Furniture companies doing on facebook and twitter

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Furniture companies doing on facebook and twitter

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Furniture companies doing on facebook and twitter

  1. 1. Furniture Companies Doing On Facebook And TwitterHow are furniture companies acting on Facebook and Twitter? With all the talk of the function of social media in marketing these days,many another brands are addressing to Facebook and Twitter in an attempt to get in touch with today’s consumers. Adding up furtherfuel to this trend, there appears to be no shortage of experts exclaiming Facebook and Twitter “must-use” marketing tools forbusinesses.But while Facebook and Twitter surely present an big potential audience, how effectual have they really been as a marketing platform forbusinesses? More specifically, can we actually expect them to be equally useful across all industries, or equally practical for businessesof all sizes?Since social media marketing is said to be completely about “engagement,” www.goodbed.com viewed how much consumerengagement is being generated by the Facebook attempts of the 5 biggest furniture manufacturers and 5 biggest specialty beddingretailers. To appraise this, they used the statistics that Facebook provides for “People Talking About This” — which apply a absolute ofany and all interactions that Facebook users have with this company through Facebook in the past week. “New Likes” — which areincluded in the “People Talking About” number were separated out to get a sense for how much existing fans actually engage with thecompany after the initial “Like.”

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