One servant, many masters- Funnelback User Conference 2013
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
221
On Slideshare
221
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?

Transcript

  • 1. One Servant, Many Masters Gordon Grace (Funnelback)
  • 2. Many Masters
  • 3. Master #1 ENABLING SHARING VIA SOCIAL MEDIA
  • 4. Master #1
  • 5. JeepersMedia@flickr (CC-BY)
  • 6. Source: xkcd.com/1034 (CC-BY) But Isn’t That Just…
  • 7. Sharing Media Optimisation (SMO) 1. 2. 3. 4. (Semi-)Permanent URLs Discoverable URLs Share/Add Buttons More Metadata(!?)
  • 8. Metadata is ‘Cool’ Again? • Facebook OpenGraph (Namespace: og) – – – – – – og:title og:description og:image / audio / video og:type og:updated_time place:location:latitude / longitude • Twitter (Namespace: twitter) – twitter:title – twitter:image – twitter:description
  • 9. Cheers, Facebook Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/
  • 10. Thanks, Twitter Source: https://dev.twitter.com/docs/cards/types/summary-card
  • 11. But…But…But… • • • • • That’s way too much effort! I can’t do it all at once! It’s been kinda, sorta done... I’m not ABC/CNN/YouTube/Forbes… How do I focus my time?
  • 12. Metadata Auditing metamap.cfg: e,1,og:type e,1,twitter:type t,1,og:title t,1,twitter:title I,0,og:image I,0,twitter:image etc… collection.cfg query_processor_op tions= -SM=both –SF=eatI –fmo=on -daat=0 -num_ranks=10000
  • 13. Browse By [Query] Facets
  • 14. Custom UI (Facets First)
  • 15. Custom UI (Results Second)
  • 16. cagemama@flickr (CC-BY)
  • 17. Master #2 EMPOWERING MOBILE USERS
  • 18. Master #2: Mobile Users
  • 19. Mobile…not first • Responsive is the answer! What was the question? • Alternatively, open up legacy systems to mobile users, bypassing legacy UI • Expensive, but valuable siloes outside your WCMS • Maximise consumption opportunities
  • 20. Connect, Cache, Convert
  • 21. Simple Example
  • 22. Source: khiltscher@flickr (CC-BY-NC-SA)
  • 23. Master #3 SEARCH USERS (INTERNAL AND EXTERNAL)
  • 24. Master #3: Internal AND External Search
  • 25. Add ‘Daleks’ to Every Persona List • • • • • • Future Students Current Students Past Students Staff International Students Daleks
  • 26. Source: Johnson Cameraface@flickr (CC-BY-NC-SA)
  • 27. Findability
  • 28. Collection Tools
  • 29. Where’s My Document?
  • 30. But my website is perfect!
  • 31. More than broken links…
  • 32. Vendor-agnostic search advice
  • 33. Link Anchor Juice
  • 34. One Servant, Many Masters
  • 35. What does Funnelback know about this URL? • Index – Is this URL indexed? – When was this last indexed? – How is this page indexed? • Anchors – What links here? – What link text comes here? • Analytics – What terms did users search for to get here? – What’s related? • Shareability – Social Media metadata present? – Rich snippet enabled? • Mobile – Separate URL for mobile equivalent? – What does the mobile equivalent look like?
  • 36. QUESTIONS?