What is Communication?
• Communication is the process in which
information, ideas, feelings, beliefs etc are
exchanged bet...
Dell Hymes’s Model of
Communication
THE COMMUNICATION PROCESS
Frame of Reference

SENDER

msg

encode

transmission

Feedback

msg

decode

RECEIVER
S - Setting and Scene - The setting refers to the time and
place while scene describes the
Environment of the situation.

...
The SPEAKING Model of Dell Hymes
Communication Models
Aristotle’s Model of Communication
Lasswell’s Model of
Communication
Lasswell’s Model of Communication
Berlo’s SMCR Model
Source

Message

Channel

Receiver

Communicatio
n skills

Elements

Seeing

Communication
skills

Atti...
Types of communication
NON VERBAL

VERBAL

Body Language
Paralinguistics

Written

Oral

Business Report

Business Present...
Communication Network
Channel’s of Communication
Organizational Communication
President

Vice President (Finance)

Vice President (Marketing)

General Manager

General Man...
What is Business Communication?
• The communication that takes place
inside and outside of a business
organization resulti...
Types Of Organizational
Communication
•
•
•
•
•
•

Downward Communication
Upward Communication
Horizontal Communication
Cr...
Session 1
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Session 1

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Session 1

  1. 1. What is Communication? • Communication is the process in which information, ideas, feelings, beliefs etc are exchanged between two or more people.
  2. 2. Dell Hymes’s Model of Communication
  3. 3. THE COMMUNICATION PROCESS Frame of Reference SENDER msg encode transmission Feedback msg decode RECEIVER
  4. 4. S - Setting and Scene - The setting refers to the time and place while scene describes the Environment of the situation. P - Participants - This refers to who is involved in the speech including the speaker and the audience. E - Ends - The purpose and goals of the speech along with any outcomes of the speech. A - Act Sequence - The order of events that took place during the speech. K - Key - The overall tone or manner of the speech. I - Instrumentalities - The form and style of the speech being given. N - Norms - Defines what is socially acceptable at the event G - Genre - The type of speech that is being given.
  5. 5. The SPEAKING Model of Dell Hymes
  6. 6. Communication Models
  7. 7. Aristotle’s Model of Communication
  8. 8. Lasswell’s Model of Communication
  9. 9. Lasswell’s Model of Communication
  10. 10. Berlo’s SMCR Model Source Message Channel Receiver Communicatio n skills Elements Seeing Communication skills Attitudes Structure Hearing Attitudes Knowledge Treatment Touching Knowledge Culture Content Smelling Culture Social system Code Tasting Social system
  11. 11. Types of communication NON VERBAL VERBAL Body Language Paralinguistics Written Oral Business Report Business Presentation Business Proposal Seminar Audit Report Business Meetings Purchase Order Interview Bills Telephone Communication Collection Letters Group Discussion Budget Report Video Conferencing Agenda Minutes Executive Summary Non-Verbal Cues Proxemics Artifactics Cronemics Tactilics
  12. 12. Communication Network
  13. 13. Channel’s of Communication
  14. 14. Organizational Communication President Vice President (Finance) Vice President (Marketing) General Manager General Manager Regional Manager Regional Manager Manager Manager Assistant Manager Assistant Manager Junior Manager Junior Manager Executive Executive
  15. 15. What is Business Communication? • The communication that takes place inside and outside of a business organization resulting in the achievement of some kind of business objective is called business communication
  16. 16. Types Of Organizational Communication • • • • • • Downward Communication Upward Communication Horizontal Communication Cross Communication Informal Communication Network Grapevine

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