These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.