One Servant, Many Masters
Gordon Grace (Funnelback)
Many Masters
Master #1

ENABLING SHARING VIA SOCIAL
MEDIA
Master #1
JeepersMedia@flickr (CC-BY)
Source: xkcd.com/1034 (CC-BY)

But Isn’t That Just…
Sharing Media Optimisation (SMO)
1.
2.
3.
4.

(Semi-)Permanent URLs
Discoverable URLs
Share/Add Buttons
More Metadata(!?)
Metadata is ‘Cool’ Again?
• Facebook OpenGraph (Namespace: og)
–
–
–
–
–
–

og:title
og:description
og:image / audio / vid...
Cheers, Facebook

Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/
Thanks, Twitter

Source: https://dev.twitter.com/docs/cards/types/summary-card
But…But…But…
•
•
•
•
•

That’s way too much effort!
I can’t do it all at once!
It’s been kinda, sorta done...
I’m not ABC/...
Metadata Auditing
metamap.cfg:
e,1,og:type
e,1,twitter:type
t,1,og:title
t,1,twitter:title
I,0,og:image
I,0,twitter:image
...
Browse By [Query] Facets
Custom UI (Facets First)
Custom UI (Results Second)
cagemama@flickr (CC-BY)
Master #2

EMPOWERING MOBILE USERS
Master #2: Mobile Users
Mobile…not first
• Responsive is the answer! What was the
question?
• Alternatively, open up legacy systems to
mobile user...
Connect, Cache, Convert
Simple Example
Source: khiltscher@flickr (CC-BY-NC-SA)
Master #3

SEARCH USERS (INTERNAL AND
EXTERNAL)
Master #3: Internal AND External
Search
Add ‘Daleks’ to Every Persona List
•
•
•
•
•
•

Future Students
Current Students
Past Students
Staff
International Student...
Source: Johnson Cameraface@flickr (CC-BY-NC-SA)
Findability
Collection Tools
Where’s My Document?
But my website is perfect!
More than broken links…
Vendor-agnostic search advice
Link Anchor Juice
One Servant, Many Masters
What does Funnelback know about
this URL?
• Index
– Is this URL indexed?
– When was this last
indexed?
– How is this page ...
QUESTIONS?
One servant, many masters- Funnelback User Conference 2013
One servant, many masters- Funnelback User Conference 2013
One servant, many masters- Funnelback User Conference 2013
One servant, many masters- Funnelback User Conference 2013
Upcoming SlideShare
Loading in...5
×

One servant, many masters- Funnelback User Conference 2013

183

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
183
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?
  • One servant, many masters- Funnelback User Conference 2013

    1. 1. One Servant, Many Masters Gordon Grace (Funnelback)
    2. 2. Many Masters
    3. 3. Master #1 ENABLING SHARING VIA SOCIAL MEDIA
    4. 4. Master #1
    5. 5. JeepersMedia@flickr (CC-BY)
    6. 6. Source: xkcd.com/1034 (CC-BY) But Isn’t That Just…
    7. 7. Sharing Media Optimisation (SMO) 1. 2. 3. 4. (Semi-)Permanent URLs Discoverable URLs Share/Add Buttons More Metadata(!?)
    8. 8. Metadata is ‘Cool’ Again? • Facebook OpenGraph (Namespace: og) – – – – – – og:title og:description og:image / audio / video og:type og:updated_time place:location:latitude / longitude • Twitter (Namespace: twitter) – twitter:title – twitter:image – twitter:description
    9. 9. Cheers, Facebook Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/
    10. 10. Thanks, Twitter Source: https://dev.twitter.com/docs/cards/types/summary-card
    11. 11. But…But…But… • • • • • That’s way too much effort! I can’t do it all at once! It’s been kinda, sorta done... I’m not ABC/CNN/YouTube/Forbes… How do I focus my time?
    12. 12. Metadata Auditing metamap.cfg: e,1,og:type e,1,twitter:type t,1,og:title t,1,twitter:title I,0,og:image I,0,twitter:image etc… collection.cfg query_processor_op tions= -SM=both –SF=eatI –fmo=on -daat=0 -num_ranks=10000
    13. 13. Browse By [Query] Facets
    14. 14. Custom UI (Facets First)
    15. 15. Custom UI (Results Second)
    16. 16. cagemama@flickr (CC-BY)
    17. 17. Master #2 EMPOWERING MOBILE USERS
    18. 18. Master #2: Mobile Users
    19. 19. Mobile…not first • Responsive is the answer! What was the question? • Alternatively, open up legacy systems to mobile users, bypassing legacy UI • Expensive, but valuable siloes outside your WCMS • Maximise consumption opportunities
    20. 20. Connect, Cache, Convert
    21. 21. Simple Example
    22. 22. Source: khiltscher@flickr (CC-BY-NC-SA)
    23. 23. Master #3 SEARCH USERS (INTERNAL AND EXTERNAL)
    24. 24. Master #3: Internal AND External Search
    25. 25. Add ‘Daleks’ to Every Persona List • • • • • • Future Students Current Students Past Students Staff International Students Daleks
    26. 26. Source: Johnson Cameraface@flickr (CC-BY-NC-SA)
    27. 27. Findability
    28. 28. Collection Tools
    29. 29. Where’s My Document?
    30. 30. But my website is perfect!
    31. 31. More than broken links…
    32. 32. Vendor-agnostic search advice
    33. 33. Link Anchor Juice
    34. 34. One Servant, Many Masters
    35. 35. What does Funnelback know about this URL? • Index – Is this URL indexed? – When was this last indexed? – How is this page indexed? • Anchors – What links here? – What link text comes here? • Analytics – What terms did users search for to get here? – What’s related? • Shareability – Social Media metadata present? – Rich snippet enabled? • Mobile – Separate URL for mobile equivalent? – What does the mobile equivalent look like?
    36. 36. QUESTIONS?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×