HCMC, 13 Oct 2011# For immediate release                        Serenity Holding welcomes new shareholderVietnam’s only A–...
company. With their own in-house designers and project managers, Serenity is able to take a morecomplete view of every pro...
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Serenity Holding welcomes new shareholder

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In Vietnam the pressure for hotel developers to maintain profitability and return against the backdrop of increasing development and land costs continues to be the biggest threat to development companies. Serenity however is uniquely placed, as the company is the only fully vertically integrated hospitality company. With their own in-house designers and project managers, Serenity is able to take a more complete view of every project that is undertaken seeing a project from both a developer’s and a hotelier’s point of view. This holistic appreciation allows balancing the competing needs of delivering a top-tier product to our guests with creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, enabling them to offer the optimal equilibrium to Serenity’s guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality projects from A-to-Z, some of which they hold financial interest.

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Serenity Holding welcomes new shareholder

  1. 1. HCMC, 13 Oct 2011# For immediate release Serenity Holding welcomes new shareholderVietnam’s only A–Z service provider of real estate and hospitality projects Serenity Holding has growninto a household consultant name for distinct resort developments and management. Since its inceptionin 2002, the now at 12 million USD valued Dutch company is on the right track in becoming Vietnam’slargest hospitality management company with their own in-house designed and managed Fusion andM2Boutique resorts and hotels. In September this year, a private investor acquired 30% of stake from the2 co-founders and shareholders, Marco van Aggele and Louk Lennaerts.Serenity’s new shareholder has actively raised funding to invest in Serenitys Fusion and M2Boutiqueprojects, adding property investment to Serenity’s business activity. Thanks to this, Serenity’sprofessionalism and lifestyle concepts will for sure be taken to the next level. CEO of Serenity Marco vanAggele explains, “With our new partner we are able to act more aggressively in the market in search forgood projects that enhance peoples style of life. In the current market, each project has a certain degreeof financial stress. Traditionally, we could offer our services to those who wish to make a project morefeasible with less cash flow. Now we can also show commitment to our concepts by participatingfinancially. Our creativity has always been the key element in developing distinct projects ahead of the"hospitality" curve. With this financial "piece of mind", my partner Louk and I can focus more ondeveloping the business from the creative side.”###About Serenity HoldingIn Vietnam the pressure for hotel developers to maintain profitability and return against the backdrop ofincreasing development and land costs continues to be the biggest threat to development companies.Serenity however is uniquely placed, as the company is the only fully vertically integrated hospitality
  2. 2. company. With their own in-house designers and project managers, Serenity is able to take a morecomplete view of every project that is undertaken seeing a project from both a developer’s and ahotelier’s point of view. This holistic appreciation allows balancing the competing needs of delivering atop-tier product to our guests with creating a return for our shareholders. Furthermore, the approachensures that the Serenity values remain embedded in all stages of the development of any project,enabling them to offer the optimal equilibrium to Serenity’s guests, shareholders and employees.Currently Serenity is working on 15 diverse hospitality projects from A-to-Z, some of which they holdfinancial interest.PR ContactQuan Pham – PR ManagerAddress: 11B Nguyen Binh Khiem Street, Ward Ben Nghe, District 1, HCMC, VietnamCell phone: 0120 459 9099Phone: +84 8 3910 1000 | Fax: +84 8 3911 5820Email: hoang.quan@serenity-holding.com | website: www.fusion-resorts.com

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