Hero honda
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Hero honda Hero honda Document Transcript

  • HERO HONDAHero Honda Motors Ltd. is the worlds largest manufacturer of two – wheelers,based inIndia. The company is a joint venture between Indias Hero Group andHonda Motor Company, Japan that began in 1984.In 2001, the company achievedthe coveted position of being the largest two-wheelermanufacturing company inIndia and the ‘World No.1’ two-wheeler company in terms of unit volume sales ina calendar year by a single company. Hero Honda has retained thatcoveted positiontill date. Today, every second motorcycle sold in the country is a Hero Honda bike.Every 30seconds, someone in India buys Hero Hondas top-selling motorcycle –Splendor. These are some glorious years in Hero Hondahistory:1 9 8 5 C D -1 0 0 1 9 8 9 S L E EK 1 9 9 1 C D -1 0 0 S S 1 9 9 4 S p l en d o r 1 9 9 7 S t r e et 1 9 9 9 C B Z 20 0 1 P A S S I O N 2 0 0 2D A W N , A M B I T I O N 2003CD-DAWN,SPLENDOR +, PASSION +,KARIZMA2005SUPER-SPLENDOR, CD-DELUX,GLAMOUR, ACHIEVERVision The Hero Honda story began with a simple vision – the vision of a mobile andanempowered India, powered by Hero Honda. This vision was driven by HeroHonda’scommitment to customer, quality and excellence, and while doing so,maintaining thehighest standards of ethics and societal responsibilities. HeroHonda believes that thefastest way to turn that dream into a reality is by remainingfocused on that vision.Strategy
  • Hero Honda’s key strategy has been driven by innovation in every sphere ofactivity –building a robust product portfolio across categories, exploring newmarkets, aggressivelyexpanding the network and continuing to invest in brandbuilding activities.ManufacturingHero Honda bikes are manufactured across three globally benchmarkedmanufacturingfacilities. Two of these are based at Gurgaon and Dharuhera whichare located in the stateof Haryana in northern India. The third and the latestmanufacturing plant is based atHaridwar, in the hill state of Uttrakhand.TechnologyIn the 1980’s Hero Honda pioneered the introduction of fuel-efficient, environmentfriendlyfour-stroke motorcycles in the country. Today, Hero Honda continues to betechnologypioneer. It became the first company to launch the Fuel Injection (FI)technology in Indianmotorcycles, with the launch of the Glamour FI in June 2006.ProductsHero Hondas product range includes variety of motorcycles that have set theindustrystandards across all the market segments. The company also startedmanufacturingscooter in 2006. Hero Honda offers large no. of products and catersto wide variety of requirements across all the segments.Distribution The companys growth in the two wheeler market in India is the result of anintrinsic abilityto increase reach in new geographies and growth markets. HeroHondas extensive salesand service network now spans close to 4500 customertouch points. These comprise amix of authorized dealerships, Service & SpareParts outlets, and dealer-appointed outletsacross the country.Brand The company has been continuously investing in brand building utilizing not onlythe newproduct launch and new campaign launch opportunities but also throughinnovativemarketing initiatives revolving around cricket, entertainment andground- level activation.Hero Honda has been actively promoting various sportssuch as hockey, cricket and golf.Hero Honda was the title sponsor of the HeroHonda FIH Hockey World Cup that wasplayed in Delhi during Feb-March 2010.Hero Honda also partners the Commonwealth
  • HEROHONDAHero Honda MotorsLtd. is the worldslargest manufacturerof two – wheelers,based inIndia. Thecompany is a jointventure betweenIndias Hero Group
  • and Honda MotorCompany, Japanthat began in1984.In 2001, thecompany achievedthe coveted positionof being the largesttwo-wheelermanufacturing company in Indiaand the ‘World No.1’
  • two-wheelercompany in termsof unit volume salesin a calendar year bya single company.Hero Honda hasretained thatcovetedposition tilldate. Today, everysecond motorcyclesold in the country is
  • a Hero Honda bike.Every 30seconds,someone in Indiabuys Hero Hondastop-sellingmotorcycle –Splendor. These aresome glorious yearsin Hero Hondahistory:1 9 8 5 CD -
  • 1 0 0 1 9 8 9S L E E K 19 9 1 C D -1 0 0 S S 1 99 4 S p l e n do r 1 9 9 7 S tr e e t 1 9 99 C B Z 2 00 1 P A S S I ON 2002DAWN, AMBITION
  • 2003CD-DAWN,SPLENDOR +,PASSION+,KARIZMA2005SUPER-SPLENDOR,CD-