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Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
Attitudes (impact of advertising)
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Attitudes (impact of advertising)

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  • 1. Merwyn FernandezTBMM- 01ATTITUDES (IMPACT OF ADVERTISING)<br />
  • 2. ATTITUDES (IMPACT OF ADVERTISING)<br />Introduction <br />PRESENT<br />UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING<br />Measuring Advertising Effectiveness<br />Attitude Change<br />Influences Of Advertising To Consumer Attitude Towards Buying a Product<br />
  • 3. Introduction<br />PAST, PRESENT & FUTURE<br />TRADITIONAL MEDIA<br />DEFENITION<br />RESEARCH<br />
  • 4. PRESENT <br />Science and technology<br />Television<br />Advertising is a form of communication <br />corporate strategies<br />contagious disease <br />
  • 5. UNDERSTANDING CONSUMERS ATTITUDETOWARD ADVERTISING<br />Literature in advertising <br />information systems <br />Motives<br />Perceptions<br />Effectiveness of interactive media such as the Internet<br />
  • 6. Measuring Advertising Effectiveness<br />achievement of business<br />Marketing<br />advertising objectives<br />PRE TEST<br />POST TEST<br />
  • 7. Attitude Change<br />influencing the state of the mind<br />willingness to buy<br />specific attributes<br />
  • 8. Influences Of Advertising To Consumer Attitude Towards Buying a Product<br />

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