These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Google’s Smart Lens. Its smart lens monitors a diabetic’s sugar levels with a contact lens that measures the glucose in tears. This provides users with faster feedback on their glucose levels than with other meters and thus can help diabetics better manage their life styles. The smart lens contains circuitry that is fabricated on a polymer substrate. We recommend that Google market its lens through a medical equipment supplier such as Medtronic and focus on the collection and sale of the user data to health care companies.