Blocking & Tackling
B2B Marketing: The Importance
of Blocking & Tackling
Christopher Ryan
info@fusionmarketingpartners.com
Blocking and Tackling
Legendary football coach (and namesake
for the Super Bowl Trophy) Vince Lombardi
stated, “Some peopl...
Blocking and Tackling
So….how do you block and tackle on the
marketing field?
Blocking and Tackling
You start by creating an Unstoppable
Marketing Machine….
So….how do you block and tackle on the
mark...
Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads
Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads
Qu...
Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads
Qu...
There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science
There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science
The art comes in devisi...
There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science
The art comes in devisi...
Play
#1
Winning Playbook
Build the Database
Play
#1
Winning Playbook
Build the Database
Regardless of whether you call it a database,
contact list, or prospect list y...
Play
#1
Winning Playbook
Build the Database
Regardless of whether you call it a database,
contact list, or prospect list y...
Play
#2
Winning Playbook
Deliver Quality Content
Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two ...
Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two ...
Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two ...
Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two ...
Play
#3
Winning Playbook
Launch Lead Generation Campaigns
Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is be...
Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is be...
Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is be...
Play
#4
Winning Playbook
Improve the Website
Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.
Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.
In...
Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.
In...
Play
#5
Winning Playbook
Capture and Monitor the Metrics
Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure wha...
Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure wha...
Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure wha...
Winning Playbook
You can supercharge your results by
practicing the critical marketing
fundamentals with consistency and
p...
Facebook
LinkedIn
Twitter
Check Back!
Check back in the coming weeks to learn
more about B2B marketing and lead
generation...
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging
Website optimization
Content...
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B2B Marketing: The Importance of Blocking and Tackling

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In B2B Marketing, blocking and tackling are critical steps to creating a marketing machine. This post contains five marketing fundamentals to supercharge your results

B2B Marketing: The Importance of Blocking and Tackling

  1. 1. Blocking & Tackling B2B Marketing: The Importance of Blocking & Tackling Christopher Ryan info@fusionmarketingpartners.com
  2. 2. Blocking and Tackling Legendary football coach (and namesake for the Super Bowl Trophy) Vince Lombardi stated, “Some people try to find things in this game that don‟t exist; but football is only two things – blocking and tackling.”
  3. 3. Blocking and Tackling So….how do you block and tackle on the marketing field?
  4. 4. Blocking and Tackling You start by creating an Unstoppable Marketing Machine…. So….how do you block and tackle on the marketing field?
  5. 5. Marketing Machine An unstoppable marketing machine is a systemized process for:
  6. 6. Marketing Machine An unstoppable marketing machine is a systemized process for: Creating Awareness
  7. 7. Marketing Machine An unstoppable marketing machine is a systemized process for: Creating Awareness Generating B2B Leads
  8. 8. Marketing Machine An unstoppable marketing machine is a systemized process for: Creating Awareness Generating B2B Leads Qualifying Prospects
  9. 9. Marketing Machine An unstoppable marketing machine is a systemized process for: Creating Awareness Generating B2B Leads Qualifying Prospects Converting To Sales Opportunities
  10. 10. There is both an art and a science to creating an effective B2B marketing machine: Art vs. Science
  11. 11. There is both an art and a science to creating an effective B2B marketing machine: Art vs. Science The art comes in devising powerful brand messaging and creative campaign themes.
  12. 12. There is both an art and a science to creating an effective B2B marketing machine: Art vs. Science The art comes in devising powerful brand messaging and creative campaign themes. But the game is won based on how you practice the marketing fundamentals.
  13. 13. Play #1 Winning Playbook Build the Database
  14. 14. Play #1 Winning Playbook Build the Database Regardless of whether you call it a database, contact list, or prospect list you must strive to increase the number and quality of people who have given you permission to market to them.
  15. 15. Play #1 Winning Playbook Build the Database Regardless of whether you call it a database, contact list, or prospect list you must strive to increase the number and quality of people who have given you permission to market to them. This database will be a great source of future leads and revenue.
  16. 16. Play #2 Winning Playbook Deliver Quality Content
  17. 17. Play #2 Winning Playbook Deliver Quality Content Marketers need to create a steady stream of relevant web content for two reasons:
  18. 18. Play #2 Winning Playbook Deliver Quality Content Marketers need to create a steady stream of relevant web content for two reasons: 1. To supply the needs of the visitor – regardless of where they are in the sales process.
  19. 19. Play #2 Winning Playbook Deliver Quality Content Marketers need to create a steady stream of relevant web content for two reasons: 1. To supply the needs of the visitor – regardless of where they are in the sales process. 2. To make your website search engine-friendly and attract more potential buyers.
  20. 20. Play #2 Winning Playbook Deliver Quality Content Marketers need to create a steady stream of relevant web content for two reasons: 1. To supply the needs of the visitor – regardless of where they are in the sales process. 2. To make your website search engine-friendly and attract more potential buyers. How to Create High Quality Web Content
  21. 21. Play #3 Winning Playbook Launch Lead Generation Campaigns
  22. 22. Play #3 Winning Playbook Launch Lead Generation Campaigns One of the most important „blocking and tackling‟ mindsets is being relentless about new lead generation efforts.
  23. 23. Play #3 Winning Playbook Launch Lead Generation Campaigns One of the most important „blocking and tackling‟ mindsets is being relentless about new lead generation efforts. Don‟t wait until you have the perfect timing and perfect offer.
  24. 24. Play #3 Winning Playbook Launch Lead Generation Campaigns One of the most important „blocking and tackling‟ mindsets is being relentless about new lead generation efforts. Don‟t wait until you have the perfect timing and perfect offer. Better to act now than later – every campaign you launch will teach you how to make the next one more effective.
  25. 25. Play #4 Winning Playbook Improve the Website
  26. 26. Play #4 Winning Playbook Improve the Website Most B2B companies can benefit immensely from a better-performing website.
  27. 27. Play #4 Winning Playbook Improve the Website Most B2B companies can benefit immensely from a better-performing website. In addition to creating more content, your navigation must be intuitive and straightforward.
  28. 28. Play #4 Winning Playbook Improve the Website Most B2B companies can benefit immensely from a better-performing website. In addition to creating more content, your navigation must be intuitive and straightforward. Also, to achieve the database-building goals, provide your visitors with plenty of offers.
  29. 29. Play #5 Winning Playbook Capture and Monitor the Metrics
  30. 30. Play #5 Winning Playbook Capture and Monitor the Metrics Practicing the plays is one thing – but you must also measure what you are doing and report on the results.
  31. 31. Play #5 Winning Playbook Capture and Monitor the Metrics Practicing the plays is one thing – but you must also measure what you are doing and report on the results. What can be measured can also be improved.
  32. 32. Play #5 Winning Playbook Capture and Monitor the Metrics Practicing the plays is one thing – but you must also measure what you are doing and report on the results. What can be measured can also be improved. Make capturing and reporting metrics part of your blocking and tackling routine.
  33. 33. Winning Playbook You can supercharge your results by practicing the critical marketing fundamentals with consistency and persistence.
  34. 34. Facebook LinkedIn Twitter Check Back! Check back in the coming weeks to learn more about B2B marketing and lead generation! Check out our free Lead Generation eBook. And connect with us socially: In the meantime…
  35. 35. About Fusion Marketing Partners Christopher Ryan, CEO We Do This: Brand building/messaging Website optimization Content creation Lead generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Lots more information at: http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog) info@fusionmarketingpartners.com 719-357-6280

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