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Biz Model for Conformal electronics
 

Biz Model for Conformal electronics

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These slides describe a business model for conformal electronics that is based on my (Jeffrey Funk) class on business models at the National University of Singapore. Such electronics combine organic ...

These slides describe a business model for conformal electronics that is based on my (Jeffrey Funk) class on business models at the National University of Singapore. Such electronics combine organic materials and meshes to be flexible, breathable and water proof. For example, a major application is in health care. They can be attached to the skin as skin patches to gather and transmit physiological data. For more detail on business models in general, see my (Jeff Funk) slides.

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    Biz Model for Conformal electronics Biz Model for Conformal electronics Presentation Transcript

    • Wong Hin Kai A0098451 The Rise ofXia Liang Zhou A0103269 Conformal ElectronicsThilani Abeysinghe A0082206Chen Zhao A0098564 a shapely future for circuitsQu Xian A0104376Tay Gee San A0098527
    • conventional electronics are rigid and brittle printed, flexible electronics lack performance and reliabilityhigh-performance electronics that can stretch, twist and expand
    • how do we make electronics thin and conformable? thin means flexiblebut being flexible is not enough
    • build a stretchy mesh with electronics on thin islandsconnected by springy bridges print mesh onto thin plastic which holds the entire mesh together
    • build body-worn stickers which seamlessly measure our body activity waterproof breathable yet
    • digital health- moderate development cycle- high growth potential- white space opportunity core technology deployed to allow conformal coupling to the human body modular system with onboard sensing, all on an ultrathin patch that mounts processing, power and communication onto the skin like a temporary tattoo
    • digital health- moderate development cycle- high growth potential- white space opportunity wireless connectivity continuous seamless data sensing analysis informed user
    • digital health- moderate development cycle- high growth potential- white space opportunity high degree of body conformance rigid, brittle limited mobility wearable digital monitor comfortable, almost unnoticeable high mobility restricted movements health wear
    • digital health- moderate development cycle- high growth potential- white space opportunity easy to apply complex connections wearable digital monitor modular, diverse substrates proprietary textiles only health wear
    • digital health- moderate development cycle- high growth potential- white space opportunityHigh Skin Patch Wearable Digital Monitor Health WearLow
    • sports & fitness - short development cycle - rapid uptake with high volumes - short product cycle Number of Physical Analysts, 2011-12 Seasonnumber 18 ofanalysts 16 14 12 10 8 6 4 2 0 30 29 28 27 26 25 24 23 10 9 8 7 6 5 4 3 2 1 ranking
    • sports & fitness- short development cycle- rapid uptake with high volumes- short product cycle
    • sports & fitness- short development cycle- rapid uptake with high volumes- short product cycle tracks your every step total distance, speed, height but it is restricted to monitor performance only
    • sports & fitness- short development cycle- rapid uptake with high volumes- short product cycle Real-Time Data Transmission Seamless Sensing Low Cost High Accuracy High Mobility• Stretchable, Durable• Traditional Material• Revolutionary Technology Full Spectrum Monitoring
    • sports & fitness- short development cycle- rapid uptake with high volumes- short product cycleHigh Conventional Wrist Band Skin PatchLow
    • medical device- long development cycle- low volumes with high margins smart balloon catheters conventional catheter springy interconnects that can expand several times of original length stretchable ultrathin sensors embedded on surface of polymer-electronic balloon provide direct sensory feedback composites
    • medical device- long development cycle- low volumes with high margins * Source: National Heart, Lung and Blood Institute better understanding of “what‟s happening at the far end of the catheter” improves the placement of stents and artificial heart valves
    • medical device- long development cycle- low volumes with high margins 1 2 conventional method inefficient and time-consuming • second catheter to freeze tissue and kill cells causing arrhythmia • first catheter to identify and map abnormal tissue efficient catheter for mapping and ablation
    • medical device- long development cycle- low volumes with high margins conventional method passive, manually-activated, and skills dependent • largely „analog‟ systems • subjective treatment decisions digital, and intelligent system
    • medical device- long development cycle- low volumes with high marginsHigh Conventional Catheter Smart Balloon CatheterLow
    • military device- long development cycle- low to moderate volumes withhigh margins directly integrated into fabrics, helmets high-efficiency gallium arsenide PV cells ultrathin, flexible and stretchable solar stamped on as a grid, with metal islands millimetres across rising up from the substrate
    • military device- long development cycle- low to moderate volumes withhigh margins conventional solar stretchable lightweight rigid, heavy, low mobility portable solar high efficiency extreme mobility lower efficiency, not stretchable
    • military device- long development cycle- low to moderate volumes withhigh margins solar soldier – australia‟s vision inconspicuous hardy, durable obvious, low concealment feeble, fragile
    • military device- long development cycle- low to moderate volumes withhigh marginsHigh Stretchable Solar Conventional Solar Portable SolarLow
    • Global Flexible Electronics Market *20252016 US$B2011 0 50 100 150 200 250 * Source: International Electronics Manufacturing Initiative (iNEMI)
    • digital health - moderate development cycle - high growth potential - white space opportunity % GDPRising Healthcare Needs 20ascending healthcare expenses 10• 20% of global GDP by 2020 0 2000 2010limited professional resources 2020• 1 physician, 2 nurses, and 2 hospital beds per 704 population in 2011growing elderly population• 1 in every 6 people > age 65 in 2025 – increasingly prone to numerous health risks – shortage of funds  US’ medicare hospital fund to bankrupt by 2024 – more demands on eldercare providers  average of 3.1hrs per day spent on eldercare activities by informal providers in the US
    • Component Suppliers Manufacturers Scope of Activities Cash Flow Partners Retailers Agents OEM DistributorsVenture Capital Individuals Organizations Professionals Design R&D
    • - Revolutionary and Patented - Non-existing Complementary Technology Assets - Strategic Alliances with - Unestablished Sector Established Brand Names Branding and Reputation- Leveraging Existing Industries- Favorable Market Conditions - Competitors / Imitators - Limitless Applications; - Raw Materials Costs Infinite Possibilities - Stringent Government- Research Grants and Awards Regulations
    • reshaping electronicswill change your way of life