Global Micro Branding

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Examples of using Web 2.0 for branding purposes.

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Global Micro Branding

  1. 1. <ul><li>THANK-YOU in advance for your time and attention…. </li></ul>
  2. 2. <ul><li>Global Micro-branding… </li></ul><ul><li>How to increase brand recognition internationally… </li></ul>
  3. 3. <ul><li>Global = using Web 2.0 technology to reach the world… </li></ul><ul><li>Micro = small personal initiatives </li></ul><ul><li>Branding = contribute meaning for the masses </li></ul>
  4. 4. Global Micro-branding:
  5. 5. <ul><li>“ Are you REALLY thriving?” </li></ul><ul><li>… or simply making a living? </li></ul>
  6. 6. <ul><li>Are you unique? </li></ul>
  7. 7. <ul><li>Does your business and brand reflect your uniqueness? </li></ul>
  8. 8. <ul><li>Why? </li></ul><ul><li>Uniqueness = The Emotional Connection </li></ul>
  9. 10. <ul><li>If not unique then ….. WHY BOTHER? </li></ul><ul><li>Just stay in bed… </li></ul>
  10. 12. <ul><li>Branding: it’s about emotion and meaning , not marketing! </li></ul>
  11. 13. <ul><li>Meaning generates a UNIQUE gravitational effect… </li></ul><ul><li>Follow-up by generating AMAZING customer experiences … </li></ul>
  12. 14. <ul><li>Amazing brands start here: </li></ul><ul><li>one great thing </li></ul>
  13. 15. <ul><li>Your job: consistently deliver your one great thing. </li></ul>
  14. 16. <ul><li>fusedlogic: Our one great thing….. </li></ul><ul><li>We accelerate business leaders…. </li></ul>
  15. 17. New business model <ul><li>Web2.0 = we are the machine… </li></ul><ul><li>And we means the global connected community… </li></ul>
  16. 18. <ul><li>WEB 1.0 – content generated by media and corporations to influence the individual… </li></ul><ul><li>WEB 2.0 – content generated by the individual, community that influence corporations and the world at large… </li></ul>
  17. 19. Global Micro-branding: <ul><li>Web 2.0 = TOOLS - blogging, social networking, tagging, peers sharing video and pictures, wikis, bots, search, …and much, much, more… </li></ul><ul><li>www.fusedlogic.blogspot.com </li></ul>
  18. 20. <ul><li>Use WEB2.0 tools to establish a global network… </li></ul><ul><li>contribute openly and in a unique way that adds value… </li></ul>
  19. 21. <ul><li>acceleration moment: </li></ul><ul><li>Play in a game and by rules that not everyone understands… </li></ul><ul><li>…… .. yet. </li></ul>
  20. 22. <ul><li>Global micro-branding: low barrier of entry… </li></ul><ul><li>… most of the technology is FREE. </li></ul>
  21. 23. Micro-branding Examples Hugh Mcleod – www.gapingvoid.com
  22. 24. Stormhoek:
  23. 29. <ul><li>blogging delivers five-fold increase in stormhoek sales in less than two years? </li></ul>
  24. 32. <ul><li>Be unique </li></ul><ul><li>One great thing </li></ul><ul><li>Create amazing experiences </li></ul><ul><li>Use Web 2.0 tools to establish global network </li></ul><ul><li>Be creative and add value </li></ul>
  25. 33. <ul><li>acceleration moment: </li></ul><ul><li>Close your eyes and consider the old way of doing things versus… </li></ul><ul><li>Becoming a micro-multinational with a strong global network that generates opportunity helping you to THRIVE before you leave your house… </li></ul>
  26. 34. Web 2.0 Tools: <ul><li>www.xing.com www.blogtalkradio.com </li></ul><ul><li>www.myspace.com www.technorati.com www.youtube.com http://www.linkedin.com/ </li></ul><ul><li>www.helium.com www.tagcloud.com www.feedburner.com http://www.squidoo.com/fusedlogic/ </li></ul><ul><li>http://www.flickr.com/photos/schwabe35/ </li></ul>
  27. 35. <ul><li>WHAT WE DO: </li></ul><ul><li>You have a business need, problem or challenge. </li></ul><ul><li>We generate a rare idea and implement the solution. Outcome: YOU ACCELERATE. </li></ul><ul><li>Our Aspiration: improve your results by a factor of 10. </li></ul><ul><li>Our GUARANTEE : We won’t stop until you’ve hit your target… </li></ul>
  28. 36. Engagement Outcome: Acceleration!
  29. 37. <ul><li>THANK-YOU for your time and attention…. </li></ul>

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