By Silvia Cambié and Yang-May Ooi London, 9 th September 2009

The D ay the W orld C hanged

Change is S till H appening Mutual Fund Assets under Management Europe -10% North America +7.4% Asia +19.2% South Africa +60.9% South America +37.6% April 2009 Source: Cerulli Associates

Mutual Fund Assets under Management

Europe -10%

North America +7.4%

Asia +19.2%

South Africa +60.9%

South America +37.6%

April 2009

Source: Cerulli Associates

Globalization 3.0 New type of multinational coming on world stage Not aping the West Used to dealing with ambiguity and paradoxes

New type of multinational coming on world stage

Not aping the West

Used to dealing with ambiguity and paradoxes

New Publics Transformation of journalism (CitJos, social media, etc.) New ways of bonding creating new awareness Instead of controlling the message, inspire the public to spread the message

Transformation of journalism (CitJos, social media, etc.)

New ways of bonding creating new awareness

Instead of controlling the message, inspire the public to spread the message

Social media as a Cross-Cultural Space Changing the way we communicate Influence – no longer passive audience Authentic, personal voice is key Cross-cultural space www.FusionView.co.uk

Changing the way we communicate

Influence – no longer passive audience

Authentic, personal voice is key

Cross-cultural space

Major Trends in Social Media Active engagement with news, info & entertainment Personal connections beyond location iPhone & smartphones How to engage? www.FusionView.co.uk

Active engagement with

news, info & entertainment

Personal connections beyond location

iPhone & smartphones

How to engage?

Reaching Out to New Publics Online Authentic voice to build trust Peer to peer Emerging technologies www.FusionView.co.uk

Authentic voice to build trust

Peer to peer

Emerging technologies

Communications Model for Social Media Tsunami Blog www.FusionView.co.uk

Tsunami Blog

What next? Multimedia Mobile Real time Personalised www.FusionView.co.uk

Multimedia

Mobile

Real time

Personalised

Wh ere is Communication going? Study of cultural ecosystems Shift from content creation to relationship management

Study of cultural ecosystems

Shift from content creation to relationship management

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