Biz model for haptics technology

  • 243 views
Uploaded on

My students use ideas from my (Jeff Funk) class on business models to develop a business model for Senseg, a supplier of a special coating for touch displays. their coatings enable users to feel …

My students use ideas from my (Jeff Funk) class on business models to develop a business model for Senseg, a supplier of a special coating for touch displays. their coatings enable users to feel texture, temperature, and other characteristics that cannot be experienced on ordinary touch displays. this enables better 3D modeling, remote surgery and other applications. these slides describe the customer selection, value proposition, method of value capture and other aspects of the business model for Senseg.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
243
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. !"#$"%&()*+,((-.*/0&1.2*/3!&*(31040,5&
  • 2. A  world  where  everything  feels  the  same.   Especially  digital  world  where  devices  are  cold  without  response   The  human  connection  is  rapidly  fading  off…     erature? Smo oth  o  t emp r  rou arying g h  texthe  v t ure?   What  if  you  could  feel…   Different  contours  of  the  human   Soft  or  hard  surfaces?   face?   All  in  the  Digital  World??  
  • 3. =0:"),(>$).&*4*83(*;"&678:&!"#$%&I&@87B&>;"&,8""J&!KLMNOP&Q!"#$%()RI&B"A#$&#*+$"%,%,-.$(.$!*.)*,)*.(/.$(0&!&A#:&E7B"$&@87B&>;"&,8""J&<"8S&!KLTUVWM&!"#$*)$!"%I&B"A#?#%$(.&(,$"&$&78&$(.$(0&!C&
  • 4. X?:"7$Y&*8A:?>?7#A9&1AD>?E$&
  • 5. X?:"7$Y&"Z>&,"#&1AD>?E$&+&!"#$"%&
  • 6. ?&%*5+)"*&@(;$&,$8(•! *F8#?#%&*7FE;&!E8""#$&?#>7&1**2.3&+**,).•! XA8?">=&7@&$"#$A>?7#$&9?J"&87F%;I&$B77>;I&E7#>7F8&7@&":%"$I& ">E& [$"$&A#&F9>8A+>;?#&:F8AS9"&E7A>?#%& 7#&>;"&>7FE;&?#>"8@AE"&>;A>&7F>DF>$& >AE>?9"&"G"E>$C&?>;&#7&B"E;A#?EA9& ?#"8>?AI&!"#$"%&>AE>?9"&8"$D7#$"&?$& ?BB":?A>"C&
  • 7. ?&%*5+)"*&@(A)*B;3,$/( !"#$"%+9?E"#$":&>"E;#797%=& 2A>"#>& ?#E78D78A>":&?#&E7#$FB"8& 4?E"#$?#%& D87:FE>$&]A#F@AE>F8?#%&DA8>#"8&@78&!"#$"%&*?Z"9&E7A>?#%$& *?Z"9& !79F>?7#& E7A>?#%$& !"#$"%& 4?E"#$?#%& ^F99&$F?>&7@&$79F>?7#&9?E"#E?#%& @( !7@>6A8"& (E %")"&8 $( 0,$5 8 .DD9?EA>?7#& 43(D &( 09$%0 :"<"97D"8& C*30 %(+ &"(* & ,(:$ FG()$
  • 8. H*/:0%",*&@>%05""*&04(=0:"),(I,(;$&,$8(7%"J+$,( >%05""*&04( ;$&,$8( 7590&08$,( !",0590&08$,( =0:"),( XA8?">=&7@& K,$%( $"#$A>?7#$& ^"":SAEJ&?#>"#$?>=&#7>& 0#9=&X?S8A>?7#$& (9"E>87$>A>?E&^""9& ?&$%-0)$( ?#E9F:?#%&>"Z>F8"I& A$&;?%;& <?S8A>?7#$& ]F9>?D9"& ]78"&D8"E?$"& "A8&A#:&>"A8&@A$>"8&H*/:*&$&,( ]"E;A#?EA9& *?Z"9&37A>?#%&_&/3& D7$?>?7#$&A#:&9"$$"8& 6?>;&E7#$>A#>& .E>FA>78&_&/3& D76"8&E7#$FBD>?7#& ?#>"8AE>?7#$& 37BDA8AS9"I&B?%;>&S"& E%")$( -7=A9>=&`A$"& -7=A9>=&`A$"& 37BDA8AS9"& ;?%;"8&E7$>& ^9"Z?S?9?>=&7@&23`& (ZD7$":&>7&?&$8%0"*&( /#$?:"&a"<?E"& 0<"8&!E8""#& a"$?%#& "#<?87#B"#>& ^"":SAEJ+& *7FE;$E8""#& (#;A#E":&[$"8& -"$>8?E>":&>7&7::4")0"*&( 8"bF?8":&:"<?E"$& "#AS9":&:"<?E"$& (ZD"8?"#E"$& >7FE;$E8""#&D9A>@78B&?&&*90"*&( /#E8"B"#>A9& -A:?EA9& "6&!&3F8<"& ]A8J">&[#E"8>A?#>=& ]F9>?D9"& "6&$>A8>FD&& ^?8$>&]7<"8& L0%M$( Q&`"$>&cd&?#<"#>?7#&edff& 387$$?#%&3;A$B& /#EFBS"#>$& g&*?B"$R& .:<A#>A%"&
  • 9. I04+$(E%*:*,""*&(B(L0"&(FN(A&.0&)$5(K,$%(A<:$%"$&)$(+! 28"E?$"&D7$?>?7#&E7#>879&+! XA8?">=&7@&!"#$A>?7#$&ON(;"/:4$(*("&$8%0$(+! 7&E7#$>8A?#>$&>7&23`&:"$?%#&PN(Q%$$&(>$).&*4*83(+! 4"$$"8&D76"8&E7#$FBD>?7#&RN(;)040J"4"3(+! .S9"&>7&A:AD>&7#>7&:?G"8"#>&$F8@AE"$&
  • 10. E*$&"04(L0%M$,( >*+).(;)%$$&( ;$&,$8( 7+*/*"9$( H*//$%)"04( L*J"4$(!$9")$,( H*&%*4(E0&$4,( L*J"4$(Q0/"&8( 759$%",$/$&( L*J"4$(S&4"&$( E0&$4,( ;.*::"&8(S&$($).&*4*83T(L+4":4$(/0%M$,(
  • 11. H+,*/$%(;$4$)"*&@(H*//$%)"04(
  • 12. I04+$(E%*:*,""*&@(H*//$%)"04(( U*%(H*&%*4(E0&$4,(Increasing Productivity•!Unique and customizable touch feedback Unique effects
  • 13. I04+$(E%*:*,""*&@(H*//$%)"04(( U*%(;0-$3(Safety Awareness in the workplace•! Mechanical feedback confirms response•! Overcomes distraction from audio and visual confirmation•! Eg resistance could be felt when adjusting the senseg knobs and dials
  • 14. I04+$(E%*:*,""*&@(H*//$%)"04(( U*%(759$%",$/$&(!",:403,(Increase the Interaction•!Large advertisement display with realistic feel
  • 15. I04+$(:%*:*,""*&@(7+*/*"9$( •! 39?BA>"&E7#>879&@78&A?8E7#&7#&$>""8?#%& 6;""9$C& •! /BA%?#"&=7F&EA#&E;77$"&>;"&>"BD"8A>F8"&@78& A?8E7#&S=&@""9?#%&;7>&E79:&7#&>;"&$>""8?#%& 6;""9C& •! *7FE;&DA:$&7#&>;"&$D7J"$&7@&$>""8?#%& 6;""9& •! ^""9&8?:%"$&6;"#&BAJ?#%&AF:?7&E7#>879&78& $"9"E>?7#C& •! [DI&:76#I&9"@>I&8?%;>I&E?8EF9A8&@78&<79FB"&#&9?$>& E7#>879C&&
  • 16. I04+$(:%*:*,""*&@(7+*/*"9$(•! 3"#>8"&E7#$79"C& •! -?:%"&$"9"E>?7#&@78&]F9>?B":?A&:?A9$I& •! -?:%"&$"9"E>?7#&@78&#A<?%A>?7#I&7>;"8&<";?EF9A8&E7#>879$&$FE;&A$& DA$$"#%"8&$"A>&;"A>?#%&">EC& •! 17>hE79:&E9?BA>"&E7#>879&
  • 17. I04+$(:%*:*,""*&@(7+*/*"9$( •! 3"#>8"&E7#$79"Y& •! *7&D87<?:"&A&@""9&$E8""#&?#>"8@AE"& 6;"8"&>;"&BF9>?D9"&$6?>E;"$&EA#&S"& 8"D9AE":&6?>;&@""9&$E8""#&?#>"8@AE"C& •! ^""9&$E8""#&EA#&S"&EF$>7B?i":&?@&A& D"8@78BA#E"&@"A>F8"&FD%8A:"&?$& DF8E;A$":&S=&76#"8C&
  • 18. I04+$(:%*:*,""*&@(7+*/*"9$( •! *;"&D7$$?S?9?>=&@78&8"D9AE"B"#>& 7@&?#+EA8&"#>"8>A?#B"#>&;"A:& F#?>&6?>;&!(!(,&"#AS9":&;"A:& F#?>C& •! `AEJ&$"A>&?#&EA8&"#>"8>A?#B"#>& @78&E;?9:8"#&@78&>;"B&>7&@""9&>;"& A:79"$E"#>&E7#>"#>C&
  • 19. H+%%$&(=0:")(/0%M$(,.0%$( mk& lk& fck& ]7S?9"& 37BB"8?EA9& 0>;"8$& .F>7B7>?<"& jck&
  • 20. *7FE;$E8""#&
  • 21. H+,*/$%(;$4$)"*&@(L*J"4$(Q0/"&8& ,97SA9&,AB?#%&-"<"#F"&^78"EA$>& Q4*J04(80/"&8(%$9$&+$(-*%$)0,(VK;W(D"44"*&X(pd&od&jd&md&cd&ld&nd&ed&fd& d& edfe& edfn(& edfl(& edfc(& edfm(& edfj(& ;*+%)$@(!UH(?&$44"8$&)$((
  • 22. H+,*/$%(;$4$)"*&@(L*J"4$(Q0/"&8&,AB?#%&]A8J">&A#:&*A8%">&37#$FB"8$& =0%5)*%$( L*5$%0$( H0,+04(( Y*&(( Q0/"&8( Q0/"&8(( Q0/"&8(( Q0/"&8(( •! Q0/$%,(*&(.$(/*9$( •! A<:$%"/$&$%,( •! Q0/$,(.0(0%$(-0,(*(4$0%&( 0&5(4$,,().044$&8"&8& >0%8$(H+,*/$%,(
  • 23. S::*%+&"3@(L*J"4$(Q0/"&8(•!*7:A=q$&%AB?#%Y& •! .&$E8""#&>7&:?$D9A=&B7<?#%&?BA%"$&& •! !D"AJ"8$&>7&E8"A>"&>;"&$7F#:$& •! .#&DA#"9hE7#>8799"8&@78&?#>"8@AE?#%&6?>;&>;"& %AB"&•!,8AD;?E$&!&naI&1a& &!>"8"7I&a79S=&$F887F#:&•!!7F#:$&!&!>"8"7I&a79S=&$F887F#:&
  • 24. I04+$(:%*:*,""*&@(L*J"4$(Q0/"&8(( U*%(H*&,+/$%,(•! (#;A#E":&8"A9?$B&A::$&A&#"6&:?B"#$?7#&>7&%AB?#%&•! /BD87<":&F$AS?9?>=&
  • 25. I04+$(:%*:*,""*&@(L*J"4$(Q0/"&8((U*%(L0&+-0)+%$%,(•!*;?##"8&1AD>?E&287:FE>&•!(A$=&?#>"%8A>?7#&?#>7&D87:FE>&•!!EA9AS9"&•!4"$$"8&SA>>"8=&E7#$FBD>?7#&&
  • 26. I04+$(:%*:*,""*&@(L*J"4$(Q0/"&8(&U*%(7::,(5$9$4*:$%(•!^8""&$7@>6A8"&:"<"97DB"#>&J?>$& Q!arR&&•!]F9>?+29A>@78B$&•!"Z>&%"#"8A>?7#&.DD$& & ;$&,$8(( & ;!Z( & &
  • 27. ;)*:$(*-(7)"9""$,([(I04+$(H0:+%$@(L*J"4$(Q0/"&8( A&5( K,$%,(
  • 28. H+,*/$%(;$4$)"*&@(L*J"4$(S&4"&$(;.*::"&8& •! >$).(;0993(8$&$%0"*&( Q(#:&[$"8$R( •! ?"9$"#&@7F#:&>;A>&jpk&7@& [C!C&$BA8>D;7#"&A#:&>AS9">& 76#"8$&F$"&>;"?8&:"<?E"$&@78& 7#9?#"&$;7DD?#%&AE>?<?>?"$&A$& 7@&]A=&edfe&
  • 29. 37#>s:&•! ?"9$"#&@7F#:&>;A>&cdk&7@& [!&$BA8>D;7#"&76#"8$&F$":& !;7DD?#%&.DD$&A$&7@&tF#"& edfe&•! "`A=&A#:&.BAi7#&ADD$& >7DD":&>;"&9?$>I&A>>8AE>?#%&fn& B?99?7#&A#:&fe&B?99?7#&F#?bF"& F$"8$I&8"$D"E>?<"9=&
  • 30. H+,*/$%(;$4$)"*&@(L*J"4$(S&4"&$(;.*::"&8& •! S&4"&$(C$0"4(,*%$,( •! ^788"$>"8&-"$"A8E;&"$>?BA>"$&>;A>&[!&7#9?#"&8">A?9&>7&%876&A>&A&fd&k& E7BD7F#:&A##FA9&%876>;&8A>"&@87B&edfd&>7&edfcI&8"AE;?#%&uejp&S?99?7#&?#& edfcfC&
  • 31. S::*%+&"3@(L*J"4$(S&4"&$(;.*::"&8(•! ;A>&A8"&>;"&S"#"v>$w& •! 37#<"#?"#E"& •! /#@78BA>?7#&A#:&-"<?"6$& •! 28?E"&E7BDA8?$7#& ;A>&?@&=7F&EA#&4/**25..>;"&?>"B$w.
  • 32. I04+$(E%*:*,""*&@(L*J"4$(S&4"&$(;.*::"&8((U*%(A&5(K,$%( •! 28"$"#>9=I&7#9?#"&$;7DD"8$&Q"#:&F$"8R&DF8E;A$"&SA$":&7#&<?$FA9& $A>?$@AE>?7#& •! 27$"&A&8"$>8?E>?7#&>7&@A$;?7#&$;7DD"8$&A$&:?G"8"#>&BA>"8?A9$&;A<"& :?G"8"#>&@""9& •! X?$FA99=&ADD"A9?#%&SF>&@""9&F#E7B@78>AS9"& •! !"#$"%&1AD>?E&>"E;#797%=&?$&AS9"&>7&D87<?:"&>;"&<A8?7F$&>=D"&7@& $"#$A>?7#&>7&B?B?E&:?G"8"#>&BA>"8?A9&>=D"$& •! .9976&"#:&F$"8$&>7&;A<"&A&/**2&7@&>;"&?>"B&S"@78"&BAJ?#%&A#&7#9?#"& DF8E;A$"& •! >%0&,-*%/(.$(K,$%(A<:$%"$&)$(*-(*&4"&$(,.*::"&8&
  • 33. I04+$(E%*:*,""*&@(L*J"4$(S&4"&$(;.*::"&8((U*%(S&4"&$(C$0"4(;*%$( •! 38"A>"&A&:?G"8"#>?A>":&F$"8&"ZD"8?"#E"&@78&EF$>7B"8$& •! &/#>"8AE>?<"& •! &-"A9?$>?E&& •! /#E8"A$"&EF$>7B"8&$A>?$@AE>?7#x&47=A9>=&A#:&`8A#:?#%& •! 3AD>F8"&>;"&%876?#%&7#9?#"&8">A?9&BA8J">&
  • 34. XA9F"&3;A?#Y&]7S?9"&0#9?#"&!;7DD?#%& !"#$"%& ]7S?9"& .DD9?EA>?7#& 0#9?#"&-">A?9& 1AD>?E& :"<?E"$& (#:&[$"8& a"<"97D"8$& !>78"&*"E;#797%=& ]A#F@AE>F8"8& !"#$"%& !BA8>2;7#"& .#:87?:& ,.2& !"#$"%& ?0!& 09:& *AS9">$& A<=& !"#$"%& ]?E87$7@>& ^78"<"8& 4AD>7D& ef&
  • 35. ;)*:$(*-(7)"9""$,([(I04+$(H0:+%$@((L*J"4$(S&4"&$(;.*::"&8& SAL( ")$&,"&8( ;04$,(*-( C*304"$,( ;04$,(*-( E%*5+),( E%*5+),( S!L( A&5(K,$%,( ;04$,(*-( E%*5+),(;$&,$8( ")$&,"&8( ;04$,(*-( C*304"$,( E%*5+),( ;04$,(*-( E%*5+),( ;*4+"*&,( 7::,( S&4"&$((L*J"4$( !$9$4*:$%( C$0"4$%( S;(
  • 36. H*&)4+,"*&@(H.044$&8$,( 1.! Threats •! Licensing business model •! Competitive Haptic Technology 2.! IP Litigation 3.! Technology Limitation •! Innovation Barrier 4.! Financial •! Patent life span &
  • 37. H*&)4+,"*&@(;%0$83(•! /2&87=A9>=&#"%7>?A>?7#&&•! 37#>?#F7F$9=&977J&7F>&@78&?#@8?#%"B"#>&@87B&7>;"8$&•! !79F>?7#&9?E"#$?#%&&•! (#%A%"&2A8>#"8$;?D&&•! (ZD978"&@78&#"6&BA8J">$&&