One servant, many masters- Funnelback User Conference 2013

292 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?
  • One servant, many masters- Funnelback User Conference 2013

    1. 1. One Servant, Many Masters Gordon Grace (Funnelback)
    2. 2. Many Masters
    3. 3. Master #1 ENABLING SHARING VIA SOCIAL MEDIA
    4. 4. Master #1
    5. 5. JeepersMedia@flickr (CC-BY)
    6. 6. Source: xkcd.com/1034 (CC-BY) But Isn’t That Just…
    7. 7. Sharing Media Optimisation (SMO) 1. 2. 3. 4. (Semi-)Permanent URLs Discoverable URLs Share/Add Buttons More Metadata(!?)
    8. 8. Metadata is ‘Cool’ Again? • Facebook OpenGraph (Namespace: og) – – – – – – og:title og:description og:image / audio / video og:type og:updated_time place:location:latitude / longitude • Twitter (Namespace: twitter) – twitter:title – twitter:image – twitter:description
    9. 9. Cheers, Facebook Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/
    10. 10. Thanks, Twitter Source: https://dev.twitter.com/docs/cards/types/summary-card
    11. 11. But…But…But… • • • • • That’s way too much effort! I can’t do it all at once! It’s been kinda, sorta done... I’m not ABC/CNN/YouTube/Forbes… How do I focus my time?
    12. 12. Metadata Auditing metamap.cfg: e,1,og:type e,1,twitter:type t,1,og:title t,1,twitter:title I,0,og:image I,0,twitter:image etc… collection.cfg query_processor_op tions= -SM=both –SF=eatI –fmo=on -daat=0 -num_ranks=10000
    13. 13. Browse By [Query] Facets
    14. 14. Custom UI (Facets First)
    15. 15. Custom UI (Results Second)
    16. 16. cagemama@flickr (CC-BY)
    17. 17. Master #2 EMPOWERING MOBILE USERS
    18. 18. Master #2: Mobile Users
    19. 19. Mobile…not first • Responsive is the answer! What was the question? • Alternatively, open up legacy systems to mobile users, bypassing legacy UI • Expensive, but valuable siloes outside your WCMS • Maximise consumption opportunities
    20. 20. Connect, Cache, Convert
    21. 21. Simple Example
    22. 22. Source: khiltscher@flickr (CC-BY-NC-SA)
    23. 23. Master #3 SEARCH USERS (INTERNAL AND EXTERNAL)
    24. 24. Master #3: Internal AND External Search
    25. 25. Add ‘Daleks’ to Every Persona List • • • • • • Future Students Current Students Past Students Staff International Students Daleks
    26. 26. Source: Johnson Cameraface@flickr (CC-BY-NC-SA)
    27. 27. Findability
    28. 28. Collection Tools
    29. 29. Where’s My Document?
    30. 30. But my website is perfect!
    31. 31. More than broken links…
    32. 32. Vendor-agnostic search advice
    33. 33. Link Anchor Juice
    34. 34. One Servant, Many Masters
    35. 35. What does Funnelback know about this URL? • Index – Is this URL indexed? – When was this last indexed? – How is this page indexed? • Anchors – What links here? – What link text comes here? • Analytics – What terms did users search for to get here? – What’s related? • Shareability – Social Media metadata present? – Rich snippet enabled? • Mobile – Separate URL for mobile equivalent? – What does the mobile equivalent look like?
    36. 36. QUESTIONS?

    ×