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In Vietnam the pressure for hotel developers to maintain profitability and return against the backdrop of increasing development and land costs continues to be the biggest threat to development companies. Serenity however is uniquely placed, as the company is the only fully vertically integrated hospitality company. With their own in-house designers and project managers, Serenity is able to take a more complete view of every project that is undertaken seeing a project from both a developer’s and a hotelier’s point of view. This holistic appreciation allows balancing the competing needs of delivering a top-tier product to our guests with creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, enabling them to offer the optimal equilibrium to Serenity’s guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality projects from A-to-Z, some of which they hold financial interest.