International Communications Strategy - Book Launch

By Silvia Cambié and Yang-May Ooi London, 9 th September 2009

The D ay the W orld C hanged

Change is S till H appening
Mutual Fund Assets under Management
Europe -10%
North America +7.4%
Asia +19.2%
South Africa +60.9%
South America +37.6%
April 2009
Source: Cerulli Associates

Globalization 3.0
New type of multinational coming on world stage
Not aping the West
Used to dealing with ambiguity and paradoxes

New Publics
Transformation of journalism (CitJos, social media, etc.)
New ways of bonding creating new awareness
Instead of controlling the message, inspire the public to spread the message

Social media as a Cross-Cultural Space
Changing the way we communicate
Influence – no longer passive audience
Authentic, personal voice is key
Cross-cultural space
www.FusionView.co.uk

Major Trends in Social Media
Active engagement with
news, info & entertainment
Personal connections beyond location
iPhone & smartphones
How to engage?

Reaching Out to New Publics Online
Authentic voice to build trust
Peer to peer
Emerging technologies

Communications Model for Social Media
Tsunami Blog

What next?
Multimedia
Mobile
Real time
Personalised

Wh ere is Communication going?
Study of cultural ecosystems
Shift from content creation to relationship management

[email_address] www.chandacom.com [email_address] www.FusionView.co.uk

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International Communications Strategy - Book Launch

by Yang-May Ooi on Sep 15, 2009

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