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Would Writing a Book Help You and Your Business?

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Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by …

Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.

Published in: Business, Education

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  • 1. Winning B2B Marketing Write a Book To Boost Your Business? Christopher Ryan info@fusionmarketingpartners.com
  • 2. Winning B2B Marketing Christopher Ryan’s new book “Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness” gives B2B marketers a great example for book development.
  • 3. Why You May Not Want to Write a Book 1. It takes time 2. Opportunity cost 3. Don’t have enough to say 4. Won’t make money 5. Don’t have discipline to get it done Download a free chapter from “Winning B2B Marketing”
  • 4. Why You May Not Want to Write a Book 1. It takes time – • However long you think it will take, double that • Big time commitments include: – Writing – Editing – Production/Design
  • 5. 2. Opportunity Cost – • Whatever time is devoted to the book is time that you can’t spend somewhere else. 3. Don’t have enough to say – • You must be different and compelling. • People want to learn a new perspective. • Don’t just write a regurgitated list of general principles. • Don’t bother writing a treatise on what your audience already knows. Why You May Not Want to Write a Book
  • 6. 4. Won’t make money – • Take the hourly rate earned by the average non- fiction author. • Divide it by the hours worked on the book. • The hourly rate would shock you. • Book writing, in general, is a poorly paid profession. Why You May Not Want to Write a Book
  • 7. 5. Don’t have discipline to get it done – • Before you start writing, take a gut check on the issue. • For every book completed, five were started and never finished. • Make a good plan and meet early deadlines. • Make the writing habit take hold, and over-time, the sailing gets smoother. Download a free chapter from “Winning B2B Marketing” Why You May Not Want to Write a Book
  • 8. Why You Should Write a Book 1. It gives you “street cred” 2. Generate lots of leveragable material 3. Increase your marketplace value 4. Hone your expertise 5. Gain psychic benefits
  • 9. Why You Should Write a Book 1. It gives you “street cred” • Gain credibility with – Your industry – Your peer group • Gain greater personal brand awareness • Generate speaking/writing opportunities
  • 10. Why You Should Write a Book 2. Generate lots of material – • Develop content that you can use for other purposes. • Create source material for social media initiatives. • Example - Winning B2B Marketing content has been repurposed for: – White Papers – Blogs – Articles
  • 11. Why You Should Write a Book 3. Increase your marketplace value – • Book development leads to economic benefits. • Not only from sale of book, but also from: – Job promotions – New clients – Writing opportunities
  • 12. Why You Should Write a Book 4. Hone your expertise – • Some people have 10 years experience. • Others have the same year of experience repeated 10 times! • Don’t just repeat what you already know how to do. • Want to be seen as a thought leader? • Writing a book forces you to stay up-to-date on the newest aspects of your business.
  • 13. Why You Should Write a Book 5. Psychic Benefits – • There will be challenges and hard work… • But seeing your book in printed (or eBook) format will give you a great deal of satisfaction. • From that moment on, you have earned the title “author”. • You can now list completing a book among your professional accomplishments.
  • 14. How Writing a Book Helps Your Business? • The pros outweigh the cons. • Writing a book gives you a great sense of satisfaction, and a powerful branding tool. • Each of our own book projects has come to fruition. • If you want to proceed, please contact us for assistance in fulfilling your authorship dream
  • 15. Kindle eBook! Download the eBook NOW! Download the new eBook in the Amazon Kindle Marketplace!
  • 16. About Fusion Marketing Partners Christopher Ryan, CEO We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog) info@fusionmarketingpartners.com 719-357-6280