CO-CREATION
SUCKS!!!
ANTITHESIS OF CO-CREATION
AND INNOVATION
ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky SDN-MADEIRA 260909

ALL
INNOVATION
IS SOCIAL
FOR PEOPLE
AND BY
PEOPLE

OPEN
BIZ

FARNSWORTH GLASS HOUSE

JOHNSON MIES

SEAGRAM
BUILDING

TAYLOR,
FORD&CO.

11

HUMAN CENTERED
12

COCREATION IS
STILL ON AN
INDUSTRIAL
VALUE CREATION
MODEL
13

3D WEB
EXPERIENCE

B2C
ASOMO’S VALUE FOR
FINAL CONSUMERS

17

18

AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
EUD NOITAVONNI
NORMALLY ORGANIZES AND
FO NOISULLI
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE

HUMAN CENTERED
21

INNOVATION
INCREMENTAL INNOVATION
VS
RADICAL INNOVATION
DEPRIVED

CONVENTIONAL
WISDOM
KENNETH GALBRAITH

TRULY CORRECT
vs.
CONVENIENTLY
ACCEPTABLE

HUMAN CENTERED
30

CONSENSUS
CANCELS
INNOVATION

MEPHISTO

PREDICTABILITY
BRINGS NO
INNOVATION BUT
ACCEPTANCE

WHAT VALUE DOES
COCREATION
PROVIDE TO THE
PARTICIPATING
PERSON?

Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
taken; or
‣ if there is no realistic possibility that the
engagement process will influence
decisions.

DIVERSITY &
POLYSEMIA

WE AGREE TO
DISAGREE

www.hellochange.ning.com

NESKATEKA SURPRISE VIAJE EN TU
CIUDAD
VIAJE EN TU
CIUDAD THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA
WORKSHOP

CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of SlideShare
Some of them were:
- Yes we cheat ourselves
-We’re too hard facts driven to convince
customers
- Diversity, agreement for disagreement,
beyond predictable…
-…

FUNKY
PROJECTS
www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky