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Raymond fournier brand_identityproject3

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  • Transcript

    • 1. Brand Identity Project Raymond Fournier
    • 2. Royal Oak Productions Inc. Why I chose this name?• Oak tree symbolizes strength and endurance• Reference to my home town roots• Communicates that we are a production company
    • 3. Strengths:• Represents my positive connection to the Arts• Oak tree represents strength and stability• Ties into my heritage in Royal Oak, MI
    • 4. Concerns•Does not immediately convey the company mission•Royal Oak connection requires consumer to know history• May be too bland to compete in a creative market
    • 5. United States Patent & Trademark Office Based on internet search from TESS Application must be submitted for final approval
    • 6. Pursuing Strong Brand: • Fanciful •Arbitrary • Suggestive • Descriptive • Generic
    • 7. Logo Design Description: The logo for Royal Oak Productions Inc. will feature three inner locking circles. The first circle will contain a crown. The second will contain an oak tree. The last circle will contain the silhouette of a dancer. The images will be clean and graphic and translate the company name into a figurative representation. A logo that could “speak” the name without the words. The company name would be incorporated into the logo at the company’s infancy to cement the connection. This will also help with establishing branding and company recognition. I would enlist the services of a professional graphic artist to execute my vision.A literal and pictorial representation of my company and product. The imagerepresented is a pictorial mark and references the company and brand attribute.
    • 8. Law of Shape and Color•Strong horizontal shape for maximum impact•Careful consideration of font will be given•The tree will be green to represent growth
    • 9. Why is this logo effective?•Easily recognizable•Turns literal words into figurative representation•Simple, clean and graphic
    • 10. Competitor LogoThis logo from 19 Entertainment is an example of an arbitrary mark. It employsreal words in an unfamiliar context. The logo has the number 19 surrounded bya circle. The background color of the logo is red and the font color is a metallicsilver. The word “entertainment” is centered directly below the image. The fontchoice is communicating the power of the brand.This logo is simple, strong, and graphic. The color red projects excitement andenergy. A concern with this logo is that it does not immediately convey whatthe company produces.Brand Essence: The 19 Entertainment company represents quality televisionprogramming for reality entertainment competitions. Engaging, Fun, and DreamMaking are words that describe their brand essence. The logo is secondary tothe company’s reputation.
    • 11. The Dreamworks logo represents thespirit I would like to similarly convey inmy company’s logo. It is figurative and helps to romance the product. The literal visual interpretation of the product fits my brand essence.
    • 12. Corporate Culture The primary company objective is to create quality content utilizing the performing arts that will have a positive impact on society Our company will be focused on eight core valuesHonesty - Our employees will always tell the truthRespect - Our employees will respect ourselves and othersIntegrity - We will walk the talk and deliver excellenceDiversity - We will honor other peoples differencesOpenness - We will be open to new ideasBalance - We will have individual balance in our livesCourage - We will stand up for our beliefsCreativity - We will always search for new approaches to create excellence
    • 13. Developing our Corporate Culture Our company values will be non- negotiable. They will be the building blocks of our reputation and ultimately our success. I will personally embrace thesevalues and expect everyone who works for the organization to do the same. Regularteam building meetings will focus on those who have successfully upheld our core values.
    • 14. Mission Statement/MantraEnriching lives utilizing the performing arts to create positive entertainment
    • 15. How will we carry How is our missionout the mission? different?The mission statement will Our mission statement isbe communicated to every different from our employee verbally during competitors because we are interviews and in writing committed to thought on company provoking entertainment withcommunications. It will be a positive message. We will front and center on the create stories that enlightencorporate website for both the lives of our audience. We customers and employees will tell the stories by utilizing to review. the performing arts.
    • 16. Royal Oak Productions Inc. Bringing The Arts To Life This is an effective tagline because it is short, unique, easy to say, and positive. It communicates to our customers that we strive to enrich their lives. It represents a descriptive tagline because it describes the service and promise to our customers. Our focus on the performing arts reinforces our brand message and distinguishes us from our competitors.
    • 17. Royal Oak Productions Inc. A Performing Arts Media Company Bringing The Arts To Life Ray Fournier CEO