Business Model for
Bio-Battery
Bae Jin Woo (A0102853M)
Heng Chew Chwee (A0098597B)
Hong Chao (A0098568E)
Nuraziz Yosokumor...
Outline
Value Creation
Bio-Battery technology
Market Segment & Customer Selection
Future Market
Value Network
Strategic Co...
Problems for Conventional Batteries
Low Energy Density
Long Recharging Time
Non-environmental friendly
Safety
o Explo...
Terminology
Terms Meaning
Energy Density
Amount of energy stored per weight (Wh/kg)
Energy stored determined how long it c...
Bio-Battery Technology
 A bio battery is an energy storing device powered by organic
compounds, usually being glucose.
 ...
Bio Battery Technology
Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/
 Bio batteries contain an anode, c...
 Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathode
that produce electricity
 Enzym...
Bio-Battery Development Progress
 By May 2012, power density reached 9mW/cm2 and 35 mA/cm2
 Performance improvement was ...
Bio-Battery Power Performance
In 2013, Researchers at the University of
Wollongong-headquartered Australian
Research Counc...
Source:
Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011
New Method for Continuous Production ...
Market Segment & Customers
Mobile
Electronics
Military ToysHealthcare
Market Opportunity
Implantable Medical Devices:
Market Size
July 2013
Source: CIA World Factbook
Source: US Census Bureau...
Implantable Medical Devices:
Applications
Implantable Medical Devices:
Targeted Customers
Implantable Medical Devices:
Major Players
http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_re...
0
1
2
3
4
5
6
7
2009 2010 2011 2012 2013 2014 2015
S$
Year
Projected Global Market ($B)
Implantable Medical Devices:
Marke...
Implantable Medical Devices:
Value Proposition
• Always stay charged
as long as user is alive
• Bio-compatible
• Ultra-thi...
Cost Saving Analysis of Patients
1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost
pacemaker batter...
Avg. Age
Expected operation freq over life
$ (USD)
Male Female
< 60 > 3.7 >4.3 52K ~ 61K
65 2.5 2.8 35K~40K
75 1.6 1.9 22K...
Bio-Battery
Li-Ion
Zinc Mecury
Strategy Canvas
Implantable Medical Devices
High /
Big
Low /
Small
http://www.lexrobotics.c...
Future Market
Military: Applications
Strategy Canvas
Military
High
Low
Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.p...
Future Market:
Music Greeting Card & Toys
Strategy Canvas
Music Greeting Card & Toys
Source: IJRET: International Journal of Research in Engineering and Technology,...
Smartphone
 Tablet
 GPS device
 PSP games
 Laptop
 Camera
Future Market:
Mobile & Portable Devices
Strategy Canvas
Mobile & Portable Devices
Safefy Charging
rate
Cost Power
Density
Bio-Battery
Li-Ion
Source: http://electr...
Value Network
Cash inflow for CFDRC
Cash outflow for CFDRC
Other cash flow
activities in the value
network
University
& RI...
Strategy Control
Core Tech
Bio-Battery
Financing
& Ops
Marketing
ProductionIP
Strategy Control
Core Tech
Bio-Battery
Financing
& Ops Marketing
ProductionIP
• Government & VC funding
• Licensing
• Oper...
Strategy Control
• Increase public exposure
• Participate in conferences and
shows
• “The Battery Show”, Sep
2014 @ Michig...
Strategy Control
• Outsourcing
• High appropriability
technology with IP
controlled.
• Minimize fixed assets.
Core Tech
Bi...
Strategy Control
• Intellectual Property
• IP protection on the
core technologies.
• Licensing
Core Tech
Bio-Battery
Finan...
- High energy density
- Patented technology
- High awareness on environmental
protection
- Low power density
- Limited com...
THANK YOU
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Biz Model for Bio-Batteries

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These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for a bio-battery. Bio-batteries store energy with organic compounds often with glucose. Because glucose has ten times the theoretical energy density as does li-ion batteries, there is a high potential for bio-batteries. Already dramatic improvements have been made in this energy density. We recommend that firms initially target implants such as pacemakers. The bio-compatibility of bio-batteries can reduce the frequency of battery replacements, which are expensive and non-trivial. Other potential markets include the military, electric vehicles, and portable devices.

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Biz Model for Bio-Batteries

  1. 1. Business Model for Bio-Battery Bae Jin Woo (A0102853M) Heng Chew Chwee (A0098597B) Hong Chao (A0098568E) Nuraziz Yosokumoro (A0082045M) Wang Juan (A0098515W)
  2. 2. Outline Value Creation Bio-Battery technology Market Segment & Customer Selection Future Market Value Network Strategic Control SWOT Analysis
  3. 3. Problems for Conventional Batteries Low Energy Density Long Recharging Time Non-environmental friendly Safety o Explosion o Leakage Solution: New batteries provide longer lasting time, fast charging capabilities, safer and more environmental friendly Value Creation
  4. 4. Terminology Terms Meaning Energy Density Amount of energy stored per weight (Wh/kg) Energy stored determined how long it can power device. For example : Lithium has energy density of 250Wh/kg ,while sugar 2500Wh/kg This means if 1 kg Li can power laptop for 1 day, sugar can power laptop for 10 days =Total volume of water inside bucket Power Density Amount of power (energy/time) per unit volume Different from energy density, it determined how much energy burst can be given to device in one second or rate of energy transfer =Total water can be throw at same time Source: The Two Classes of SI Units and the SI Prefixes". NIST Guide to the SI
  5. 5. Bio-Battery Technology  A bio battery is an energy storing device powered by organic compounds, usually being glucose.  By using enzymes to break down glucose, bio-batteries directly receive energy from glucose Learn from nature to build effective energy storage!! Source: http://www.sony.net/Products/SC-HP/cx_news/vol51/sideview2.html
  6. 6. Bio Battery Technology Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/  Bio batteries contain an anode, cathode, separator and electrolyte.  In the anode the sugar(glucose) is broken down through enzymatic oxidation, producing both electrons and protons. When glucose first enters the battery, it enters through the anode.  Glucose → Gluconolactone+ 2H+ + 2e−  There is a flow created from the anode to the cathode which is what generates the electricity in the bio-battery  Protons(H⁺) are redirected to go through the separator to get to the cathode side of the battery  The cathode then consists of an oxidation reduction reaction. O2 +4H+ + 4e− → 2H2O
  7. 7.  Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathode that produce electricity  Enzyme extracted from microorganism Bio-Battery Technology  Enzyme immobilized in Carbon Nanotube based electrode Source: http://www.cfdrc.com/bio/bio-battery
  8. 8. Bio-Battery Development Progress  By May 2012, power density reached 9mW/cm2 and 35 mA/cm2  Performance improvement was due to better structure of carbon nanotube with better enzymes attached to Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY
  9. 9. Bio-Battery Power Performance In 2013, Researchers at the University of Wollongong-headquartered Australian Research Council Centre of Excellence for Electromaterials Science (ACES) designed one prototype which can provide the power of 36mW for at least 30 hours, making it suitable as a power source for most implantable devices (see table). Sony Corporation in 2008: bio-batteries using Vitamin K3 for the anode and potassium ferricyanide for the cathode, which generated power outputs in the order of 50mW, enough to supply an MP3 portable player. Source: http://www.electromaterials.edu.au/news/UOW159989.html
  10. 10. Source: Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011 New Method for Continuous Production of Carbon Nanotubes, Science Daily, Apr. 10, 2012z BioBattery Main components Electrolyte Carbon Nanotube Enzyme Synthesis Cost Carbon Nanotube future cost reduction
  11. 11. Market Segment & Customers Mobile Electronics Military ToysHealthcare
  12. 12. Market Opportunity Implantable Medical Devices: Market Size July 2013 Source: CIA World Factbook Source: US Census Bureau International Data Base
  13. 13. Implantable Medical Devices: Applications
  14. 14. Implantable Medical Devices: Targeted Customers
  15. 15. Implantable Medical Devices: Major Players http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_report.pdf US$M
  16. 16. 0 1 2 3 4 5 6 7 2009 2010 2011 2012 2013 2014 2015 S$ Year Projected Global Market ($B) Implantable Medical Devices: Market Potential Source: MarketPublishers, Global Cardiac Pacemakers - Market Growth Analysis, 2009-2015, Apr 15 2013
  17. 17. Implantable Medical Devices: Value Proposition • Always stay charged as long as user is alive • Bio-compatible • Ultra-thin, flexible & small size • No replacement cost • Need to be replaced. • Toxic • Rigid • High replacement cost http://www.lexrobotics.com/body-fluid-powered-bio-batteries/
  18. 18. Cost Saving Analysis of Patients 1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost pacemaker battery life expectancy
  19. 19. Avg. Age Expected operation freq over life $ (USD) Male Female < 60 > 3.7 >4.3 52K ~ 61K 65 2.5 2.8 35K~40K 75 1.6 1.9 22K~27K Cost Saving Analysis for Patients Life Expectancy at birth, age 65, age 75 ( 2004) Current our targeted end-user is female patient (<65) who are more self-conscious about body scars.
  20. 20. Bio-Battery Li-Ion Zinc Mecury Strategy Canvas Implantable Medical Devices High / Big Low / Small http://www.lexrobotics.com/body-fluid-powered-bio-batteries http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1502062/
  21. 21. Future Market Military: Applications
  22. 22. Strategy Canvas Military High Low Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.pdf Charging Rate Recharging Portability Energy Density Power Density Bio-Battery Li-Ion
  23. 23. Future Market: Music Greeting Card & Toys
  24. 24. Strategy Canvas Music Greeting Card & Toys Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY High Low Bio-Battery Alkaline or Coin battery
  25. 25. Smartphone  Tablet  GPS device  PSP games  Laptop  Camera Future Market: Mobile & Portable Devices
  26. 26. Strategy Canvas Mobile & Portable Devices Safefy Charging rate Cost Power Density Bio-Battery Li-Ion Source: http://electronicdesign.com/power/understanding-lithium-battery-tradeoffs-mobile-devices High Low
  27. 27. Value Network Cash inflow for CFDRC Cash outflow for CFDRC Other cash flow activities in the value network University & RI Government funding Venture capital Component suppliers Raw M’tial suppliers OEM Partners High end customer Eg. Military Distributor Retailer Retailer End Customer End Customer
  28. 28. Strategy Control Core Tech Bio-Battery Financing & Ops Marketing ProductionIP
  29. 29. Strategy Control Core Tech Bio-Battery Financing & Ops Marketing ProductionIP • Government & VC funding • Licensing • Operation • Engagement with Universities and RI. • Utilize external capabilities. • Recruit most suitable candidates upon graduation • Lead to increase in R&D efficiency hence maximizing revenue/engineer.
  30. 30. Strategy Control • Increase public exposure • Participate in conferences and shows • “The Battery Show”, Sep 2014 @ Michigan • Collaboration with Universities and RI • Company owns all IP rights, but Uni & RI can publish all research results. • Brand Image building • Targeting specific market segments • Winning design wins with major brands customers. Core Tech Bio-Battery Marketing ProductionIP Financin g & Ops
  31. 31. Strategy Control • Outsourcing • High appropriability technology with IP controlled. • Minimize fixed assets. Core Tech Bio-Battery Financing & Ops Marketing Production IP
  32. 32. Strategy Control • Intellectual Property • IP protection on the core technologies. • Licensing Core Tech Bio-Battery Financing & Ops Marketing ProductionIP
  33. 33. - High energy density - Patented technology - High awareness on environmental protection - Low power density - Limited complementary assets (Production) - No commercial bio-battery in market yet - Unlimited Applications - Aging Society - Government policies support on green energy - Reluctance to change - Moore’s Chasm - Competitors SWOT Analysis STRENGTH WEAKNESS OPPORTUNITIES THREATS
  34. 34. THANK YOU

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