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ZipCar Rental Service: a business model

by Associate Professor at National University of SIngapore on Nov 28, 2013

  • 1,624 views

These slides use ideas from my (Jeff Funk) class to develop a business model for ZipCar. Users can rent ZipCar vehicles using their mobile phones; they simply search for the closest vehicle and ...

These slides use ideas from my (Jeff Funk) class to develop a business model for ZipCar. Users can rent ZipCar vehicles using their mobile phones; they simply search for the closest vehicle and then find the vehicle in a prescribed parking space using GPS. This enables them to find vehicles faster than current methods. Zip Car targets people who want to use a vehicle for more than a single taxi trip and who do not live near the rental agency offices.

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