1. Our Research Conclusion
Indie Pop
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2. Indie Pop?
• Indie Pop sub genre of Alternative Rock
• Originated in the UK
• Structurally similar to Pop
• Ed Sheeran, Ben Howard, Kate Nash etc
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3. Audience?
Secondary Research
Gender
Age
Male
Female
Below 20
20-30
30+
26%
74%
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5%
19%
76%

4. Audience?
Focus Groups
Interviews
Primary Research
Case Study
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Questionnaires

5. Questionnaires
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6. Case Studies
Katie
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Susan

7. Focus Group
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8. Interview
• Indie Persona
• Ben Howard and Lana del Rey
• Spotify, last.fm etc
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9. Similar Artists
• Daughter
• Lana Del Rey
• Tom Odell
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10. Lana Del Rey
Fashion
Audience
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11. Daughter
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12. Tom Odell
Fashion
Audience
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13. Codes & Conventions: Website
• Simplistic
• Continuity
• Neutral Colours
• Multi Platform marketing
• Similar Topics
• Merchandising
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14. Codes and Conventions: Albums
• Clear font and size of text
• Recognizable brand
• Minimal
• Close-to-medium = personal
• Natural approach to images
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15. Codes and Conventions: Videos
• Narrative along side the performance
• Use of a filter
• Symbolic Images
• Lack of artist presence
• Clean cut transitions
• Low-Key lighting
• Laid back approach
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We particular liked this:

16. Initial Ideas
• Male Solo Artist
• Similar to Tom Odell, Ed Sheeran
• Potential song choices:
(a)Close to you
(b)Next to me
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17. Thank you for listening
Please fill in the surveys handed out!
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