuster” </li></ul><ul><li>Mashup: cooking, life & work </li></ul><ul><li>Connected with different audiences </li></ul><ul><li>“ Great Hook” and proven audience </li></ul>
  7. 7. Video Blog: The Sack www.FusionView.co.uk <ul><li>Two ad creatives </li></ul><ul><li>Stylish reality TV plus creativity </li></ul><ul><li>Their “brand” going viral </li></ul><ul><li>Underdog Narrative </li></ul>
  8. 8. Podcast: Triathlon as Performance www.FusionView.co.uk <ul><li>Loneliness of endurance athlete </li></ul><ul><li>Training & Performing </li></ul><ul><li>Immediacy & Charisma </li></ul><ul><li>Chewing, burping & farting </li></ul><ul><li>Rivalry & family </li></ul>
  9. 9. Becoming a Triathlon Zen Master www.FusionView.co.uk <ul><li>Gear fetish </li></ul><ul><li>Training tips </li></ul><ul><li>Interviews – other athletes, influencers etc </li></ul><ul><li>Participates in forums </li></ul><ul><li>Mutual support/ promotion/ call-in </li></ul>
  10. 10. Triathlon Outcomes www.FusionView.co.uk <ul><li>Triathlon Performance </li></ul><ul><li>Sponsorship </li></ul><ul><li>Media Leverage </li></ul><ul><li>Coaching Services </li></ul><ul><li>An expert & leader – but one of the guys </li></ul>
  11. 11. Web-based cult sitcom: The Guild www.FusionView.co.uk <ul><li>Created, written, produced, directed etc by Felicia Day </li></ul><ul><li>Monetization – sponsors & DVD </li></ul><ul><li>“ Do you wanna date my avatar?” </li></ul><ul><li>Success only on web – is that enough? </li></ul>
  12. 12. The Wrap www.FusionView.co.uk <ul><li>Building Relationships & Getting Noticed – Themes: </li></ul><ul><li>Luck </li></ul><ul><li>A Great Hook </li></ul><ul><li>Underdog Narrative </li></ul><ul><li>One of us </li></ul><ul><li>Talent </li></ul><ul><li>Proven Audience/ Fan Base </li></ul><ul><li>Bridge to traditional media </li></ul><ul><li>Offline promotion & events </li></ul>
  13. 13. The future? www.FusionView.co.uk <ul><li>Rich & famous solely on the web? </li></ul><ul><li>You? </li></ul><ul><ul><li>Let me know…. </li></ul></ul><ul><ul><li>Researching new book: “Social Media Idol” </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  14. 14. [email_address] www.chandacom.com [email_address] www.fusionview.co.uk

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