These slides use concepts from my (Jeff Funk) course entitled Biz BUModels for Hi-Tech Products to analyze the business model for IIa’s industrial diamonds. Through the use of a proprietary microwave plasma chemical vapor deposition process, IIa offers diamonds that are harder, purer, and cheaper than other industrial diamonds and they offer higher property constancy. This makes them ideal for machine tool and drilling bits where tool life is important. Other applications include jewelry, water purification, and high-power semiconductor ones. IIe’s industrial diamonds are indistinguishable from natural diamonds yet are 1/3 cheaper.