NAME: MERWYN .FERNANDESROLL NO : O1SYBMMSUBJECT: INTRODUCTION TO PUBLIC RELATION<br />
Public relations<br />Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or government sectors.<br />
PUBLIC RELATION IN GOVERNMENT<br />Government relations - engaging government departments to influence policy making<br />
How is it important?????<br />In a developing country like India, communication of Government programmes, achievements and expectations are, no doubt, important.<br />
Role of pr in government<br />seeking to inform, motivate, change the mind set and finally seek public support for achieving the objectives of these organisations. <br />
It is different than working in business.<br />the direct and powerful impact the work has on large numbers of people<br />
OBJECTIVES<br />To highlight the policies and programes of the Govt.<br />Ensure the flow of information to the public on the policies.<br />Building the image of the Government. <br />To maintain cordial relation with the media & public<br />Take feedback.<br />
Functions of pr in government<br />To set up exhibitions on important fairs<br />Budget & planning section<br />Press publicity<br />Advertisement<br />Electronic Media<br />
feedback<br />The feedback being collected and received through the field functionaries of the Department play an important role in keeping the Government informed.<br />
link between government & people<br />It may sound overly dramatic, but government communicators (PR) can and do make life or death differences in people's lives.<br />
THANK YOU & HAVE A NICE DAY<br />KEEP SMILING & NEVER GIVE UP<br />
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