Your SlideShare is downloading. ×
CO-CREATION vs.
PARTICIPATION
ANTITHESIS OF CO-CREATION
AND INNOVATION




ASIER PEREZ
asier@funkyprojects.com
www.twitter...
“CO-CREATION IS THE PROCESS BY
WHICH PRODUCTS, SERVICES, AND
EXPERIENCES ARE DEVELOPED
JOINTLY BY COMPANIES AND
THEIR STOK...
sábado 27 de marzo de 2010
“THANKS LARGELY TO THE
INTERNET, THE ACTIVE, THE
ENGAGED CUSTOMER WAS
DRAMATICALLY TRANSFORMING
THE INDUSTRIAL SYSTEM AS W...
“CO-CREATION IS NOT JUST A WIN-
WIN SITUATION: THE EMPHASIS ON
CONTINUOUS IMPROVEMENT,
COMMUNICATION, AND LEARNING
ALLOWS ...
sábado 27 de marzo de 2010
www.mystarbucksidea.com
CO-CREATION BUT VOTING
AT THE END OF THE DAY




sábado 27 de marzo de 2010
VOTING IS A VERY POOR
PARTICIPATION MODE
sábado 27 de marzo de 2010
DOES VOTING GENERATE “WIN MORE” VALUE?




sábado 27 de marzo de 2010
OR JUST RANKS VERTICALLY?
AS THE MOST VIEWED VIDEO IN YOUTUBE.COM




sábado 27 de marzo de 2010
CONSUMING AS PARTICIPATION




sábado 27 de marzo de 2010
VERTICAL RANK OF
CD SALES



sábado 27 de marzo de 2010
$500,000,000 PONZI SCHEME
BY NSYNC MANAGER


sábado 27 de marzo de 2010
$50,000,000,000
MADOFF’S PONZI SCHEME



sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
MAGIK POLITIK



                             Texto




http://www.funkyprojects.com/magikpolitik/
http://www.magikpolitik...
CONVENTIONAL
WISDOM




KENNETH GALBRAITH
sábado 27 de marzo de 2010
TRULY CORRECT
         vs.
   CONVENIENTLY
    ACCEPTABLE


sábado 27 de marzo de 2010
WHAT BENEFIT
DOES CO-CREATION
BRING TO THE
PARTICIPATING
PEOPLE?


sábado 27 de marzo de 2010
 "TELL ME AND I WILL
                             FORGET. SHOW ME AND I
                             WIL REMEMBER. INVOLVE...
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
  taken; or
‣ if there is no...
Hello Change! is a recruiting
               system for talent based on mutual
               seduction.


http://hellocha...
sábado 27 de marzo de 2010
PREDICTABILITY
BRINGS NO
INNOVATION BUT
ACCEPTANCE

sábado 27 de marzo de 2010
CONSENSUS
                               CANCELS
                             INNOVATION


sábado 27 de marzo de 2010
WE AGREE TO
   DISAGREE



sábado 27 de marzo de 2010
INCREMENTAL INNOVATION
                                        VS
                               RADICAL INNOVATION
      ...
Co-creation Vs Participation
Co-creation Vs Participation
Co-creation Vs Participation
Co-creation Vs Participation
Co-creation Vs Participation
Co-creation Vs Participation
Co-creation Vs Participation
Upcoming SlideShare
Loading in...5
×

Co-creation Vs Participation

4,395

Published on

Slides from the talk @ Inspired, organized by DottCornwall at Bedruthan Steps Hotel, Mawgan Porth, Newquay, 26th March 2010.
Is co-creation cutting innovation potential?
Is co-creation replacing what focus group use to be'
Is co-creation a simulacra of participation?
Can we innovate on how do we participate in society?

Published in: Design

Transcript of "Co-creation Vs Participation"

  1. 1. CO-CREATION vs. PARTICIPATION ANTITHESIS OF CO-CREATION AND INNOVATION ASIER PEREZ asier@funkyprojects.com www.twitter.com/asierfunky DOTTCORNWALL- MARCH 2010 sábado 27 de marzo de 2010
  2. 2. “CO-CREATION IS THE PROCESS BY WHICH PRODUCTS, SERVICES, AND EXPERIENCES ARE DEVELOPED JOINTLY BY COMPANIES AND THEIR STOKEHOLDERS, OPENING UP A WHOLE NEW WORLD OF VALUE.” V. RAMASWAMY sábado 27 de marzo de 2010
  3. 3. sábado 27 de marzo de 2010
  4. 4. “THANKS LARGELY TO THE INTERNET, THE ACTIVE, THE ENGAGED CUSTOMER WAS DRAMATICALLY TRANSFORMING THE INDUSTRIAL SYSTEM AS WE KNOW IT.” V. RAMASWAMY& C.K. PRAHALAD sábado 27 de marzo de 2010
  5. 5. TAYLOR, FORD&CO. sábado 27 de marzo de 2010
  6. 6. “CO-CREATION IS NOT JUST A WIN- WIN SITUATION: THE EMPHASIS ON CONTINUOUS IMPROVEMENT, COMMUNICATION, AND LEARNING ALLOWS CUSTOMERS AND FIRMS TO WIN MORE - WIN MORE BY EFFICIENTLY CREATING UNIQUE VALUE.” V. RAMASWAMY& C.K. PRAHALAD sábado 27 de marzo de 2010
  7. 7. sábado 27 de marzo de 2010
  8. 8. CO-CREATE VALUE WITH CUSTOMERS? sábado 27 de marzo de 2010
  9. 9. www.mystarbucksidea.com CO-CREATION BUT VOTING AT THE END OF THE DAY sábado 27 de marzo de 2010
  10. 10. VOTING IS A VERY POOR PARTICIPATION MODE sábado 27 de marzo de 2010
  11. 11. DOES VOTING GENERATE “WIN MORE” VALUE? sábado 27 de marzo de 2010
  12. 12. OR JUST RANKS VERTICALLY? AS THE MOST VIEWED VIDEO IN YOUTUBE.COM sábado 27 de marzo de 2010
  13. 13. CONSUMING AS PARTICIPATION sábado 27 de marzo de 2010
  14. 14. VERTICAL RANK OF CD SALES sábado 27 de marzo de 2010
  15. 15. $500,000,000 PONZI SCHEME BY NSYNC MANAGER sábado 27 de marzo de 2010
  16. 16. $50,000,000,000 MADOFF’S PONZI SCHEME sábado 27 de marzo de 2010
  17. 17. sábado 27 de marzo de 2010
  18. 18. sábado 27 de marzo de 2010
  19. 19. sábado 27 de marzo de 2010
  20. 20. sábado 27 de marzo de 2010
  21. 21. sábado 27 de marzo de 2010
  22. 22. MAGIK POLITIK Texto http://www.funkyprojects.com/magikpolitik/ http://www.magikpolitik.com/ sábado 27 de marzo de 2010
  23. 23. CONVENTIONAL WISDOM KENNETH GALBRAITH sábado 27 de marzo de 2010
  24. 24. TRULY CORRECT vs. CONVENIENTLY ACCEPTABLE sábado 27 de marzo de 2010
  25. 25. WHAT BENEFIT DOES CO-CREATION BRING TO THE PARTICIPATING PEOPLE? sábado 27 de marzo de 2010
  26. 26.  "TELL ME AND I WILL FORGET. SHOW ME AND I WIL REMEMBER. INVOLVE ME AND I WILL UNDERSTAND."  CONFUCIOUS sábado 27 de marzo de 2010
  27. 27. AN ILLUSION IS A DISTORTION OF THE MIRROING EFFECT SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE NOITAPICITRAP OT EUD NOITAVONNI FO NOISULLI sábado 27 de marzo de 2010
  28. 28. Deliberative public engagement should not be used: ‣ when crucial decisions have already been taken; or ‣ if there is no realistic possibility that the engagement process will influence decisions. http://www.involve.org.uk/nine_principles/ sábado 27 de marzo de 2010
  29. 29. Hello Change! is a recruiting system for talent based on mutual seduction. http://hellochange.net http://www.funkyprojects.com/?s=HELLO+CHANGE sábado 27 de marzo de 2010
  30. 30. sábado 27 de marzo de 2010
  31. 31. PREDICTABILITY BRINGS NO INNOVATION BUT ACCEPTANCE sábado 27 de marzo de 2010
  32. 32. CONSENSUS CANCELS INNOVATION sábado 27 de marzo de 2010
  33. 33. WE AGREE TO DISAGREE sábado 27 de marzo de 2010
  34. 34. INCREMENTAL INNOVATION VS RADICAL INNOVATION DEPRIVED INNOVATION DISCOUNT sábado 27 de marzo de 2010
  35. 35. DIVERSITY & POLYSEMIA sábado 27 de marzo de 2010
  36. 36. FUNKY PROJECTS www.funkyprojects.com asier@funkyprojects.com www.twitter.com/asierfunky sábado 27 de marzo de 2010

×