Digital converge - DTV service design

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Via analog signal switchover, more and more services can be deployed to smart devices.

CES2012

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Digital converge - DTV service design

  1. 1. 數位匯流之聯網TV服務設計Digital converge - DTV service design 2015 2015 2012 2012 2009 2009 2012 2009 2015 2011 2012 2022 2015 2019 2016 2019 South Africa 2013 2012 2019 2012/01/16 Chen Jing-Fung @ CSIE, NTUT 1 (III)
  2. 2. Outline• Government strategy for digital converge (TV) – The schedule about Analog TV switchover time• TV Scenario design – More devices connection• The service revolution: TV & Mobile – Market: Global Subscribers & Operators + SW & HW on TV Markets Map – Smart TV Software – App market• Introduce Hybrid Internet Broadcast TV (HIB-TV) – Hybrid features on TV + TV service via more devices – Display content: Diversity video service • other TV application + User interface design + Remoter controller (mobile) application + Youtube Ad• Case study – III Hybrid TV – customer-oriented design – Dual (2nd) screen application <- EBU suggestions – TTV & III Android TV APP 2 (III)
  3. 3. The schedule about Analog TV switchover time • Timetable of major countries stop sending analog broadcast signals Russia Romania DVB-T Stop: 2015 Poland DVB-T Stop: 2012 Subscribers: 7.15M DVB-T Stop: 2015 Subscribers: 4.71M Korea Subscribers: 9.52M DVB-S/S2 Stop: 2012 USA Germany, French, English China ATSC Stop: 2009 DTMB Stop: 2015 Japan Subscribers: 194.73M ISDB-T Stop: 2011 DVB-T Stop: 2009 ~ 2012 Mexico (AN:2) Taiwan India Schedule: 2015 (cable 60%) ATSC Stop: 2022 DVB-T Stop: 2015 Subscribers: 4.76 M Subscribers: 43.74M DVB-T Stop: 2012 Colombia (AN:6) DVB-T Stop: 2019 Brazil (AN:7) ISDB-T Stop: 2016 Chile (AN:5) Subscribers: 6.97 M ISDB-T Stop: 2019 South Africa Australia DVB-T Stop: 2012 DVB-T Stop: 2013 Subscribers: 2.51M Argentina (AN:7) ISDB-T Stop: 2019 Subscribers: 5.32 MAN: Analogue Network Ref:MIC(2011/10)+ Æ gis Systems(2010/05)+III project 3 (III)
  4. 4. What’s good scenario in living room Satellite Cable Terrestrial Internet TVRef: avac 4 (III)
  5. 5. TV Scenario in living room 10-foot UI renderer ~ 3m ~ 60 cm 2-feet UI renderer (ref:UPnP forum + III project) 5 (III)
  6. 6. More devices connection• How to create a good service make people enjoy – A super software? (cross-platform) 6 (III)
  7. 7. The service revolution: TV & MobileTV 1.0 Broadcast TV TV 2.0 Connected TV TV 3.0 Smart TV One-way Receiver TV link to Internet Video TV link to Services & Devices VHS Broadcasting TV via Internet Intelligent TV Watching Catching, Surfing, Playing Sharing, Social Interlink Ref: 3GAmericasTM(2011/11) + III project 7 (III)
  8. 8. Market: Global Subscribers & Operators West EU East EU Mid EU + Africa North America Latin America Asia Co-work2011 Mergers & Acquisitions Content provider 2011 Ref:MIC(2011/10)+ III project 2011 2010 BskyB 2011 8 (III)
  9. 9. Watching TV: China vs. US China US 250 200 Digitialization 150 Cable TV Digital TV 100 2way TV 50 0 2008 2009 2010 2011E 2012F 2012F 1,000 2008 2009 2010 2011E 2012F 2012Fhouseholds Cable TV 164 175 187 190 193 202.5 Digital TV 45 65 88 112 125 150 2way TV 0.83 1.13 4.17 11 15.4 23Digitalization 27.4% 37.1% 47.1% 58.9% 64.8% 74.1% Ref: Nielsen (Q2 2011) Ref: ResearchDtv(2011/11) 9 (III)
  10. 10. Nielsen: survey & forecast the viewer’s hobby• Media usages – TV set (>1) → DVD → Game → digital cable → DVR → Satellite• Time-consuming: Netflix• Most viewers: YouTube• Data usage: – Fast-growing (2010Q3 → 2011Q3) Ref: Nielsen 10 (III)
  11. 11. Understand customers preferences• User preference: watching online video 11 (III)
  12. 12. Market – SW & HW on TV Markets Map B cycle: GPM 70% ↑ Video Content M cycle: GPM 30%~69% Operator :HD SD Provider: Revenue S cycle: GPM 29%↓ service revenue 12 (III)
  13. 13. Smart TV Software – App market Panasonic VIESA SONY TOSHIBA TV apps Samsung LG Apps • Apple、Google、Samsung電視軟體(TV app)市集競爭激烈,螢幕越大網路黏著 度(sticky)越高 [Gtk NIS調查] • 支援周邊設備數量眾多(百萬) • 習慣付費使用者日增 13 (III)
  14. 14. Hybrid Internet Broadcast TVB’cast media Internet• Channel I, II, …, N B’cast 2 wayInternet TV/Video Clip VoD • Youtube, Hulu, …TV Widget Gallery• Voting service Cable, Satellite, Terrestrial• Recipe service broadcasting (DVB- … Widget S, C, T)Internet service • Info.: Player info. & Personalization statistics club details STB • Fan club: Facebook, Internet social TV, Forum • Comm.: chatting room, VOIP • TV shopping: Food, Ingredients … Server site (ref:III) Client site 14 (III)
  15. 15. Hybrid features on TV Touch, gesture, management Mobile Industry Content Mobile Mobile Provider Operators Manufacturers Smart Ecosystem different Movie & TV IndustryTTV, EntertaiPTS, Content TV TV/STB Connect nmentESPN, Provider Operators ManufacturersTNT, Generalized HollywoodCNN,ABC, TV content, Multi-device,NHK… game, app sharing apps store 15 (III)
  16. 16. TV service via more devices • Create an entertainment network among more devices Sony CES 2012 Platform-based Web-based Android APP (2011/3/13) Samsung allshare 1.6 Video, 1.5 2.2 Radio, Photo, 2.1 File, iTune Game … Pioneer PAIS D-Link miiiCASA 16Android: http://www.androidpit.com/en/android/blog/394487/Google-Adds-Statistics-To-Developer-Console (III)
  17. 17. Diversity video service• Depend on different platform can generate more diversity service for watching Ref: Nielsen 17 (III)
  18. 18. Other TV application: face match + HCI + UI + connection“face match” feature embedded in Hulu solution HCI Roommate III puts Android powered TVs in hospitals (22- ~ 42- inch LCD HDTV built-in whiteboard)Best CES 2012 Pad ->ASUS Eee PadMeMO 370T: Nvidia <- Best CES 2012Tegra 3 + Android Router4.0 + 7’ IPS monitor D-Link USB 3.0 HD(1280x800) $250 media routersUSD 18 (III)
  19. 19. VRT-medialab - User interfaceScreenshot of MediaSquare Front End Data Store Architecture iPad + TV show My Generation – ipad App Ref: vrtmedialab 19 (III)
  20. 20. Remoter controller (mobile) application• Understand what you watching – Sports tracker for Android adds remote control for DirecTV, TiVo, Google TV – Channel: NBA/ NFL/ MLB • Switch by wiping (<- easy use) – Embedded the game tracker algorithm on phone, table and/or TV http://www.youtube.com/watch?feature=player_embedded&v=FHaaYZ96WoU 20 (III)
  21. 21. Youtube’s web TV plan on advertisement• Youtube: specialized channels tie with the original content – Idea: People watching Youtube for long periods of time • They can earn more Ad revenue from the original content http://www.engadget.com/2012/01/08/youtubes-got-big-plans-for-web-tv-specialized-channels-with-ni/ 21 (III)
  22. 22. Hybrid TV – customer-oriented design 電視台示範展示調查分析反饋 • 參與電視台舉辦焦點座談會, 展示HIB-TV原型應用。 國際標準彙整 • 彙整與分析聯網電視台焦點 • 納入同時期歐洲HBB TV – EBU 座談會之問卷,了解電視台互動應用示範展示介面 requirements(2010/01)之混合式 對於互動技術服務平台的實 聯網需求設計原則。 際商業需求。與台視共同合作。 • 比較本計畫架構的HIB-TV整合技 術建議的應用程序(API)之技術發 展特徵與由歐洲各國的商業電視 台和公共廣電,透過歐洲廣播聯 盟(EBU)共同制定的HBBTV標準 (ETST TS 102 796 , 2010/06) 示範展示系統架構建議規格書 (ref:III) 22 (III)
  23. 23. Dual (2nd) screen application• The type of “second screen” apps an amazing opportunity for programme makers to create truly new & innovative cross-media social and interactive experience – Programme discovery apps • The programme guide / EPG use one time – Check-in app • But you only return to websites – Second screen advertising apps • Ads app can run on TV screen and your table – Social chat apps • Let you interect with friends during a programme via Facebook & Twitter – Programme-specific apps • Create new cross-media social and interactive experience • Ex. III solution has a “i” on TV show – Remote control app • Old plastic TV remote controls with a smartphone Ref: EBU 23 (III)
  24. 24. The Environment where the user watches TV (1)• Extend user behavior – Social media is a feature can tie more TV experiences Individual Group Social TV features Publish his/her … ↕ feeling on social Social network as facebook, network Social Family LinkedIN, twitter… (age, willingness, show preferences, & time) 20%-50% Internet Privacy: low users have a Friends profile on social (age diversity is networks small, same Strangers interest…) Ex. Watch World Privacy: middle Cup Privacy: high Ref: NoTube 24 (III)
  25. 25. The Environment where the user watches TV (2)• Enlarge more TV service (Public + Privacy) – everyone’s TV + smart personal device Privacy Public STB together 25 (III)
  26. 26. UGC content apply at TV serviceTV as a monitor for viewers Wireless Network UGC CDVS Work load - Work load – Ref Transmission Mobile Server (for UGC) architecture Image -> A <- information Descriptors -> B <- information C <- descriptors <- information ISO/IEC JTC1/SC29/WG11, “Compact Descriptors for Visual Search: Applications and Use Scenarios,” Doc. 26 N11529, Geneva, Switzerland, July 2010. (III)
  27. 27. TTV & III Android TV APP• Download TV APP from Android Market – TTV can know the viewer’s need via the forum before the program start Play list Activity I Activity N Animation Gesture+ Animation Gesture+ … Activity II https://market.android.com/details?id=com.ttv.yeartail 27 (III)
  28. 28. Summary• Government strategy for digital converge (TV) -> TV Scenario design -> introduce hybrid features - > case study (III hybrid TV & 2nd screen application)• User behavior becomes more and more important field – III living lab runs a field try at 民生社區 – TTV New Year’s Eve show on Android Market • https://market.android.com/details?id=com.ttv.yeartail 28 (III)
  29. 29. Offer more opportunity to participate in Living Lab 29 (III)
  30. 30. reference• Blog: – http://fungsiong.blogspot.com/• Hybrid broadcasting applications – Hybrid digital broadcasting methods, • http://fungsiong.blogspot.com/2011/12/hybrid-digital-broadcasting- methods.html – Summary the challenges of social TV, • http://fungsiong.blogspot.com/2011/10/revolution-of-social-tv.html – Hybrid + Interactive TV designs, • http://fungsiong.blogspot.com/2011/03/blog-post.html – W3C widget platform • http://fungsiong.blogspot.com/2011/08/w3c-widget-app.html• Remote Control – CE HTML structure – vkevent, • http://fungsiong.blogspot.com/2011/05/ce-html-industry-application.html• Create a good scenario – Agile (step by step) – Choose your tool, How to write, gather ideas, estimate the approach, planning an iteration, catalog of story smells 30 (III)

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