Five Characterisitcs of a Winning B2B Marketer
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Five Characterisitcs of a Winning B2B Marketer

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Following are five key characteristics that will separate you, as a B2B marketing winner, from the has-beens and also-rans. ...

Following are five key characteristics that will separate you, as a B2B marketing winner, from the has-beens and also-rans.
1. Stop what is hurting
2. Play to win
3. Have laser focus
4. Flout conventional wisdom
5. Do whatever it takes
These five characteristics will definitely be enhanced by your drive and persistence. To learn more about the five characteristics of a high-powered winning B2B marketer, download a free chapter from my new book, Winning B2B Marketing.

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Five Characterisitcs of a Winning B2B Marketer Five Characterisitcs of a Winning B2B Marketer Presentation Transcript

  • Winning B2B Marketing 5 Characteristics of a Winning B2B Marketer Christopher Ryan info@fusionmarketingpartners.com
  • Winning B2B Marketing The following is excerpted from Christopher Ryan’s new book “Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness”
  • Winning B2B Marketers 1. Stop what is hurting 2. Play to win 3. Have laser focus 4. Flout conventional wisdom 5. Do whatever it takes Download a free chapter from “Winning B2B Marketing”
  • Seven Deadly Marketing Sins 1. Stop what is hurting – • Everything has an opportunity cost. • Immediately stop: – Doing anything lacking senior management support – Lead generation programs not followed up by sales – Campaigns that don’t reinforce your core message – Unnecessary reporting and analysis – Working with unreliable/unproductive people – Anything impeding your efficiency Download a free chapter from “Winning B2B Marketing”
  • Seven Deadly Marketing Sins 2. Play to win – • Your success is determined by your attitude and expectations • Believe that you have the right product/service, that it offers real benefits, and that you are promoting it to the right people. • There is a difference between playing to win and playing not to lose. – If you play not to lose, it is almost guaranteed that you will not win. Download a free chapter from “Winning B2B Marketing”
  • Seven Deadly Marketing Sins 3. Demonstrate laser focus – • Get rid of the many distractions that deter you from your path. • Spend all the time necessary on your go-to- market strategy. • Do not easily give up on this strategy • Focus and persistence win the day more often than brilliance. Download a free chapter from “Winning B2B Marketing”
  • Seven Deadly Marketing Sins 4. Flout conventional wisdom – • “Marketing is always expensive” – False. – Spending more money is not always better. • Many marketers overemphasize the upfront cost of an advertising program (e.g. cost to reach a certain number of people). • You are better off measuring the more important gauges that tell you if your program is profitable, such as cost per sale or cost per dollar of revenue. Download a free chapter from “Winning B2B Marketing”
  • Seven Deadly Marketing Sins 5. Do whatever it takes – • Do the tough upfront work to make sure you have a compelling value proposition. – Research your competitors – Test your models and strategies – Gain intimate knowledge of your audience – Continually refine your process • The only caveat – you must always do what it takes with integrity and decency. • Shortcuts are harmful in the long-term. Download a free chapter from “Winning B2B Marketing”
  • Learn More Learn More about the Characteristics of a Winning B2B Marketer: Download the FREE Chapter Now!
  • Free eBook! Download your Free Chapter NOW! Download a FREE Chapter from Christopher Ryan’s New Book Now and Get the Entire eBook FREE When Released!
  • About Fusion Marketing Partners Christopher Ryan, CEO We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog) info@fusionmarketingpartners.com 719-357-6280