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Global  Micro Branding
 

Global Micro Branding

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Examples of using Web 2.0 for branding purposes.

Examples of using Web 2.0 for branding purposes.

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    Global  Micro Branding Global Micro Branding Presentation Transcript

      • THANK-YOU in advance for your time and attention….
      • Global Micro-branding…
      • How to increase brand recognition internationally…
      • Global = using Web 2.0 technology to reach the world…
      • Micro = small personal initiatives
      • Branding = contribute meaning for the masses
    • Global Micro-branding:
      • “ Are you REALLY thriving?”
      • … or simply making a living?
      • Are you unique?
      • Does your business and brand reflect your uniqueness?
      • Why?
      • Uniqueness = The Emotional Connection
    •  
      • If not unique then ….. WHY BOTHER?
      • Just stay in bed…
    •  
      • Branding: it’s about emotion and meaning , not marketing!
      • Meaning generates a UNIQUE gravitational effect…
      • Follow-up by generating AMAZING customer experiences …
      • Amazing brands start here:
      • one great thing
      • Your job: consistently deliver your one great thing.
      • fusedlogic: Our one great thing…..
      • We accelerate business leaders….
    • New business model
      • Web2.0 = we are the machine…
      • And we means the global connected community…
      • WEB 1.0 – content generated by media and corporations to influence the individual…
      • WEB 2.0 – content generated by the individual, community that influence corporations and the world at large…
    • Global Micro-branding:
      • Web 2.0 = TOOLS - blogging, social networking, tagging, peers sharing video and pictures, wikis, bots, search, …and much, much, more…
      • www.fusedlogic.blogspot.com
      • Use WEB2.0 tools to establish a global network…
      • contribute openly and in a unique way that adds value…
      • acceleration moment:
      • Play in a game and by rules that not everyone understands…
      • …… .. yet.
      • Global micro-branding: low barrier of entry…
      • … most of the technology is FREE.
    • Micro-branding Examples Hugh Mcleod – www.gapingvoid.com
    • Stormhoek:
    •  
    •  
    •  
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      • blogging delivers five-fold increase in stormhoek sales in less than two years?
    •  
    •  
      • Be unique
      • One great thing
      • Create amazing experiences
      • Use Web 2.0 tools to establish global network
      • Be creative and add value
      • acceleration moment:
      • Close your eyes and consider the old way of doing things versus…
      • Becoming a micro-multinational with a strong global network that generates opportunity helping you to THRIVE before you leave your house…
    • Web 2.0 Tools:
      • www.xing.com www.blogtalkradio.com
      • www.myspace.com www.technorati.com www.youtube.com http://www.linkedin.com/
      • www.helium.com www.tagcloud.com www.feedburner.com http://www.squidoo.com/fusedlogic/
      • http://www.flickr.com/photos/schwabe35/
      • WHAT WE DO:
      • You have a business need, problem or challenge.
      • We generate a rare idea and implement the solution. Outcome: YOU ACCELERATE.
      • Our Aspiration: improve your results by a factor of 10.
      • Our GUARANTEE : We won’t stop until you’ve hit your target…
    • Engagement Outcome: Acceleration!
      • THANK-YOU for your time and attention….